Chipotle Mexican Grill Sondra Simpson Analysis



1. It is clear that Gen X and Millennials have established Chipotle as part of their pop culture. With videos out there like “Chipotle is my life” as mentioned by one of participants which went viral it is clear that when young people are getting hungry chipotle isn’t far from their mind. Sometimes when things go viral or

On the other hand, chipotle has many meat options as well, such as chicken, steak, carnitas and more. There are many options to explore, or you can always go back to your go-to burrito bowl, salad, burrito, tacos, and even a quesadilla burrito from their secret menu! Chipotle has many options to explore, like most other companies weather food or not their are many aspects of that business. Such as financing, health, worker compensation and more.

I just want to figure out what is so great about these two places, and figure out how they are the same, and how they are different. There are many people in the world that are in love with Chipotle. They even have there own chipotle rewards card because they go there so much. So, lately I visited Chipotle, and I tried out all of their signature food that people are always raving about.

Chipotle started off as a small restaurant chain and gained popularity over time and know is a very big successful restaurant chain. There are Chipotles in almost every state in the US. Chipotle is a place that most people like. Chipotle was made in 1993 where the founder made 107 burritos a day. Chipotle's popularity is growing even today because it is still becoming more and more popular.

The three essays assigned this week had several common threads running through them. The strongest core theme is the rapid change in the food cycle in America and the vast changes that have taken place in the way by which we grow, produce, and process the food that average Americans eat. The food we eat now is drastically different from what our grandparents grew up eating and the three essays each examine that in a different way. Another theme is the loss of knowledge by the average consumer about where their food comes from, what it is composed of, and what, if any, danger it might pose to them. “Monsanto’s Harvest of Fear” by Donald L. Barlett and James B. Steele is a harsh look at the realities of food production in a country where large corporations, like Monsanto, have been allowed to exploit laws and loopholes to bend farmers and consumers to their

Chipotle did inform consumers that some of their meat would not be solely from an organic source; however, this should not have translated into getting food infected with viruses. After all of the events that have transpired Chipotle is now considering getting a board of food and safety to oversee the safety of their products. This should have already been in place, especially when Chipotle’s model was based on food integrity. This could be an example of opportunity. An opportunity for the company to correct their mistakes that have cost the company a tremendous amount of revenue and respect in the food industry.

“Today in the United States, by the simple acts of feeding ourselves, we are unwittingly participating in the largest experiment ever conducted on human beings.” Jeremy Seifert certainly knows how to get viewers’ attention, as exemplified by the film blurb describing his 2013 documentary, GMO OMG. The frightening depiction of the food industry is one of many efforts to expose consumers of the twenty-first century to the powerful organizations that profit from national ignorance and lack of critical inquiry and involvement. Seifert effectively harnesses the elements of rhetoric throughout his phenomenal argument against remaining complacent about the food industry’s act of withholding of information about genetically modified organisms from

Great summary and you are bringing up a key point that is a culture. With rapid globalization, it is relatively easy for anyone to experience other culture food or other items like appeal etc. However for a long-term success, it is necessary for Chipotle to identify strategic options and evaluate the business and cultural environment against home country. The analysis will help identify the need and adjust any factors that need to be considered to be competitiveness against local and foreign establishments. The Chipotle strategy options should include testing of the environment, if the foreign market is compatible with the home market.

Then in 1998, McDonalds invested $360 million into Chipotle, allowing it to expand rapidly. The Chipotle Mexican Grill experience is an introduction to fast food 2.0, a new version of chain eateries that focus on quick, fresh, and hip food for us young people. Focusing on fresh ingredients, Chipotle’s ingredients are organic and their meat is not contaminated with chemicals, unlike most other fast food chains. When I step up to the counter, I notice a refrigerator filled with drinks. With a full liquor license, Chipotle also

In the novel The Omnivore's Dilemma, author Micheal Pollan talks extensively about corn. He discusses the ecological, economical, and biological effects it has on humans and our environments. Most often, he brings up the shocking statistic that twenty-five percent of all supermarket items contain corn. Pollan steers away from taking a stance on this, but the strong voice in his writing shows the reader how he feels about corn's prevalence. He, rather obviously, thinks of it as a problem.

In order to spread awareness they launched an initiative to change the way people think about what they eat. At the same time they were able to build on their “Food with Integrity” vision. Also, in 2011 they had the “Cultivate a Better Worlds” campaign which aimed to tell consumers why Chipotles sources sustainable foods. They also created a Cultivate Foundation which focuses on providing farmers with sustainable resources to farmers while encouraging regenerative agriculture practices

Bargaining Power of Suppliers Not like many other names in the fast food industry, Chipotle's bargaining power of suppliers is higher than most. If you take for instance Mcdonald’s or Taco Bell, their main focus is not how the cow was raised that supplies them with one dollar hamburgers or where the tomatoes were grown that they are larger

Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.

With its mission statement of “Food with Integrity” Chipotle has seen success over the last decade. But with the increase of raw material input increasing, Competitors using pricing strategy to compete for its market share and the economic Chipotle is facing some though decision on if it should continue with its “Food with Integrity” which it can ill afford in these difficult times. In this paper, we will try address ways in which Chipotle can reposition its efforts to focus more on this unique offering without affecting their “Food with Integrity” Concept. By doing so, we believe that it can capture the important and growing segment of customers who are the health-conscious, organic-friendly consumer.

Victor Estrada Daniel Hernandez Elias Garcia Raul Cruz NaTasha Pickens 04/23/2015 Executive Summary - Chipotle Chipotle was founded on July 13, 1993 in Colorado by Steve Ells, with the corporate office is located in Denver, CO. It was created with the simple idea of showing customers that food served fast didn’t have to be a “fast-food experience. Our mission is “To change the way people think about and eat fast food.” Chipotle uses high-quality raw ingredients, classic cooking techniques, and distinctive interior design, we have combined the features of the fast food world to the realm of fine dining.