Case Study Of Costco, Sam's Club And Amazon

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I would put Costco, Sam’s club and Amazon in formalization stage, collectivity stage and elaboration stage respectively. Since the Costco success because of its discipline, but it has been slow to expand into new areas. Sam’s club focused on digital, more specific, in mobile app, but it hired only decision scientists for the membership team, which means it needs for delegation with control. I Would classify Sam’s strategy as focused differentiation, because Sam made a major investment in digital and it cuts private brand down to one in order to push its suppliers to innovate which is different with others. Although the strategy has indeed increased the sales of Sam’s club and make it convenient, but it is not enough to beat amazon and Costco,

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