ASOS Business Model

The Walton family, who are the owner of Walmart, own ASDA. The company was founded in 1965 when the supermarket owning Asquith family merged with the Associated Dairies company of Yorkshire. It expanded in to the south of England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI, then during the 1990s, sold off its acquisitions to concentrate on the supermarkets. ASDA is a public limited company which is also a PLC. This means its shares are sold to and legally bought by members of the public.

This report covers various stages of Marketing planning which was undertaken to assess ASOS’s current operating environment and its existing marketing objectives and strategies adopted. The current challenges and issues identified are: • Lack of publicity which means lower brand recognition • Heavy discounting and free delivery & return, costing £100 million pa. • Logistical issues as they supply to 5 different continents • Lack of physical presence in terms of stores • Growth of online shopping and use of latest technology such as smart phones and tablets for purchases • Global expansion and growth of emerging markets • Facing heavy competition Further, future objectives and strategies are recommended with the use of marketing mix.

Introduction Kelly’s Salon, which opened in 1995 by owner Kelly Kostanza, has come a long way from the once one-chaired barber shop. Today, Kelly’s Salon offers a broad range of services to include men’s / women’s haircuts and styles, and a shampoo station. This paper will assess Porter’s Five Forces analysis to determine the factors that could impact the businesses success. In addition, it will explore ways Kelly could gain a competitive advantage in today business environment. Lastly, we will identify business improvements that will help support the strategies to gain a competitive advantage.

The plan that is implemented by a company in order to generate some revenue is called a business model. It incorporates several different functions and components that allow them to generate revenue, taking into consideration the expenses it incurs. Each company has a different approach towards the business model they want to function with, as the manner in which this generates their income is different from that of other companies. In this essay the business model of the Air Force Academy's Vehicle Management Program will be presented, discussed, and analyzed. While creating this business model canvas, it was evident that the vast majority of the writings concerning the models were outfitted towards income benefitting.

Enjoy the Weird Vibe of the Big Mac Shop Fashion can be absurd and weird sometimes, or shall we say, most of the time? With all the revamps and trends that circulate within the industry every now and then, the obscure and the different seem to be classified as the new type of normal. We witnessed shoes that are made of fur, tops that are made completely of sequins, Lady Gaga and her raw meat ensemble, the flower headbands used in festivals and other trends being brought to life. Truthfully, fashion attracted us into a black hole of uncertainty and yet, we have all managed to look fabulous and stylish despite the risks involved.

I concur. Competitive advantage is what makes customer choose a company over another because there is something about that company that few others can do so well (Wolters World, 2012); therefore it’s viable to make it part of a company’s strategic goal. Some of the objectives that makes up this goal might be cliche, however the overall effectiveness contributes to the company’s competitive advantage. Wolters World. (2012, Sep 29).

3 Porter’s Five-Forces Model Analysis Different factors can be combined together in a simple business model. This is known as Porter’s Five-Forces Model and competitive circumstances of an industry can be analyze through this model. These five forces are critical forces that they determine the attractiveness and competitiveness of an enterprise and have influence on a firm’s profitability in its industry. The five-forces analysis can not only show how Walt Disney company builds a sustainable competitive advantage in Entertainment-Diversified industry but also can seize business opportunities in future development.

This model is considered as the most potent and useful tool and is widely used by organisations. This model deals with external factors that influence the nature of completion and internal factors how firms compete effectively to be more profitable. Porter’s 5 forces is used. Industry Rivalry : Porter (1980) reiterated that intensity of rivalry is dependent on number and size of direct competitors as numerous and/or equally balanced competitors may lead to intense competition. The rivalry for market share becomes intense when product differentiation and switching costs are

In the beginning periods of Alibaba, he endeavored to bring stores up in Silicon Valley, the tech in the United States which was a disappointment. Jack Ma’s business was criticized that it was unsustainable and unprofitable, but eventually he succeeded in getting investments from Goldman Sachs as 5 USD$ Million and 20 USD$ Million from the Soft Bank to Alibaba respectively. From a foreign venture capital investment in October 1999 and January 2000 Alibaba won 25 USD$ Million two times. The program was relied upon to enhance the local web based business market and immaculate an online business stage for Chinese endeavors, particularly small and medium-sized ventures to address World Trade Organization challenges. As the "website" blast period

Four years ago, I was on my way to graduate high school and dive into business education with a desire to make a difference in the world. I remember thinking about how amazing the Toms Shoes “One for One” business model was and that I would one day be able to take care of the world as well. While the Toms business model produced immediate results, I was determined to customize my education and learn to develop long-term solutions to problems, instead. That is what brought my attention towards pursuing the Socially Responsible Enterprise certificate once I learned about it at Leeds. Core Values Pursuing the SRE Certificate helped fuel my drive for a more socially responsible world.

 COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.

Competitive Advantage Customer Loyalty • Brand Image:  Uniqlo has built up brand awareness through advertising and marketing. Uniqlo eventually got its message “high quality, fashionable pieces in lots of colour at reasonable prices” across. • Positioning:  Uniqlo has positioned itself as the world’s only LifeWear Brand. LifeWear is comfortable everyday clothes for a better life as a result of its high quality, fashionable and affordable characteristics. (Refer to Figure 1) • Unique Merchandise: 

Mr Price has a wide range of competitors such as H&M, Woolworths and Pick ‘n Pay. A competitive advantage describes how the business has benefits or strengths over its competitors in the market. By having this, the competitors don’t seem as a threat to the company. It’s used

3.2 RANGE OF STRATEGIES THAT CAN CONTRIBUTE TO A BUSINESS COMPETITIVE ADVANTAGE When a business thrives in gaining competitive advantage, it often sets eyes on a manifold of strategies that aim to em-better its image and its competitive positioning. It focuses on strategies that may help increase its rate of consumers acquisition, retention and satisfaction; strategies of industry and competitors analysis. Moreover, it sets eyes on those strategic process to build strong investments portfolios ( Liquidity) that can help establish longevity and leadership in the market. Competitive advantage inevitably leads to faster, continual exponential growth, increased sales, market share gains and overall business profitability. Competitive

1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.