Business Strategy Case Study: Chesapeake Energy Company

While reading this case study there were some things that I found similar and different about the two companies. Ella’s Kitchen and Viacom Brand Solutions (VBS) are alike because both companies showed foresight in identifying how to tackle their respective issues (Eagle, Dahl, Czarnecka, and Lloyd, 110). They are different because they both had different visions. Ella’s Kitchen was founded in 2005 by Paul Lindley who is a father of two. He envisioned on developing a product that was aimed towards children and contained organic fruits and vegetables.

Business Planning Activity – Notes Only Document (Please answer each question thoroughly and retain a copy of this information for your records) 1. Describe your vision for building your practice at Edward Jones. How do you plan to add value to the clients and communities you will serve? My vision for building my practice at Edward Jones is to provide the best financial service and knowledge to those in my community.

One year later, an oil spill in Alaska caused pipeline to corrode badly. About $ 20 million was paid as environmental fines by the company. Thereafter, the company has tried to differentiate

(2009). Chevron to pay $45M to settle claims of royalty underpayment. Retrieved 7 October 2015, from

The American corporate system has long faced ethical concerns amongst the citizens of the United States. Often, corporate greed undermines morality and often furthers an agenda that puts profit ahead of people. A prime historical example of this case in ethical obligations is the case of the Enron Scandal of 2001. The CEOs of this Scandal hid millions of dollars of debt from their balance sheets and were able to extort money from shareholders based on surging stock prices, fueled solely on false pretenses propagated by the CEO (citation). This is a modern example of an ethical lapse by a corporate model catering to the public.

Evaluation of new technologies, products, and processes, is the key to providing a company with the knowledge it needs to remain sustainable (Ferrell, Thorne, & Ferrell, 2016). Although sustainability is not social responsibility, it is a part of it. Assessing how these changes affect the environment, their competition, and humanity in general assists a company in determining their strategic plans. in order to remain on the cutting edge in a global marketplace, a company must continually seek cost savings, new products, and value - added services if they are to remain a viable entity. Doing so through the use of new technology is the likely method that provides the biggest bang for the buck (Kawakami, Durmuşoğlu, & Barczak, 2011).

Implementing and managing environment concerns, sustainability, and globalization in firms are current trends essential to the well-being of its operations, customers, consumers, and the environment domestically and globally. While these contemporary themes in operations are imperative, firms continue to strive to ensure that they are making efforts to address and manage efforts by developing effective strategies for these current trends. Firms that develop effective strategies for these current trends are usually more marketable and sustainable. Specific actions firms should do to accommodate these current trends includes: Creating smart, integrated public policy, allow firms direct access to government policies, giving them clear, consistent, integrated, and updated policies that can help them make wise

Today, data is the easiest it has ever been to obtain and disperse in real time; therefore, an expectation is that it will be done accordingly. In all, organizations are under a microscope, and sustainability is a topic of interest, as is transparency, accuracy, and honesty. Together, leaders are forced to consider sustainability in all facets of their decision-making, as it is a reflection of the brands reputation. Another trend present in CSR that will affect Southwest’s business environment is global action while thinking locally.

We’ve always been on the journey of profit intertwined with purpose, but recently, there have been some changes around here. A little over a year ago we were hard at work evaluating our social and environmental performance, accountability, and transparency, and how our performance in these categories impacts our employees, our community, our environment, and our clients. February marks the one year anniversary since we passed the B Lab’s impact assessment and officially earned our badge of certification as a B Corp! That means we, too, are using our business as a force for good, and aspire to use our business to solve social and environmental problems. To become a Certified B Corp, Phil had to outperform the industry average, and score 80 out of a possible 200 points across five sets of performance standards: governance, workers, community, customers and environment.

Every organization needs to identify their sustainable competitive advantage that differentiates them from competitors and makes them valuable to their customers, employees and owners. A sustainable competitive advantage could be the result of a cost differentiation, as is the case with a company like Wal-Mart, or it could be the result of a product differentiation, as is the case with a company like Google. In the coming years, big data will have an increasing importance in how organizations identify and implement their sustainable competitive advantages. Organizations are now attempting to further the capabilities of big data by harnessing the power of increased technological advances that are able to capture, store, and analyze significantly

Organizations like Google and Delta Airlines have embraced business practices that deliver social, economic, and environmental benefits responsibility in the communities which they operate in. Being an employer of choice implies that the business has carefully thought about creating an environment where individual want to work and have long lasting careers. The administration has made a place where individuals choose to work instead of working for their competitor because they trust what the organization will offer them as far as the, benefits, compensation and other perks, furthermore, this gives them the feeling of being part of something great. At Delta, sustainability is characterized as "meeting the organization's monetary objectives

Stakeholder Engagement in Business Strategy The Miller Technology is a computer software company that specializes in unique spyware technology for small and large business organizations. Baskin & Piltzecker (2006) assert to prevent spam, spyware, and other disturbances to the operation of a business organization the utilization of intermediary technologies are essential to protect their customers and computer networks. As CEO of Miller Technology, the mission statement is to empower and enrich business organizations (Dyer, Godfrey, Jensen, & Bryce, 2016) with advanced spyware products and services. Baskin & Piltzecker (2006) explains spyware technology is designed to anticipate a multitude of technological challenges an organization may experience that will disrupt their operations.

The officials were not allowed to finance companies like the Solyndra because it dealt with production of pollution free technologies. The provision of such huge sums of money should be given to a company after full evaluation of its activities and its financial strengths. The department of energy was not also authorized to give such huge sums of money before contacting other departments on the same. Therefore the granting of this huge sum of money to this company without proper testing of the company proved that there were additional issues related to this

As part of PepsiCo, Frito-Lay embraces the “Performance with a Purpose” model, which integrates the quality of the product, service, balanced growth and care for the community and the environment (Pepsico.com, 2017). With over thirty products, distributed globally, staying in touch with business partnerships as well as with consumers, is paramount to sustainability (Frito-Lay North America, Inc., 2017). Frito-Lay touted on the Forbes most valuable brands list in the number 40 position, obviously encompasses the right mix of superior product, engagement of the consumer, community involvement, concern for the environment and, not least of all, content employees (Forbes.com, 2016). Utilizing their CRM, Frito-Lay stays in touch with consumer

On April 5, 2010, a massive explosion at the Upper Big Branch coal mine in West Virginia killed 29 miners and seriously injured two others. It was the worst mining disaster in the United States in almost forty years. In response to what were the costs and benefits to stakeholders of the actions taken by Massey Energy and its managers, the final cost was the death of 29 miners and the injury of two others. Apart from having to work in horrendous work conditions and under almost complete disregard to the safety protocols, there were few benefits for the miners. One of the benefits was that they would be able to keep their jobs in exchange for their silence.