Outline Legislation Relating To Privacy And Implications For Direct Marketing Research

Marketing – marketing is a form of communication between you and your customers with your goal being to sell them a product or a service. Our marketing department will strive for excellence in selling the name of the business and the service we pride. There target would be larger companies that have a lot of computer use. We would try to get them as clients for computer repairs and also to update their software frequently to keep them in touch with newer software coming out. This would help them tremendously with the efficiency of their service delivery to their clients.

Decrease marketing cost This helps us to control our budget in marketing our products, using social media for promotional campaign is cheaper that other media such as television and newspaper so this is the reason that we use social media so that we could be able to reduce cost for promotion company so that we could be able to manage our budget in our business for other activities. Customer's relationship This helps us to know the needs that our customers wants, also to solve different problems that our customers face in our services or products so that we could be able to satisfy their needs and request in our business.

Marketing Communications: Communication is the essential task to establish a business. As “Brand name” is a non-profitable organization whose job is to collect surplus food from the functions held in richest suburbs in Sydney and also from various supermarkets, restaurants, café, bakeries, food manufacturer firms etc. for providing the vulnerable people, it will have to maintain proper communication with the donors. Information is the key to communicate or exchange with others for building relationship (UC Research Repository, 2014).

Material which draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organization or line of conduct and which is under the reasonable control of the marketer; has an Australian-customer link, is communicated via a site or digital platform, or part thereof, which is under the control of an Australian company; user generated content which is communicated via a digital site or platform over which the marketer has a reasonable degree of control. 5.Complete the following table: Social media platform Key features (list at least three) relevant to marketing Facebook TimeLine to showcase and identity news.  Messenger to send brands private messages.  Live streaming to multiple pages.

3. Summarise the key provisions of the Australian National Association of Advertisers Code of Ethics. This Code has been adopted by the Australian Association of National Advertisers (AANA) as part of advertising and marketing self regulation. Its object is to ensure that advertisements and other forms of marketing communications are legal, honest, truthful and have been prepared with respect for human dignity, an obligation to avoid harm to the consumer and society and a sense of fairness and responsibility to competitors. 4.

The Federal Trade Commission introduced new guidelines to ensure bloggers and advertisers would be honest while advertising. The Federal Trade Commission is responsible for making sure the advertising that’s shown is the truth and not deceiving consumers. In addition, Federal Trade Commission is also responsible for enforcing rules and regulations. “In October 2009, the Federal Trade Commission (FTC) announced its new “Guide Concerning the Use of Endorsements and Testimonials in Advertising,” marketing its first regulatory update since 1980” (Hill, McGraw p.173, 2016).

5. Identify the purpose of the Advertising Standards Regulation. The purpose of the Advertising Standards Regulation is to set standards for advertising that ensure it is legal, truthful, and socially responsible. The regulation aims to protect consumers from misleading or offensive advertising and provides a framework for the review and investigation of complaints about advertising.

Members should avoid using their relationships with research institutes to state or suggest that official recognition or acknowledgement of the institute's membership scope and goals, rules and policies. 5. Identify the purpose of the Advertising Standards Regulation. The purpose of the Code of Advertising Rules (Code) is to ensure that every advertisement is a responsible advertisement.

What could this research shed light on? This research will explain positive as well as few negative impact of social media marketing. Example of recent social media marketing mishaps will be included to protect any type of incidents. Overall, it will examine the importance of social media marketing & how it can enhance the consumer

Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

• Focus on service providers near your location. This makes it easy to arrange business meetings and discuss the progress of the work. • Technology plays a critical role in the establishment and management of digital marketing strategies. In short, service providers should focus on agencies which have invested a lot of money in the latest

Assignment [name] [date] Introduction: Marketing is an important aspect of a company as it increases the competitive stance of the said firms in the industry where it tends to operate. For this paper, the marketing of Procter and Gamble will be thoroughly discussed. Rainey (2008) defined marketing as a discipline of proper identification of a target market, discovery of the needs and wants of the target market and the development and execution of a plan to establish a different and relevant product or service. It usually involves various processes and set of instructions for the formation, statement, release, and trade of product or service ideas to clients, customers, shareholders within the industry

Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.

2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.

Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.