Campaigns that make effective use of integral icons, along with brands to create the unconventional, often become most prominent and memorable to the audience. This stands the case in “Bell Canada’s Remembrance Day: Poppy” commercial. While exploring the Canadian identity generated by the non-verbal campaign, I initially experienced a sentimental display that this brand carries. This campaign in its striking style, notably unveils an honorable tribute to all the veterans of the Canadian Armed Forces (Bell Canada, 2015). Initially, the ad conveys the short story of a young girl who notices a veteran dressed in a Legion uniform, selling poppies. The girl’s succeeding Google searches about the scarlet flowers bring about a display of the images …show more content…
The poppy in this commercial context is an adopted pledge for all the Canadian veterans who have fought in the war. The poppies are presented numerous times in the commercial. The veteran who was selling the poppies wears them. An image from the World War archives reveals three females wearing poppies above their heart on the lapel, while holding a collection box of poppies and a wreath titled ‘Legion’. The young girl at the end presents a poppy to the veteran as well. This icon is very meaningful to the Canadian population. It first became associated to the battlefield by the Canadian Lieutenant, John McCrae who operated in the war, when he wrote his poem In Flanders Fields. The scarlet colour of the flower is an indication for all the bloodshed that occurred in warfare in Flanders. The custom of wearing the emblem is a sincere sign of respect. In November Canadians wear the bloom symbol to remember the sacrifices and the contributions of the brave veterans who served to keep our nation at peace. This symbol generates our Canadian identity because it pays allegiance to our nations own Canadian veterans. In relation to discourse, this non-verbal campaign at its core provides a “repertoire” of the images and symbols of the World Wars, which have “become archives”, collected by the Royal Canadian Legion (McNenly, 2016). This Bell commercial produces an aura of benevolence, hope, heroism, compassion, …show more content…
Comparable to the “True Story Ads” the recurring theme of endurance was evident in both commercials, with the individual’s struggle to reach a set goal. The more prominent importance of each iconic symbol to the veteran and Lillian though, were shown momentously. To the veteran the significance of the poppy as a whole was very imperative. After being presented with the tissue paper poppy, the emotional gaze on the veteran’s face denoted a special moment that the veterans have or known someone who led a journey of struggle, experience. The commemoration of the fallen troops is vital in paying our respect. The have led our nation to peace. The ad overall creates an aura of sentimentality to raise awareness. Bibliography Kevin Havley. “Tim Hortons “Lilian”. Mov." YouTube Video. January 1997. https://www.youtube.com/watch?v=B7skAyWD2bI Bell Canada. "Bell Canada Remembrance Day Tv Commercial: Poppy." YouTube Video. November 2015. https://www.youtube.com/watch?v=E7ESRBMk36E Linda McNenly. ""What Is a Nation?" "Imagining Canada"" Lecture, University of Toronto, Mississauga, January 21, 2016. Linda McNenly. ""What Is a Nation? Appropriation of First Nations."
This speech was delivered on the 11th of November 1993, Remembrance Day, making it a historical, political and social address. This speech was widely televised and had a wide reach due to the event of commemorating the lost lives of the many brave souls of the Great War. The Prime Minister’s, Paul Keating, address had many purposes; the eulogy of the “Unknown Australian soldier” being the main one. This was evident by the structure of the speech and the use of strong emotive language. The tone of the speech was very formal and patriotic, which was appropriate to the circumstances at the time.
This presents a fallacious appeal to authority. The viewer automatically assumes the U.S. military is linked with this program because silhouette logo portrays one soldier helping another, and the image represents the military’s value of “no man left behind.” The advertisement’s use of ethos is meant to be effective because the audience perceives the United States military as a large, authoritative force. The viewers respect the military’s values and its seal of approval because the armed forces fight and protect the audience. Additionally, the connection to the military gives the illusion that the armed forces support the Wounded Warrior Project; however, the United States military is an expert during combat and has no authority for the treatment of seriously injured veterans.
Perhaps the most unsettle period in Canadian political history, the Quebec Referendum of 1980 and a vote to the remain part of Canada, led Ottawa to initiate a balancing program to promote Charter Rights, while protecting Quebec’s language and culture. The Meech Lake and the Charlottetown Accord were developed to address this situation. However, through a compare and contrast it can be deduced that the Charlottetown Accord provided the best balance for Charter Rights and Quebec’s need for a distinct society clause. During the 1960’s Quebec began to argue that it was a distinct society due to their language, culture and history.
