What is Big Data and how does it impacts social media?
The advent of time and technology has brought greater significance to the use of data. The cut throat competition among businesses today requires them to harness a huge amount of information for their advantage. It has become important for businesses to extract and analyze crucial data in order to gain a larger understanding of market trends and patterns. And, this examination would eventually lead to birth of plans and polices for an organization’s growth and progress.
The time, where use of data held a little prominence, has gone. Therefore, now businesses, especially small scale, must realize the actual importance of big data. However, it is not just entrepreneur that are being affected
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The pace at which data is being examined is high and companies are inclined towards hiring a team of experts for data analysis.
How big data impacts social media?
Imagine nearly 20 terabytes of data being gathered from sources like business records and data bases like Thomson and Bloomberg. Now multiply this amount of by four and imagine the volume that will be born. This large amount of data is extracted through social media site frequently. Now, you must be wondering ‘how is it even possible to examine such a large amount of data’? This is where the role of organized media analysis jumps in.
Now that the role of media analysis is crucial for examining data available on social media platforms, let try to understand how giants like Facebook and Twitter tend to use it.
Data that social media garners is unstructured data and this happens to be biggest challenge faced by social media platforms. Effective analysis of social media data requires information gathered to be perfectly structured. This where Facebook came in to rescue and introduced social media industry to a tool called Hadoop. You must be surprised to know that Facebook witnesses nearly 2.5 billion content sharing, 2.7 billion likes and 300 million photo uploads regularly. It uses Hadoop to structure and manage this information and terabytes data it gets converted
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The extent of data derived from social media site, nowadays, requires an efficient team media analytics expert. In fact, social media, today, is proving to the major source of big data for companies and this raised the importance of social media analysis even more.
The use of social media marketing has the raised the conversion rates significantly. This means that a company’s the targeted group of consumers are turning into its permanent customers. All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors.
Since the time big data made way into the different sectors of economy, the need for analysis has risen. This gave birth to several analytics tools like Hadoop and SAS. Talking of Social media analysis, the use of Google analytics has risen tremendously in recent past. Experts are coming up more and more plans for increasing an organization’s conversion rates and big data is playing huge role in this process. In short, big data has brought enormous development for social media industry and will continue to do the
The application of social media is one of the technological factors that have led to the growth of the organization. The company has now turned to the use of the internet to conduct its marketing activities. The company also banks on mobile technology to reach more
The drastic increase in social media has also had a tremendous impact on the media’s impact, as it makes this technology more and more
INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.
Social media was created two decades ago and has developed a lot since 1997 when it had first made an appearance in the world. Before social media many people did not have a way to communicate or interact with others using electronics, everything was verbal or written. When social media first made a blogging page it became a hit as told by Small Business Trends, “In 1999, the first blogging sites became popular, creating a social media sensation that is still popular today.” Social media has made an impact in many people’s lives throughout the years. After blogging was invented, social media exploded with popularity.
Each year numerous amount of people become a social media user. The eMarketer website estimated that by 2019 “there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017” (1). A great deal of those users utilizes social media to communicate their opinion to other users; as a matter of fact, these users might change their perspective a certain person might have on a topic. Social media is a marketing tool, therefore people utilize those social media platforms to pursue, and even manipulate the public to think in a certain way; hence, why social media can influence the public opinion.
In the generation of technology and innovation, the creation of social mediaattract a vast number of people world wide. Aside from the basic necessities of living it may also considered as one of the most important belonging of an individual in this day and age. Primarily because of its accessibility to communication, information, education, and entertainment. Social media offers several kinds of Social Networking Sites (SNSs) such as Facebook, Twitter, Instagram, Snapchat, Gmail, YouTube, and among other things, which enable the users to communicate and participate to broader range of issues and events worldwide.
CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.
Social Media Analytics and features It is the process of applying data (both structures as well as unstructured) from social media sites such as twitter, facebook, Google+ and other such sites for better understanding of customer attitude and behavior. It also serve as an effective tool for business and market research and ultimately for business decision making. The large availability of user-generated data and the links between users leads to the dispersion of useful information, opinions and sentiment as well as emergent issues and trends (Leskovec 2011; Agrawal et al. 2011; Nagarajan et al. 2011) and is referred to as ‘Social Media Analytics’.
November, 2015 Social media and its vague credibility Thesis Statement: Social media is not a reliable source of news because of its vulnerability to fake information, lack of validation, and the journalists’ inclusion of biases. Nowadays, people would not do something the traditional way, most especially, if there is a shortcut, less energy-requiring. The ever-busy world, which continuously develops, created people who lack patience, who are always up for instants—instants such as instant updates. They are always eager to know what has just happened or what is currently happening.
Does social media have a positive impact on society Social media, a form of electronic communication channel which is useful for sharing information, pictures, personal texts, ideas, is one of the most popular technologies today. However, in recent years, the question of whether social media is a positive or negative trend has been raised. Although some people argue that social media has a negative impact on society, I believe that social media is beneficial for society in a number of ways. Firstly, social media makes communication a lot easier than before. In the past, most people used phones and letters for communicating with others; they were not an effective way of communication because they were time consuming and not instant.
Impact Social Media in Society Social Media is a medium that uses technology to share all the information that occurs in society or about one 's life and networks. Social Media technologies take on various forms including magazines, internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photos or images, videos, social rankings and bookmarks. Social Media in the Society has a big impact on the daily life. Everbody can used social media, it could be young or old people.
Social media is an online service, platform or site that focuses on building and reflecting of social networks or social relations among people who share interest or activities. Some famous sites are Facebook, Twitter, Instagram and YouTube. The generalization of the internet makes us live conveniently and fast. We live in time where communication is possible without having to exert so much effort. We live in the time where social media is the main medium of communication.
Name : (Quintus) Gan QI Xiang Student’s iD : 0322280 Question: What are the advantages and disadvantages of Social Media? Justify your answer with relevant evidences. The definition of social media is a group of internet-based applications that allows the creation and exchange of user-generated contents such as tweet, post, picture, audio files, video and others more which is created by users of an online system and service.
Introduction “Companies today are rushing headlong to become more digital… This often results in piecemeal initiatives or misguided efforts…[regarding their use of social media platforms]” (Dorner and Edelman, 2015:1) In a society where social media has a profound impact on businesses we ask ourselves just how effective can it be? And if not effective, what are the negative impacts?
Online social media is a term used to describe the interaction and activities between individuals or groups of people, exchanging different ideas over the internet. Social media has a huge and significant impact on young people as they are gaining popularity all over the world. Children grow up in an environment surrounded by smart mobile devices, computers and interactive social networking applications such as Facebook, Twitter and Instagram. Social media became a vital aspect in not only teenagers but also the life of adults.