all-inclusive multicultural space, there is still a significant fear of the “other” that isn’t removed by Muslim visibility in the Olympics. While Hall is correct in claiming that the recent visibility of ethnic minorities in sports is significant, this visibility alone is not enough to eradicate racism from sports. Non-white bodies, especially black bodies, are often portrayed as being more physically gifted than white bodies (Koenig, 2008). By contrast, white players often have their bodies described as fragile, so their success comes from working hard despite the disadvantage that they have due to their bodies. For example, Laura Trott gets praised for winning medals at the Olympics, despite almost having died as a baby (Jones, 2012). According …show more content…
Ben Carrington (2010) describes how fans would dress up as Mudhsuden Singh Panesar, a South Asian international England cricketer, to show their admiration for him. White fans dressing up in fake beards and imitation head scarves, even if done with good intentions, straddles the line between hero worship and cultural appropriation (Carrington, 2010). This mimicry reduces symbols of Panesar’s culture to crude caricatures, without any understanding of what these symbols mean. It is also worth noting that Panesar was often referred to as Monty in mainstream media (Carrington, 2010), which implies a need to westernize one’s name in order to assimilate into British sport, and to be accepted by a British audience. When asked to comment on multiculturalism, and on his place as a British Asian athlete, Panesar once said that his success showed that Britain was a multicultural society, where everyone is treated the same (Carrington, 2010). Given that Panesar had to modify his own name to fit into British sport, it is quite significant that he had been socialized into reproducing the narrative of Britain as a multicultural society that offers equal opportunity for all. This highlights Carrington’s (2010) argument that multiculturalism is a narrative that can be used to deny racism in British society. It also shows that athletes of color are …show more content…
Paul Pogba, a black Manchester United player, is extremely popular with millennials due to his personality and playing style. Manchester United uses this personality and image to market products from its sponsors. This is highlighted by one specific Adidas advertisement titled I’m Here to Create, where a young Pogba is shown growing up in a working class household, and developing his creativity by playing football. The advertisement opens with young Pogba playing a pickup game of football in a parking lot with makeshift goal posts, hinting at his working-class status and lack of access to a proper football field (Adidas, 2016). It then goes on to show his rise to fame, giving him a rags-to-riches narrative, and suggests that he was able to find success due to his talent and creativity, and that perhaps other black boys can do the same. While this is a positive message to convey, it is important to be critical of the fact that it is conveyed by Adidas in order to sell its products, and that while the message may be that young black working-class boys can become Pogba one day, there is also an implication that these same boys should buy Adidas products to reach this goal. Pogba’s individual creativity is hence turned into a commodity, and his identity as a black player is used to market to black individuals to profit the largely
Charles does his best to reveal to his audience about the flaws in collegiate sports, and how the barriers were broken and created a environment were talent was based on skill not color. However, I still believe that racism in sports exists in rural and not industrial areas of the United States. In addition to my liking to this book, I feel that it is well written and can be beneficial society. The book, Benching Jim Crow: The Rise and Fall of the Color Line in Southern College Sport, is impactful to changing the view of race and practicing equality. All in all, this book is set out to inform his readers about the history of race in intercollegiate
The central idea of the article Essay: Why sports history is American history by, Mark Naison is women and black athletes had to fight to get their opportunities in sports. In the article it states, “Black people were not allowed to play most professional sports.” This explains one reason why Black American athletes couldn’t play professional sports. Another statement in the article says, “For most of the 1900’s, women were told sports were just for men.” This explains one reason why women couldn’t play any sports.
Martin also used an expository writing style which was shown as he presented an occurrence, explained it, and used evidence to support it. With such writing styles, the author provided an in-depth introduction to what the purpose of the book was and how it had an overall impact on the athletic industry in universities. A conclusion is also provided which ties together all the ideas presented throughout the chapters and reflects on how these events combined pushed for integration of people of color in college sports. Throughout the chapters, the themes noticed were how social structures and racial ideologies were present in the United States and the types of movements or policies put in place to challenge such structures. To support his thesis, Martin used factual records such as different news media and university archives during the time frame of 1890 and 1980.
