Why Is Advertising Important In The 1920s

Flappers, known for their short hair, short dresses, and rebellious attitudes towards traditional gender roles, showed a new generation of women who were unafraid to challenge societal norms and expectations, paving the way for greater gender equality in the decades to come. The rise of flappers is considered a "cultural revolution" as it challenged traditional gender roles and norms, inspiring a new generation of women to break free from societal constraints. Working in the men's world during the war gave women a taste of financial independence and a desire for social change. This proves that the emergence of flappers was progressive because women were able to break away from traditional gender roles and prove that they were just as capable as men in the workforce. Their choices of fashion, such as bobbed hair and short dresses, were considered very outrageous by people who held onto traditional values.

The 1920s was ultimately a time of prosperity and growth for the United States as stock markets boomed and the manufacturing industry skyrocketed. A lot of these innovations and advancements would result in the same prosperity that we have today in the year 2018. Whether it was the transportation innovations that changed how we get around while ensuring individual safety, and the medical advancements saved lives and prevented illnesses that today are nonexistent. “In each year of the decade, the economic indexes grew higher and higher, fueling people's optimism and spending habits. Credit became a popular purchasing method.

Time-Life, 2019. Samuelson, Robert J. “Revisiting the Great Depression.” The Wilson Quarterly (1976-), vol. 36, no. 1, 2012, pp. 36–43. JSTOR, http://www.jstor.org/stable/41484425.

The roaring 1920s earned its name for the enormous prosperity and lively culture it witnessed. In the post war society, the American industry was in need for new markets as its capacity had increased significantly, which resulted in the flourishing of mass production, mass consumption economy. While arguably a stepping stone to the following Great Depression, the rise of consumerism during the era did help raise the living standard of many Americans and bring enormous benefits to investors and had remained one of the most prominent quality of American economy ever since. One of the factors responsible for the rise of consumerism in the 1920s was the drastic advancement in technology development. With new techniques and innovations that utilized

Flappers changed the life´s of women forever through their influence, style, and role models. Many people defined the term flappers as various ideals. Most people define flappers as “young women with bobbed hair and short skirts who drank, smoked and said what might be termed “unladylike” things” ( Even though “in reality, most young women in the 1920s did none of these things”, however, many did wear fashionable flapper wardrobe. The term “first appeared in

Many portray the 1920s as a time of lighthearted leisure and prosperity. When in fact this period consisted of significant economic , social and cultural conflicts. Technological innovations sparked the economy and life post war was significantly different with the introduction to what we know as the “New women” the new women also sparked many social conflicts. Along with the New women tension between religion and science also sparked many important conflicts during the time we know as the Jazz Age.

Historians called the 1920s, roughly the period between the end of World War I and the Great Stock Market Crash of 1929, as the Roaring Twenties or a period of remarkable changes. Over half of all Americans resided in cities and the growing affordability of the automobile forced people to be a lot active. While the decade was known as the era of jazz and flapper fashions, a lot of domains still remained quite conservative. In the novels of Hemingway, Fitzgerald, and Stein, the 1920s were also the time of deep disillusionment, the era of the lost generation. Drawing upon my knowledge of the 1920s, I would evaluate the validity of this stereotype by historical

Identification and Targeting of Consumer Groups in Advertising Strategies of the 1920s Advertising is critical to building business in a capitalist society like the United States. In fact, today, the U.S. spends over 220 billion dollars annually on internal and external advertising (“Statistics”). A market as large as this has a significant impact on the American population. This impact results from the cultural trends that advertising exposes and highlights to the general public.

The United States underwent many changes during the booming 1920s, and with the Great Depression of the 1930s that followed. During the 1920s, many inventions were created and were a great convenience for Americans at the time. Innovations made life easier and growing business made the wealth of the United States grow. It was a time of prosperity for the States. But then the Great Depression in the following years came.

The time of the 1920’s and 1950’s both saw changes to the political and social structure following the conclusion of World War 1 and 2, respectively. The United States entered into an era of wealth and prosperity after these wars, and with more money and access to material goods, the public desired more consumer products. Also, social movements after these wars dramatically changed what the role of women are in society. While some argue that these eras are completely different, the 1920’s and 1950’s, separated by three decades, still have many similarities relating to the roles of women and consumerism. The roles of women, especially, dramatically altered after the Second World War.

To further elaborate, the 1920s was the first decade when women started going to college and started driving. Going to college would expand women's education, which means they could now get a higher paying job. Furthermore, learning

One big impact that happened in the 1920s was the economy, specifically advertising. Some advertising included radio stations such as KDKA which sold air time to companies to advertise services or products to consumers listening, the Gossip Column created by Walter Winchell which used political connection and rumors to draw attention and interest, or tabloids which appealed to people with celebrity stories or crimes. In addition to advertising, people started to use installment buying, which is when someone buys a product and pays it off over time. This form of payment was good for the economy because it fueled the economy and created a demand for more products. Since installment buying created a demand for products, car manufacturers had

The 1920s carried much change in society. Some of these changes were more rights for women, jazz music, and prohibition. The people of the 1920s were disillusioned by society lacking in idealism and vision, sense of personal alienation, and Americans were obsessed with materialism and outmoded moral values (The Roaring Twenties).Cultural changes were strongly influenced by the destruction of World War I ending 1918. America needed to recover and with it youth rebelled against the norms of the older generations.

The 1920s were the first years of the new, modern America, with a growing consumer society and new ideas and rules. America saw many changes throughout this decade, including but not limited to social, economic and political changes. Throughout this time, new values were made with the growth of new forms of entertainment and education. After the Progressive Era, the ideas of political figures changed with a new focus on conservative politics and less labor issues. With the new ability for people to buy other products than basic needs, their money went to new inventions, causing new industries to grow.

There was advancement in household items and more products started to receive more recognition by advertisement. Moreover, there were many social developments during the 1920s of America. After the war, men and women wanted to establish new ways of life. They left old traditions from past generations behind and questioned the customs of their parents and grandparents. For women, a change in clothing