P & G Company Case Study

This assignment will include key marketing 4P strategies for the Cape Fear Heroes which is a professional indoor football team in Fayetteville, North Carolina. The Cape Fear Heroes is a member of the American Arena League and there is a total of 17 teams in the league. A key product strategy for the Heroes will be to create a new team logo that will help establish more support from the community. Fayetteville, North Carolina is known as the home of Fort Bragg, so the logo can represent a solider being portrayed as a hero. With the new logo the Heroes can have a product strategy to promote the community to add a professional indoor soccer team in Fayetteville, North Carolina.

From a marketing perspective, I know that product placement would be extremely profitable for my client as it can lower the cost of filming a movie or show, thus, allowing them to create more content to possibly earn more money. It can enhance the quality of their work, by bringing awareness to lesser known brands, like the Ban deodorant company in The Greatest Ever Sold (Chilnick, Calder, Hurewitz, Spurlock, & Wu, 2011). However, from a consumer’s perspective, it’s dishonest and deceptive because a film company could just place a product in their film/show whether they use or trust the product or not just to make a profit. Also, a lot of the product placements that are placed in front of viewers are so explicit, that they take away from the plot of the film, or began to clutter the screen. This is seen in Beyoncé and Lady Gaga’s music video for Telephone.

Likewise the advertising agency also has some of them. ADVANTGES OF ADVERTISING AGENCIES DISADVANTAGES OF ADVERTISING AGENCIES If a company uses advertising agencies in order to promote their product or campaign, it helps them get an outside opinion from the company and with expertise advice which is experienced. For a company to experience success it is vital that they are ware about their goals. However, moving adverts from the company to trusting the agencies can is unclear expectation which are not what the company had planned.

Giant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding

Because customers who do not recognize the difference can be fooled by making them pay more for one, or at least different, produced

Coles Supermarket Australia Pty Ltd is an Australian supermarket, owned by Wesfarmers. It is commonly known as Coles and was founded on 9th April 1914 in Smith St, Collingwood, Victoria. Till now, Coles has operated over 700 stores throughout Australia and employs over 100,000 employees. It controls 35% of Australian supermarket industry. Coles was founded when George James Coles opened the Coles Variety Store on the street in Melbourne.

An example of a product that customers being less responsive to would be buying mouthwash because if there was a major price change it would only cause a small change in the amount

The temporary character of competitiveness, which can be lowered anytime. 4. The massive spending on technological advances. 5. The brand image misconception in which low prices are usually associated with low quality product.

This will entice consumers who watch the show to go buy that product since it was seen on TV. Another example of product placement is sponsoring university sports team. For example, many university sprit squads would be given a Vera Bradley bag that they would use to travel. This would be seen by young girls and want a bag they the dancers had. The next element is sales promotions.

Utilizing marketing will have a major impact on the Pintler Group along with maintaining the positive reputation that they

And achieve as a result, the growth for its brand, market share, and sales

The product that I am planning on selling is organic shampoo and hair conditioner. The name of the company is Hairproof. This company is dedicated to delivering the best products to people that are organic. Hairproof will have a central location and headquarters that is situated in the United States. Throughout this essay, I will be going through the appreciative inquiry process to determine the personal mission, vision, and values of this company.

4- Four p's decisions: - Product - Price - Place -Promotion 5- Implementation Plan Distribution Management Marketing Channels Distribution Strategy Pricing Strategy - Hollister would adopt

1. Define acronyms CRP, EDI, OSB, ECR and explain. CRP stands for "continuous replenishment program". CRP was a process that P&G created in order to increase logistic efficiency. The process consisted of using electronic data interchange (EDI), which is an electronic system that transmits data instantaneously from one business to another.

When the value a customer receives from a product is greater than that of another then they are more inclined to stick with that