The documentary Moguls and Movie Stars (2010) highlights the struggles movie theatre owners went through after world war II. After the war, people were no longer in urban areas, which means they were further from movie theatres. After the rise of the drive-in movie theatre, “the studios were losing control over when and where moviegoers saw their movies” (Haber, 2010). The movie moguls had to change way they connect with the viewers. The moguls tried to compete with television by introducing cinemascope¬— “a wide-screen process using anamorphic lenses in photographing and projecting the film” (Dictonary.com, 2018). The cinemascope brought colorful scenes, bigger screens, and stereo sound (2010). Later, theatres added 3D movies, but it was gone after a couple of years, it couldn’t withstand television (2010). “Television had a more intimate point of view and better yet, it was free,” said Christopher Plummer (2010).
Even with all the television failures, the moguls explore different opportunities, which lead them to tape into an undiscovered market, the youth market. The popularity and acting abilities of top-tier actors, Marlon Brando and James Dean, helped movie moguls to control the youth market. “The box office power over the youth market remained and will only
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There were fewer media moguls controlling the movie scene, and more independent producers and writers creating controversial topics (sex, politics, drugs) for the youth market. “To maintain their profit, studios made fewer and lavish pictures and charged theaters more to show them,” said Plummer (2010). The 1960’s laid the foundation for future movie making. The movie industry found that if movie makers made sequels to popular movies that the audience like and familiar with, then they would have to do less marketing and advertising for the sequels. Forward-thinking and controversial movie topics gave the movie industry hope for the
Ben Singer’s essay titled “Manhattan Nickelodeons: New Data on Audiences and Exhibitors” (Singer, 2004) explores early film history in the city of Manhattan and the impact it has on the general film industry. In his essay, he examines how nickelodeons, storefront theater houses, experienced an unprecedented growth in Manhattan, New York City, during the years beginning from 1905. He asserts in the opening section of his essay that Manhattan plays a significant role in early film history, mostly because the boom of nickelodeon in Manhattan has become a representation of the general “rise of movies” (p. 119). In addition to Manhattan’s role in the expansion of movie industry, Singer also discusses the contribution of Manhattan’s nickelodeon
What made theater such huge success was not only the iconic actors and actresses but the directors that are working behind the scenes. They have created an atmosphere where people can escape their problems. The cinema was a place to socialize, where people would go on dates, people would bring family, and go out with friends. Still to this day movie theaters are a huge place of gathering for both young and old and none of this would be true if it wasn't for iconic directors like Howard Hawks. Sergeant York (1941) was his biggest box office hit, gaining 8.3 million USD (Howard Hawks Movies: Ultimate Movie Rankings, 2018).
Many Americans enjoyed the new films because they provided joy and laughter after the recent war. Most of the films during this time were silent with some background music like a piano accompanying them, but it wasn’t until 1923 when the first movie with an actual soundtrack was produced (“1920s films”). Movie ticket sales went from 50 weekly in 1920 to 90 million weekly in 1929 (“digital history”). New movies were coming out and each was more advanced than the last with new movie stars and ideas influencing the fashion and culture of America. The American people became obsessed with movies and attending the theater became a regular weekend thing to do (Hanson).
MPAA: Still Effective The movies are a timeless classic, one that has been around since the 1800s. They are now an integral part of American culture, with a lot of influence flowing from them into society. A large portion of the audience that views these works of art are, however, children, and it was not always easy for parents to know or choose what their children were viewing.
By the year 1975, the movie world had changed forever and became a great blow to new filmmakers that broadcast their movies in theatres. Steven Spielberg, an American director, created the shark movie “Jaws” that caused huge comebacks by the Majors and started the rise of the blockbuster movie. George Lucas started the ancillary market of by betting his toys from his well-known Star Wars Trilogy that fund his movies. The studies had no clue about this gainful and lucrative helper business sector of toys and permitting could be an advantage to producers (Callahan. J.G, 2000). Coppola, however, failed to sustain his own studio
, his portrayals of rebellious characters lead the public to be more accepting of alternative lifestyles. Young people’s beliefs in the 1950’s were highly influenced by movie actors, who behaved in increasingly daring and unconventional ways compared to past actors. It is clear that Marlon Brando influenced an acceptance
Due to her book "Hollywood: The Dream Factory. An Anthropologist Looks at the Movie Makers" Hortense Powdermaker is regarded as one of the pioneers of ethnography. Published in 1951 by Secker & Warburg in London, Powdermaker here aims to demystify the affect of movies on the audience and establishes the hypothesis "that the social system in which they are made significantly influences their content and meaning" (Powdermaker, 1951, p.3). After living in Hollywood for one year she concludes that the internal structures resemble those of a totalitarian system in which the struggle between business and art is reflected in the meaning of its movies. It suggests that the values of studio bosses and producers dominate while the artistic values of directors and writers are strongly restricted.
Productions from famous film studios featured the well-known stars for a time. Radio stations broadcasted the popular topics, along with advertisements and music. Newspapers and magazines updated the newest information and offered diverse articles which hooked the readers with tempting visuals and
Without the decision to move the film making associations to Hollywood, the movie industry might not be where it is today. A great population of people migrated to Los Angeles in search for bigger and better production opportunities. In 1910, a movie director,
In addition to economic prosperity and hero’s creating a bigger sense of optimism, the American people still had a thirst for entertainment. Movies and plays were becoming a new sensation as it allowed people to escape the realities of their live, giving them a notion of freedom. Some of the first movies to ever primer was Walt Disney’s Steamboat Willie and the film, The Jazz Singer. The attendance to films was uncountable during the 1920’s.
BBBBBOOOOOOKKKKK The relationship between film and society continue in the 1930’s. With the start of the great depression came the start of the Breen Office. The Breen Office regulated films in the mid 1930’s and the movie makers decided to embrace the American Values the Breen Office was trying to stand for. Sklar states that this new sense of American Values in film helped to “boost the morale of a confused and anxious people by fostering a spirit of patriotism, unity and commitment to national values,” (3597).
In spite of the fact that Disney is included in a wide range of commercial ventures, the industry it fits in with in this particular case is the film distribution industry. As a first stride to assessing Disney 's present situation in the business, we conducted the Porter 's 5 Forces Analysis demonstrated below. •Power of Buyers: The customers in the film distribution industry allude to theaters and retailers that help movies through showings, DVDs, Blu-ray, and so forth. Despite the fact that retailers and theatres settle on a definitive choice of which motion pictures they should to buy, because of the distributor’s size, brand acknowledgment, high client loyalty, bargaining power for retailers and theatres are limited. Client 's
In a different view, the movie industry affected the 1920’s all through the modern times by providing viewers amazing entertainment. All in all, ranging from studios, to movie stars, to the luxurious lifestyles of the stars, Hollywood is one unique place that will never be
The Hollywood institution has been the dominant force throughout motion picture history due to the studios’ cooperative control of distribution as well as production. During the 1930’s, five major studios that became known as The Big-Five and
The economic factors can influence the cinemas because the customers don’t have the money to watch the movie and buy the ticket. In this place in might be the cinemas in down and dangerous situations. Politics also Cinema’s risk factors, because governments can rapidly transform a business rules that negatively disturb Cinema’s business such as in Indonesia that the government don’t make the cinemas in that state.