It is hard to believe at one point in time that African Americans were not allowed to participate in all the same activities as whites were. Something as simple as drinking out of a drinking fountain wasn’t quite as simple for someone of color and African Americans playing baseball, America’s sport, was not even thought of. Well, not until Jackie Robinson came along that is. Jackie Robinson was the first African-American successful in breaking the color barrier in Major League Baseball. To do so, Robinson presented with a few of the characteristics that Malcolm Gladwell introduced us to in his book “Outliers.”
The minority athlete then becomes the symbol of the American dream for people in the United States and in the athlete’s home country. For most Asian athletes, this narrative of success entrenches themselves as a racial model minority (Joo, 2012). Being labeled a model minority suggests that Asian athletes are obsessive conformers, highly intelligent, rigorously self-disciplined people, and excessively hard-workers. The model minority stereotype appears to be very positive because it categorizes those Asians/Asian Americans as law-abiding and self-sufficient citizens, who completely embrace core American values. Yet, this perceived positive sometimes provides negative resentment amongst other minority groups and the majority of culture due to the overall abundance of success which Asians have had in school and careers (Nixon, 2015).
When you play sports, you want to be able to relax and forget about all of your other stresses in life. Racism shouldn’t be involved in sports because it makes the sport not fun. If you are going to play sports, you want to have fun, and not worry about having a target on your back because you are black. Everyone needs to forget about all personal characteristics (such as race, religion, etc.) and have fun playing sports. Sports are to help people learn how to live their life.
Growing up African American is introduced to a sport, hoping to stay fit and stay on a positive road to success. “Glory Road” is a 1966 movie based on Texas Western Basketball team, who was the first team in history to have an all black starting line up that, won the NCAA title against an all white team from University of Kentucky. There are several Blacks who are not athletes and there are several who are and love what they do, but do not want to be used just for their talent. “Glory Road” shows how African Americans are recognized for being an all-time athlete who takes their team to championships, but are not respected or given the chance from no one, but Don Haskins who was white and recruited them. If we live in a world where
Some feel that transgender athletes have the right to participate in sports since it is against their human rights to prohibit them. Transgender people are heavily discriminated against and deserve an equal chance, however, as of now transgender athletes competing in the opposite sex sports causes conflict. There are many factors that must be considered when allowing transgender women to participate in women’s sports, for example safety and equality for female athletes. The involvement of trans rights in sports will always be a battle between inclusion and safety. It’s not about women mirroring the success of male athletes, it’s about allowing women in sports to compete on the same
Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a
In sports now days, racism is seen everywhere: Spanish Soccer League, Brazilian Soccer League, Basketball, Golf, Swimming,
Looking pretty and taking care of the house are not meant to be characteristics of a certain gender and neither is lifting weights and saving people in distress. There is gender discrimination in every aspect of the society including sports. Even at the Olympic level, there is an unfair lack of gender equity. The article “Olympic gender equity still far from many” by Beverly Smith shows this gender inequity in different forms. It shows the sexism that occurs in certain areas of the Olympics sport.
The white supremacy that flooded America in the 19th and early 20th century is no longer seen in the sporting world. This paper looked at sports through the lens of an individual athlete named Muhammad Ali (who definitively changed history for African-American people in the United States), as well as looked at sports as a whole throughout history. Through statistics and reports, proof has demonstrated that the sporting world has developed to give more of an opportunity for African-American athletes to compete than ever before. Athletics creates a platform that gives athletes an opportunity to be more than just an athlete. An opportunity to stand up for what they believe in and bring attention to some of the problems of the world.
LeBron James and Serena Williams are used to show how successful anyone can become with hard work. The Declaration of Independence can be applied to this advertisement because it is what America free, gives people certain rights, and states we are all created equal. The advertisement used a minority race to really capture the concept of everyone being equal. Common stereotypes of African Americans were twisted by Nike in a helpful way that further expressed their
Every four years millions of viewer’s worldwide watch in awe as athletes from around the world compete against one another in various sports; demonstrating their remarkable talents and impressive skills in the momentous occasion that is the Olympic Games, a celebration that brings countries together and unites them through the power of sport. This year’s Rio Olympics where no exception to this, world records were broken, victories were taken and generations were inspired. But as the nation’s hearts fill with pride over the many successes of their countries athletes, there is one thing that is certainly no reason to celebrate about; the pervasive and blatant sexist Olympic coverage. Throughout the course of the Rio Olympic Games the media has
In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.