How Did Michael Jordan Change The Game

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How Michael Jordan Changed the Game

Michael Jordan is one of the most iconic players in the history of basketball. At this point he is a household name but have you ever asked yourself why? Not only is he admired for his electrifying gameplay but also for the way he changed the sports and fashion industry. He created a billion dollar industry and recreated how the NBA builds and creates its teams. Michael Jordan is not just a retired player he is a revolutionary. Drafted in 84 it was a drought of 8 years for him until the magical season of 1992. That season he won his first ring and went on to go 6 for 6 in finals and 6 for 6 in finals MVP. There was still something magical about that 1984 draft though… it soon led to the recreation …show more content…

Why is Michael Jordan still relevant and making headlines? Its simple.. The fashion industry his name is a big part of it. His Jordan brand is a billion dollar industry and is the life of the fashion industry. “It's hard to believe that something -- one thing -- can have a 30-year, ever-changing lifespan in this done-and-die, on-to-the-next-one cultural market we have created.” In 1984 Nike and Jordan signed together to make the first signature shoe the Air Jordan 1 soon banned from the NBA for having too many colors. Nike however decided it was better to let Jordan go which led to him making his very own brand the “Air Jordans”. Impact of jordan brand reaches far beyond basketball “See, the shoe game has always been an extension of the game, a subtext of basketball's culture that made "Is it the shoes?" a plausible and legit question.” No ask yourself again.. Why is Michael Jordan considered revolutionary? Because time and time again he changed the way a game is played not only basketball but the fashion industry. He altered how owners forever will invest in their team and players just by outdoing everyone else. Michael built a new persona in the league he did what he wanted and won on his terms which is followed by most stars in the league. The Jordan brand rings a name in every household and has reached new heights and set the bar high for shoe industries. Now ask yourself one more time is Michael

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