Three Types Of Research Methodology

These methods help us ouline our experiment and futher get our

They are all in principle the same technique just that

It has to be stressed that the results do not differ much regardless of the choice of method

The reason for such a method is because it will ensure accurate information and quick responses. Qualitative data collected will provide me with different opinions and points of view and therefore much richer and detailed information to base the company’s decision

It is used to gain an in-depth understanding of underlying reasons, opinions, and motivations. Qualitative research is also used to discover the patterns of thought and opinions, and explore deeper into the problem. Qualitative data collection methods are vary using unstructured or semi-structured techniques. Some common methods include focus group, individual interviews, and participation/observations. Common Techniques used in Qualitative Data Collection 1.

236). Qualitative methods especially one that is based on grounded theories give the researcher the flexibility of maneuvering research frameworks in which new theories are discovered. Using quantitative methods for this study will be difficult because it does not involve much numeric figures rather deals with phenomenon. However, there are some disadvantages associated with qualitative methods such as the inability of the researcher to control the influence of bias and rigidity. Also, qualitative research often is expensive to conduct and requires experience especially in transcribing and coding

Kennedy Rhyne Science and Methodology Response There are three common sociological research methods, and they include observation, surveys, and experiments. Observation, the first research method, consists of watching the appointed subject or subjects and observing their behaviors. This method is valuable because it has a strong focus on real life scenarios that are not staged and the subjects are not swayed by the observers. The second technique, survey, is comprised of asking people questions about themselves and their behaviors, and then collecting the data to be sorted through later. A benefit to the method of using surveys to conduct research is that it is inexpensive and can be used among enormous groups of people.

Introduction Qualitative research are those kind of researches that an outcome is obtained without the application of statistical methods of data analysis (Strauss and Corbin, 1990 cited in Golafshani, 2003). However, the qualitative research takes a direct approach, where the researchers arrive at a conclusion through the observation of events as they occur naturally without external interferences (Golafshani, 2003). Ethical and methodological issues may arise, therefore in order to demonstrate the legitimacy of Qualitative research it is important to integrate rigour and trustworthiness. Potential ethical issues There is the need to take into consideration ethical issues that may arise from conducting qualitative researches.

2.0. The Qualitative versus Quantitative Research debate As previously shown, quantitative and qualitative methods stem from different ontologic, epistemologic and axiologic assumptions about the nature of research. Traditionally, quantitative methods are predominantly acknowledged within positivism whereas qualitative methods are dominant within the interpretivism or non-positivist studies (Bredillet, 2008). Generally speaking, quantitative methodology is concerned with attempts to quantify social phenomena and collect and analyze numerical data, and the use of statistical procedures to examine group means and variance (Ponterotto 2005; Tuli 2010). Qualitative methodology, on the other hand, is more concerned with understanding the meaning of

According to Austin and Sutton (2014), qualitative research engages in inquiring participants about their experiences of things that occurs in their lives. It allows researchers to gain insights into the feeling of being another person and to recognize the world in a different experience. The qualitative research methods focus on how individual behavior can be explained, within the groundwork of the social system in which that behavior occurs. Austin and Sutton (2014) also stated that there are different types of qualitative research methodologies; the commonly used method includes Ethnography, Grounded theory and Phenomenology. For this research project, the Phenomenology method will be adopted.

Conceptual research is often development and arranging conceptual understandings The composite nature of the project can sometimes make it difficult for all aspects of a research question to be answered by a single method acting . “Mixed method” refers to research in which the researcher collects and analyses data, integrates the finding, and draws inferences using more than one method. 4.1 Evaluate appropriate research methodologies in terms of the research question The purpose of inquiry methodological analysis is to discover answers to questions through the application program of scientific

These are only some of the methods that can be effectively used to gather valuable information. Once gained enough trustworthy material about a specific topic, the data can be carefully evaluated and analysed, and the individual will then gain knowledge about

3. QUALITATIVE RESEARCH THEORY 3.1 QUALITATIVE RESEARCH Qualitative research is a form of research in which the researcher collects and interprets data, meaning the researcher is as important in the research process as the participants and the data they provide. Reason and Rowan (2004) have argued that the core element of a qualitative research approach is to connect meanings to the experiences of respondents and their lives. According to Clissett (2008) qualitative research involves a variety of research methods that can be used to explore human experience, perceptions, motivations and behaviours. Qualitative research is characterised by collection and analysis of words in the form of speech or writing.

CHAPTER 4 4.1 INTRODUCTION In this chapter will be discusses in great length about the research methods that had been used in order to obtained both primary and secondary data in this study and explain in detail about approach undertaken as the research methodology to complete this enquiry. In decree to obtain good result and run across the objectives as planned, the right and suitable methodology needs to be used. Methodology is a method to determine the approach applied to direct the study or research.

Mixed methods involve the collection and integration of both qualitative and quantitative data in a study. Variation in data collection leads to much greater validity. The use of mixed methods answers questions from a number of different perspectives and ensures that there are no gaps in the data collected. It also ensures that pre existing assumptions of the researcher are less likely. Mixed methods approach can also be useful when one methodology does not provide the information that is required (Bulsara, n.d).