Kfc Primary Research

As a result of searching the existing literature, the researcher was able to obtain data that correlated exceptionally well with the research topic. Indeed, the researcher gathered pertinent information from secondary sources; however, the primary sources of data were needed to draw a logical conclusion of the research at hand. So, the next step was major section III, Research Methodology. Being

locations. It is important for Chick-fil-A to expand operations where there is adequate demand and developed markets, especially when large international chains like KFC held 39% of the fast-food chicken market share in Asia last year. KFC also had a strong presence in the Western European market. However, as mentioned, it is incredibly important that Chick-fil-A evaluates the cultural landscape of these new markets, especially when previous attempts at expansion failed. Although Chick-fil-A would stick to its current franchise business model, where franchise owners are limited from owning more than one restaurant, other elements of their operations should be adapted.

Businesses should have a code of ethical conduct for the employees of the company to follow to ensure their activities are in compliance with their standards and any laws that need to be followed. There are key areas of the businesses code of conduct that are of significant importance to the business. There are steps the business can take to help ensure their employees follow the code of conduct. There are ways the restaurant can engage in socially responsive activities within the community. Chipotle has become more popular in the recent years and being in the news for being more like a casual restaurant but at the speed of fast food.

Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.

In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).

The purpose of market research is to understand customer behaviour this can be done by getting a specialist team to conduct a series of investigations this leads to fulfilling the needs of the customer. Businesses will choose to undertake market research, will have to look for the specific reasons for the use of the products For example Ferrari will go out and do a series of investigations to see what type of people buy their

Fusing the Ideologies of Monomaternalism Introduction Shelley Park seeks to develop “an alternative to the ideology of monomaternalism that would permit young children to recognize multiple mothers for themselves” (120). In Park’s argument, she emphasizes the importance to try to see the world from a child’s point of view. Her reasoning behind this being that too often adults impose their reality on the child, thus rendering the child from establishing a reality of their own. In the “Fusion Cuisine” episode of the Cartoon Network show Steven Universe, the show is told from the child, Steven’s, point of view which allows the viewer to get a sense of what it would look like if a child was in total control of creating their own reality. Through Steven, it is apparent that an alternative ideology to monomaternalism is a possibility if adults listen to what the child has to say rather than imposing their own ideology upon the child.

The meaning of secondary data is the second- hand analysis. This mean the analysis of data and the information that was gathered by someone else. Example of secondary data is researchers, institution and data collected, data base, technical reports, scholarly journals, books, hand books, print out, literature review articles, trade journals and reference books, these are example of source from secondary data. Doing my independent internal review I will have to study the policies and procedure first to know and understand the policies and procedures. I will find their policy and procedure in their handbook, it will give me how the procedure and policy go and it will detail me with both these important concepts.

For the secondary sources, I will search books, journals or any type of it from the internet. I will compare the different articles and analyze the arguments. In addition, I will use other research papers with the same topic to find what experts say about this topic. There are two methods of primary research: • survey

One of the marketing decisions Kellogg’s made was that they wanted to carry out primary research. They did this because it is a reliable source of information because it is directly from the target market. They prepared questionnaires and street interviews to ask the public about their upcoming cereal brand. As well as this one of their main research methods Kellogg’s used is focus group, which was used to essentially provide them with qualitative research.

It also contributes directly to ensuring the food they serve is safe for guests. Burger King works directly with producers to ensure all products are ethically sourced and that they comply with global standards and best practice. Their criteria is strict and closely monitored to ensure they partner with responsible suppliers who apply water saving techniques, don’t abuse the use of chemicals, and who conduct stock rotation to name but a few. This helps us to ensure that the products served to their guests fully comply with their responsible food journey

The price strategy which KFC is currently adopting is geographical pricing. It is because the menu prices is set differently in each country. For example, KFC Malaysia snack plate is priced at RM 5.95 while snack plate in Singapore is priced at SGD 6.40. Generally, they use market penetration pricing for new products. KFC sets their price slightly lower as compared to their competitors in order to entice customers away from their competitors.

 Encourages dissimilarities in ethnic cultures, background and values  Team-oriented atmosphere  Emphases on educating everybody for something new  Promotes harmony in the workplace  Focuses on building connections and commitment within the company and amongst employees and customers and creating diversity HUMAN RESOURCE MANAGEMENT “We won’t make you wing it” is KFC’s motto when it comes to training employees.

Task 2a Marketing Environment Marketing environment of a company which consists of macro environment and micro environment will affects the ability of marketing management of the company to build and retain the loyalty and relationships with their target customers. Macro environmental factors will form opportunities and pose threats to the company, as well as affecting the marketing decision of the company. Besides, micro environmental factors consists of actors which close to a company that can affects ability of the company to serve others. A company can do well when they are able to understand and adapt well in the environments.

In quantitative research, variables are identified and defined, and then relevant data is collected from study participants. A strength of this type of research is that the data is in numeric form, making it easier to interpret. It also studies the relationship between independent and dependent variables and can address questions such as does a relationship between variables exist, what is the direction of the relationship, how strong is the relationship between the variables, and what is the nature of the relationship. To be able to discover and answer the cause-and-effect relationship is a strength of quantitative research. Lastly, in quantitative research, the study can either be experimental or nonexperimental, meaning clinical trial or observational study, allowing for different types of research studies to be conducted.