Park Shores is a newly remodeled beach resort and convention center providing total quality customer service to business clients and vacationers alike. Park Shores spent $4.8 million in investments, improving the resort to increase customer satisfaction. The resort is conveniently located on beachfront property in close proximity to major southern California attractions and is 7 miles from the airport. Customers can enjoy fine dining from awarding winning Chef Ricardo Guido in their restaurant, amenities including an indoor pool, sauna, cable television, an exercise room and more. Their rooms are uniquely furnished “creating a comfortable, attractive, and restful atmosphere.” (Ahearne, Manning, Reece, p. 422) The resort provides free parking …show more content…
The resort values their total quality management glossy which includes values such as do it right the first time, quality improvement teams, quality education systems, quality improvement process-striving to always to better- and in the employees themselves with an ongoing program of self improvement resulting in outstanding customer care along with personal and financial growth. Every department works together as a team to deliver superior customer service through team selling. Every person in the team has an effect on customer satisfaction. Salespersons build strong relationships/rapport with business customers through needs awareness, active listening and using the one-to-one strategy tailoring service packages to meet their specific needs for their conference. Salespeople use three prescriptions for the presentation strategy: establishing objectives, developing a presale presentation that meets these objectives and they renew their commitment by providing outstanding customer service.” (Ahearne, Manning, Reece, p. 201) Clients have a choice between ten different conference rooms accommodating a varying number of people depending on the room. To create value for business customers, they offer quantity discounts on room rates, bundling discounted rates for a conference room rental and guest room reservations, the use of …show more content…
(Ahearne, Manning, Reece, pg. 422) Customers can enjoy conference rooms located on the main floor looking out to the beach and a top floor conference room with a “revolving platform that offers 360-degree panoramic views of the city.” (Ahearne, Manning, Reece, p.422) The amount of seating in the conference room depends on the room setup. The Top of the Park meeting room can be set up in a theater style which holds 450 guests, classroom style accommodating 225 people, and banquet style for approximately 350 people. If guests are looking for a small more intimate space they have the choice between smaller conference rooms located throughout the resort seating for 12-180 people. As a bonus for business clients, when they reserve over 40 guest rooms they are provided one luxurious suite free which includes a small meeting room, bedroom, wet bar with refrigerator and jacuzzi. Rooms need to be reserved by clients ahead of time guaranteeing those designated rooms will be reserved without question. Guest rooms have been completely redecorated including new furniture, carpets and bed linens. The décor creates a comfortable, warm and tranquil atmosphere perfect after a long day’s work or
Penn’s Landing is the waterfront area of the Center City and serves a public area for many summertime events, as well as the mooring site for several historic ships. Visitors can enjoy a variety of events at its main communal space, The Great Plaza, including outdoor screenings, multicultural festivals, concert series, ice skating and
Off the Books Report In this book we see Sudhir Venkatesh as he dwells among the people of Maquis Park, a poor black neighborhood in the ghetto of Chicago. He comes to tell us about the black market economy that keeps this neighborhood alive; although mostly illegal, the mix of “licit and illicit” goods and services serves as a way of making a living for almost everyone in this neighborhood, ranging from prostitutes and drug-dealers to pastors and nannies. This economy is incredibly interesting to read about and observe through lens of Venkatesh. He could not stand idly by as a bystander as he took part in the community of these people and after years of being there he slowly became a person of interest in the neighborhood who was sought out
Albany Park is known for being one of the most ethnically diverse communities in the city. Located on the city’s Northwest side, Albany Park includes residents from a variety of cultures. One of the best things about the area is the eclectic mix of dining opportunities, most of which reflect an authentic taste of a specific culture. The first thing I noticed when I visited Albany Park is the culture.
