Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals

The magazine Money, a magazine that covers personal finance topics, is full of advertisement about credit cards, money loans, taxes, and financial options that attract young men and women. In Jib Fowles (1997) essay, “Advertising’s Fifteen Basic Appeals,” his main point is to inform his reader about the appeals use in advertisement. Fowles (1997) stated, “that the average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on” (p. 60). For example, the Money magazine is full with advertisements about credit cards and car loans. Although finding a good loan can sometimes be difficult, the Capitol One advertisers make sure to give the young men and women a good deal with the

The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.

In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.

In the text Advertisements R Us by Melissa Rubin, the author educates and goes into depth on how advertisements are designed to persuade the audience to do something. It seems that advertisers incorporate certain texts or images in their ads to target a specific group of people that they are trying to sell something to. Theoretically, people are more prone to buy or do something, if they see an ad that sparks their interest. This is where companies tailor their ads to be more interesting and expressive towards the audience they are trying to advertise to by incorporating details that would help target. It is possible to analyze an advertisement to determine who they are targeting and what message they are trying to give off based off the context

After all, you know McDonald's Big Mac has the best tasting meat around. Clearly, I have overwhelmingly deceived you with my misrepresentation of your true fantasy. This, my dear, is how advertising works : I see, I want, and I buy. Jean Kilbourne, an outspoken caviler of the effects advertising has on our environment, contends in the chapter entitled, “ In Your Face...

In the ad, she laying on the floor and has heavy makeup on while gazing into the camera in a seductive manner. This ad would grab the attention of a passerby. If the slogan was taken away and the image was just present a person would not believe the ad had any relation about going vegetarian. I would assume it is from an adult film the way it is presented. If a male was used in this ad there would be a high chance he would not be positioned in the same manner because that would look out of the ordinary, demonstrating the double standard of sexual objectification in

Most notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.

Most of American males do not eat healthy, which is one of the reasons for the plenty masculine fast-food commercials. A KFC commercial launched to the public this year, starts with a note sent from a grandmother to her grandson saying: “Get yourself something nice”. The grandson, after going to a sandwich and a burger restaurant, finally finds a KFC, enters the restaurant, and decides to eat a pie stuffed with lots of chicken, meat and plenty of other ingredients. In most of fast-food advertisements, men show themselves as a superior figure by using women as an object to satisfy their needs, by consuming meat in big proportions because of their historical hunter nature, and to show their masculinity because of what they are capable of eating. Macho behavior is shown by using women as an object to satisfy their needs.

Even though the food itself its advertised well the humor keeps the viewer wanting more. The common phrase “Sex Sells” definitely applies to this ad with a nice chunk of ads today keeping this reoccurring theme. Even with all of this ad’s questionable marketing tactic they are none the less effective ones that use sex, humor, and mind tricks to get you to buy their products and also might get you to spank your lunch if it’s really that

The use of the dark colors in this ad can be associated with men, because society generally connects dark colors such as green, blue, and black with men, and colors such as pink, yellow, and red, associated with woman. Therefore, the dark imagery in this ad strictly relates to men, which is Dr. Pepper’s goal for their Dr. Pepper Ten

Throughout the history of advertising there have been many emotional commercials. Commercials that emphasize a relatable and powerful main idea that is subtly, or not so subtly, woven in with the product that is being advertised. A famous examples is the Extra Gum 's commercial, entitled "The Story of Sarah and Juan". This paper will summarize the commercial, followed by a glimpse at the ways in which the commercial reinforces classist, racist, and sexist overtones. Also, included is an analysis of the immaterial values portrayed in the commercial and how they connect with the product that is being advertised.

Advertising, as it is known today, took its start during the beginning of the Industrial Revolution. A rapid increase in the manufacturing output enforced advertisers to find new methods of selling on such a large, previously inexistent scale, most of which are still found in today’s advertisements. At all times, the role of women in advertising has been indispensable; however, their portrayal had never been the same. Until the-near end of 20th century, it had been changing from one decade to another reflecting the current idealistic role of women in society. Then the role of women in advertising was limited to humanization.

I. Abstract Gender is a segmentation variable that has been in use for a long time in traditional marketing, particularly for the determination of consumer behavior. Customer satisfaction is of great importance in marketing and many researches have been done on this subject. However, success that has been regressed by gender discrimination has not been considered. In this context, advertisements that are still unsuccessful with sexism show the lack of research in this area.

GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

The explicit value of this ad is that women want to be with guys who have bigger penises. The ad says, “She’ll tell you size doesn’t matter. She’s lying.” It is supposed to be referring to the size of the burger, but when initially reading this sentence it is thought that they are talking about the size of the male genitalia.