Rhetorical Analysis: “Why McDonald’s Fries Taste So Good” When it comes to writing, the hardest part is getting the audience interested in what you have to say. Four techniques writers use to attract readers are the use of ethos, logos, pathos and Kairos in their text. Ethos is a method used to gain trust in the author. Logos uses facts and statistics to add credibility to the author. Pathos is used in stories or experiences to connect the readers emotionally to the text. Kairos is used to determine when is the right time to release your piece of literature. Eric Schlosser, author of “Why McDonald’s Fries Taste So Good”, properly uses these four techniques to persuade his friendly audience to keep on reading. Schlosser, an investigative journalist, already has built ethos for his readers before writing this piece. Schlosser investigates and works hard to get primary information and personal experience to share with those interested, in this case, the fast food industry. Schlosser first begins his article with a quote from Ray Kroc that states,” The French Fry was…almost sacrosanct for me,” (1051) his choice to include this in his introduction was close to brilliant. He is writing to a friendly American audience who very likely has had a French fry or two in their lifetime. However, when he …show more content…
When the audience reads about this they begin to wonder if that statistic specifically refers to them and if there is a problem with eating that amount per year. Eric further informs his audience that the reason McDonalds fries taste so good is from the natural and artificial flavorings added to fries, and most of the processed food in America. He also includes how much revenue the American flavor industries make a year and how many new products they introduce and points out the companies and movements that petitioned for clearer labeling on food products that contain these
Authors aiming to persuade or convince in their argumentative writings, more often than not, make their argument across by incorporating the different modes of persuasion together; pathos, ethos, and logos. They, however, are not forced to use all three methods in hope of making their point. For example, Skip Hollandsworth, author of Toddlers in Tiaras, expresses his argument that beauty pageants have a negative impact on the participants starting off from an early age, carried all the way up to their teenage years. He mainly argues this by using the logos method. As a reader, one can find statistics and facts pretty much in every piece of his writing that pertain back to the subject.
A Rhetorical Analysis of “Don’t Blame the Eater” by David Zinczenko Sara, a single mother of two kids, is driving home from a grueling day of work. She’s worked overtime all week and has some tightness in her back. Upon looking at the clock on the dashboard of her 1996 Volkswagen, she realizes that it is way too late to go home and cook a nice dinner for her two children. She turns into the nearest McDonalds, orders some chicken nuggets, and brings dinner home. Can you blame a mother who just wanted her kids to eat?
An effective rhetoric has the ability to persuade an audience using the three appeals: pathos, ethos, and logos. Using pathos, a writer is able to appear to its intended audience emotions. Whereas logos appeals to the logic side of a person. Ethos is the writer credibility. Using the Conscious Rhetorician by D. Bruce Lockerbie and Coming to Terms: Rhetoric by Brenda Lamb, this research will show how Remember the Titans and Glory Road uses effective Rhetoric to get the desire
Novelist, Eric Schlosser, in his novel, “Fast Food Nation”, expresses how fast food has spread. Schlosser’s purpose is to make us see how addicted we are to fast food. He adopts a shocking tone through the use of diction, Logos, and diction in order to get people to make better choices. For starters, one of the strategies that Schlosser used in this text is diction. Diction can be defined as style of speaking or writing determined by the choice of words by a speaker /writer.
“I 've eaten this food all my life not knowing what was in it and how powerful the food industry was." (Kenner, Food Inc.) “The industry doesn 't want you to know what you 're eating because if you did, then you might not want to eat it" (Kenner, Food Inc.) Ethos components in the film strengthen the documentary claim about the food
Eating too much chocolate can cause acne. At least that’s what many people believe. Then why do advertisers keep advertising chocolate? In the Snickers satisfies commercial it opens with a football team having a time out. It displays Robin Williams as the coach and he starts speaking nonsense.
For example, Mr.Gilmer uses Pathos when making Mayella explain what happened on the supposed day Tom abused and took advantage of her, the reasoning is that in the book it says “Mayella stared at him and burst into tears. She cover her mouth with her hands and sobbed. ”lee241 When this scene happened Mr.Gilmer was questioning Mayella. This showed a negative holistically in the argument; Pathos was strengthened because of the reason it appealed the audience emotion making them feel bad for her, this helped the argument because the audience felt emotion when Mayella was crying this might cause an unbiased audience to feel and think that Tom could possibly be guilty. Also, Mr.Gilmer used Ethos appealing to the audiences good morals for this reason
There are many writers that affect our emotions or that make us think that his or her statements are reasonable, whether they are authors of books, or script writers for a movie or a play. In Morgan Spurlock’s film, Supersize Me, he uses three common rhetorical strategies: ethos, pathos, and logos. He uses all three effectively, however pathos has the greatest effect out of all three rhetorical strategies. Spurlock uses ethos, or ethical appeal, in his film.
Aristotle identified the three critical elements in good communication. The three rhetorical strategies are ethos, pathos, and logos. Ethos is your credibility. The reason people should belief what you say. Pathos is making an emotional connection.
The use of ethos, pathos, and logos in any type of writing or speaking can create a commanding and arresting effect on the reader/listener.
Throughout her essay, Pollitt discredits several difference feminists by stating the flaws in their claims. The claims difference feminist make are such as the idea that all women are nurturers. To enhance her argument, Pollitt uses three rhetorical strategies: pathos, logos, and ethos. Pathos is the emotional appeal that writers use to persuade a reader. Pathos shows the emotion of the author which transfer
Zinczenko strategically uses emotional pathos through his example of obesity in children. Children are innocent in tone, therefore helping him explain that they are innocent in spite of the manipulation of the fast food industry. The author presents the issue of the lack of nutrition information in fast food. He’s not dissing the fast food industry; rather, he is stating the problem at hand that should be taken care of. He sympathizes with the fact that he too was once a kid whose two daily meals were from typical fast food restaurants.
Writers do their job because they want to express their ideas to make an impact on the readers. Sometimes they want to convince their audience through persuasion. They can do it using different rhetorical elements such as logos, ethos, and pathos. These are Greek words that mean logic, character, and emotion consecutively.
“They’re Grrrreat!” A claim that Kellogg’s one and only Tony the Tiger always makes in every Frosted Flakes commercial. But is this claim true? Is Frosted Flakes cereal really that great that Tony has to repeat it to the audience in every commercial. No one seems to care because if a talking tiger says its true then the audience must believe it too.
Rhetoric is a way of speaking in a persuasive way to create an impact on the audience or have them think the same way as the speaker. The three main strategies of rhetoric speech is ethos, pathos, and logos. Ethos meaning the speaker is dwelling upon themselves, pathos meaning the speaker is using imagination to create emotion, and logos meaning facts and logic is used by the speaker to persuade the audience. Socrates used logos in a way that helped him exhibit an effective speech to prove which type of knowledge is worth knowing. In spite of this claim, Socrates was truly only showing the court that he really did not know much more than his name.