Manchester State Park, Kitsap Peninsula, Washington: West Beach Outcrop Geology Jason Ott The west beach at Manchester State Park consists of roughly 200m of exposed outcrops with well bedded strata of consisting of the Blakeley formation, of Oligocene age, and poorly consolidated beds of Quaternary age. The northern boundary of the area of interest begins at the southern edge of Middle Point and area terminates at Clam Bay to the south. The Blakeley formation consists of alternating sequence of coarse sandstones, mudstones, and sub-rounded/brecciated conglomerates.
This would be the best Spring break ever! We arrived at the hotel. It was about 100 stories and looked like it had jumped straight out a resort advertisement. The hotel had amazing architecture, which included a gold exterior and white detailing. A bellboy greeted us with drinks and a cart for our bags.
5. Regular bonuses and benefits are granted to the hotel
Their parking lot is pretty huge, although it can sometimes be too far away from the park and you’ll have to walk a decently long distance which could be a bummer if you have a lot of bags. They do have prefered parking though, which bring you closer to the park. My family and I always get preferred parking because it’s actually worth it, but you could easily just come early and park up close for $5 instead of $20. They have a lot of spaces. I’d say anywhere between 250,000-300,00 parking spaces to fill up an average of 150,00 people, but still then it doesn’t get too
They offers only five star and four star room and the company is able to charge its customers at premium level. Place The goods and services provided by the hotel made available to the customers at a place where they can conveniently make purchase. It refers to the channel or the route through which goods and services move from the source to the final user. Place could be the intermediaries, distributors, wholesalers and
Discussion: Sales are the most dominating factor for any organization. In any circumstances, sales will always
GREYWELL’S ALTERNATIVE OPTIONS a. ALTERNATIVE 1: ACCEPT RASCALS OFFER Greywell had thought to add some specialized features to the resort such as focusing on family outings. Rascals in Paradise (Travel Company) had offered Greywell to help convert his resort to specialize in family diving vacations. According to the industry demographics, families were a growing market segment and therefore suggested this change together with creating children’s menus and to show how to prepare the meals. b. ALTERNATIVE 2: FOCUS ON ADVENTURE DIVING
By matching price to demand, hoteliers have a greater opportunity to capture higher profitability business during high demand periods. On the flip side, lower flexible rates during low demand season help generate additional demand that might not have existed before. Although, it is always wise to set a floor price, which should be equal to the lowest “positioning” price that you might be willing to accept for your product. The challenge of having a dynamic structure is that the revenue managers need to be on top of their game to manage demand as it is very easy to lose control of inventory if forecasting is erroneous. Having a revenue management system minimizes these errors; however, the majority of hotels today do not have a revenue management system as it could be expensive or might not have been budgeted.
The Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.
Advertisement of a Doubletree Hotel by Hilton Berkeley Marina People are easily influenced by advertisements, especially if the advertiser is persuasive. Doubletree Hotel in California is one among the many ads which presumably will influence many people because of its attractiveness. The advertiser presents to the public the number of rooms, including the different facilities that will keep customers relaxed and comfortable. The audience targeted are those who love physical exercises, business people, families and individuals wishing to relax and have fun, tourist, and new visitors coming into the city. Generally speaking, the bedroom with all the furniture, the painting, and the carpet are attractive and
In the case of hotels, suppliers create different consumer segments, we can relate to them as lower-end consumers, and higher-end consumers. Obviously, hotels cannot set the price that higher-end consumers are willing to pay, because all lower-end consumers will not be able to afford the good. Inversely, if hotels set the price that lower-end consumers are willing to pay, higher-end consumers gain huge consumer surplus, thus lowering the profit for the suppliers. In order to take the consumer surplus, hotels keep lower prices for some rooms in order to target lower-end consumers and offer some higher quality rooms (for example presidential suits) to target higher-end consumers. The difference in revenues providing different rooms and the same ones is seen below.
Cody Palladino Professor Regis English 113 6 February 2016 Observation essay: Public Park Many people have different views and opinions in the world living today. There is one place like nowhere else where people are aiming toward a certain goal of relaxation. The park where people can completely relax doing common interest.