Over a century later, high school students and teachers travelled to France to remember the efforts made by these brave Canadians. The triumphs and losses experienced during the Battle of Vimy Ridge affected both the Allies in Europe and the families who supported them from
In “The Semantics of Flowers on Memorial Day” by Bob Hicok, is a similar take to war poems. However, it talks about the meaning of each flowers that were given on Memorial Day and how it doesn’t compare to the actions of war. The poet’s word choice and metaphors gave the poem details about Memorial Day and war. The author used words like “fucking trench foot,” “sex please now,” and “saying high-density bombing” (7-10). The word choice showed the character of the uncle.
After illustrating the war, Churchill appeals to his audience's emotions by acknowledging the perseverance and compassion of British troops. These soldiers “had to operate,…often in adverse weather…and an increasing concentration of artillery fire”; however, they “carried on, … [always] bringing with them men whom they had rescued”. In preparation for the call for action, Churchill inflicts feelings of patriotism and pride because
At its foundational core Sir John A MacDonald’s National Policy, was created to assist and continue the growth of the still developing nation of Canada. Following the purchase of Rupert’s Land from the Hudson Bay Company in 1870, the federal government was tasked with vast fertile lands to defend from American encroachment, and in 1878 the conservative government of Sir John A. MacDonald brought to legislation a new National Policy. Which would remain in effect until the 1930’s. Now. close to a century later we can determine that MacDonald’s National Policy, while originally bringing our Nation together.
Different Marketing Strategies at Geico “15 minutes could save you 15% or more on your car insurance.” Is this familiar to you? This classic slogan appears again and again in Geico advertisements. When you are in the cinema, you are exposed to Geico ads before the film starts; when you are watching television, you are exposed to Geico ads between shows; when you are driving a car, you are exposed to Geico ads on the radio. Geico of being everywhere is benefit from the company’s effective advertising strategies.
These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.
In The Vietnam Veterans Memorial, Maya Lin employs rhetorical devices in order to elucidate, the gross cost of the Vietnam Conflict in U.S. lives. The minimalist design used in the Vietnam Veterans Memorial emphasizes the overwhelming amount of human lives lost. On the Wall, a small diamond is depicted next to the names of people confirmed dead, if a person is MIA(Missing in Action) they get a small cross next to their name. The cross can easily be carved into a diamond if the person is confirmed dead ,or turned into a circle, a symbol of life, if they are found alive.
In the essay, “Federalism, Nationalism, and Reason”, Pierre Trudeau addresses the history and origins of self-determination and nationalism and its central role in federal statehood, he then discusses the interactions of federalism and nationalism in a Canadian context. Trudeau posits major arguments that will be assessed in this review. First, he postures that that the federal state is driven by self-determination and nationalism, which ultimately makes it unstable due to its foundation in emotionalism rather than reason. Second, Trudeau outlines the historical factors that resulted in the separatist narrative in Quebec and claims that Canadian nationalism cannot combat Quebec’s regional nationalism. Trudeau begins the essay with a historical
Lastly, Pearson created the Canadian identity by unveiling the new flag, bringing equality with
This is a prime example of how Kellogg’s Cereal company uses rhetoric in their commercials, more specifically though personification. Kellogg’s has used many forms of rhetoric in their Frosted Flakes commercials since the creation of their famous company, and like all things that have existed for a long period of time, they’re bound to change over time.
The Politicians Upon first glance, John A Macdonald, Louis Riel, and James Douglas could not be more different. Each from varying backgrounds, races, and socioeconomic status, in any country other than Canada these men may have been forgotten by history. However, it is the commonalities that make these men extraordinary. These men of learning, hard work and adventure brought together a nation from ocean to ocean, connecting a continent despite differences of opinion, conflicting perspectives, and, ultimately, one bringing about the death of another. Clearly, the birth of Canada was attributed to these founding fathers: the Scotsman, John A Macdonald; the Metis leader, Louis Riel; and the Afro-Caribbean, James Douglas.
The advertising brand has received much less attention in Canada. The Canadian culture improved in the 1920s and resisted a trouble and the Second World War. It supported also the birth of the country sides. The advertisements of Aunt Jemima reflected the changing surroundings. The use of textual and visual analysis, this advertisement contends that English-language media from the Toronto Daily Star and Chatelaine magazine were important outlets for White middle-class Canadians.