Maxis Marketing Strategy

Illustrate how a mobile station dynamically perform timing advance, adjust power level and perform handover operation 8. Describe advanced digital

This is due to their deals being good and their broad band being faster than many other internet providers. Web Hosting

Under the Rogers Communication, there are three other networks named as Fido, Chatr Wireless and Cityfone, so that users can buy any network related to their needs and budget.” (Bader, 2016) “Rogers first in Canada to update its network to LTE with an Evolved Packet Core, presenting speedier portable broadband rates. It offers mobile broadband speeds that fulfill customers and enable new data-driven services. Customers can get a lot of benefits from this network as it is the oldest network in Canada.” (MARLOW, 2011) “Rogers has a wide range of network rather than any other network.

CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

The company has decided to modify its distribution channels and expand its operations into new countries, which is a strategic move to reach untapped markets. To attract customers initially, the company can utilize a market penetration strategy. Additionally, the company should develop both its online and offline businesses simultaneously to generate revenue from both channels and increase

To put this marketing plan into motion, Caja Rolu needs to utilize the marketing resources available. One of these resources would be the SWOT analysis. Knowing the strengths, weaknesses, opportunities, and threats to the company is important because it allows for growth of the product line. Another important resource that Caja Rolu will utilize is evaluations of the target market and demographics of different areas. The evaluation of the target market is important in implementing the marketing strategy because it allows us to know our audience and cater to them specifically and make sure their needs are met through the use of our product.

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

The company is coming up with the wide varities of range and also with a great option. • Demographic Segmentation : In these the micromax mobile are being used by the lower middle class so that they cant afford expensive instruments like Apple and Samsung. The micromax is having wide varities with many features unloaded in them which are there in the expensive cells they cant buy. Many youngster age 16 to 30 are using micromax who cant afford the cell phone which are too expensive.

Introduction Adidas is a German multinational corporation and it is one of the largest companies in the sporting goods industry. Adolf and Rudi Dassler promoted Adidas in 1949 and it was named after its founders 'Adi ' from Adolf and 'Das ' from Dassler. The company offers its products through three main brands: adidas, Reebok and TaylorMade-adidas Golf. The company operates through more than 170 branches across the planet in Europe, the US and Asia, each focusing on a particular market segment. The company designs and manufactures shoes, clothing and accessories.

Today, the company has hundreds of employees in scores of branches in Pakistan as well as abroad. Sheer hard work, dedication

Services Customer’s expectations towards Mobilink are exceeded, so in this way Mobilink provides services to their customers before and after purchasing. It has the largest customer services division in the company, which includes • Customer services operations (front end) • Customer services systems (contact center) • Quality assurance, standardization & training Competitive Advantages of PTCL & MOBILINK PTCL & Mobilink success lies in the development of strong, fundamental and long term business plans, created to sustain economic challenges in the country. They has invested heavily in infrastructure, technology, human resources, marketing and customer services which has given driving force for a wide based future planning strategy. In this manner they have a competitive advantage of making tremendous investments in Pakistan which nobody else had made before with respect to telecom. Both organizations have large number of corporate customers using PTCL landlines and Mobilink post paid and pre paid connections, which is a very big achievement for both

(a) Background information on the companies. (Describe your companies’ profile and core business activities.) In this assignment, the 2 companies selected in a same industry are Hup Seng Industries BHD. and Apollo Food Holdings BHD.

Mobile broadband uses the same technology as mobile phones to give you internet access wherever you go with your laptop, netbook, tablet or iPad. It 's slower and usually comes with a relatively low download limit, but allows you greater flexibility away from home.

This was done by professionals explaining more about additional services to the customers as well as giving some customized advices. The offered of bonuses to these professionals based on their customer retention helped to motivate them to work with the customers even better. The reduction in waiting time by opening more offices and recruiting more professionals would help to attract customers to TTI service as well as help to retain the current customer base. TTI also offered 3 ways of operation to customers, which were in person, with computer software or over the internet. The variety of choices made it more convenient to the customers.

Maxis reputation has been built around their quality network and superior customer service. Due to high standards and expectations that come with the Maxis brand it is not without reason that customers are more demanding of Maxis. As a result, Maxis always think that their business on being the customer 's first choice. Capital requirement usually build up a firm which is the high capability to compete in the industry. However, telecommunication is a high competitive industry in order to gain large market share.