Should Schools Use Artists Music In Advertising

This creates a sense of uneasiness with the audiences who have viewed this advertisement. By creating this discomfort, spectators are more likely to not only remember this commercial, but to veer away from these types of

Many advertisements have all different types of purposes, especially ones that

Artists should use their music in advertising because they will be able to make larger sums of money in addition to gaining popularity. A important reason artists should put their music in ads is because they will be able to make more money. According to Carter, data journalist David McCandless says that "a signed solo artist would need about 5,478 iTunes downloads of a song per month versus 4,200,000 YouTube streams per month just to make the U.S. minimum wage." This clearly shows that artists do not make enough money from just streaming music. As people move more toward music streaming, artists will continue to earn less money.

They also place these commercials and advertisement in what they believe is a normal setting for the population. This can at times be harmful to the population as some companies may accidently use racial settings and racist undertones in

Moreover, this quiet melody of song and calm tone of narration play role of making audience watch the whole commercial without annoying themselves. Additionally, the song in this commercial does not include many different instruments or lyrics. This choice works as keeping audience to be more focused on the narration, not on the music. Although there are not many of instruments or lyrics in the music, the audience will not be bored. This is because music changes slightly as the situation changes, too.

Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.

Why are schools cutting music programs? A little girl, just entering 5th grade, really confused about who she is and where she belongs in the world. She sits on the back of the bus with her friends, when one of them pulls out their clarinet, even though it’s against the rules. The little girl then takes the clarinet and begins to attempt to play it, completely surprising her when she can.

Advertisements help pay an artist’s bills which allows them to make more music. Commercials can also help pay for the costs for tours and artists can make an innumerable amount of money. Promotions can bring a more varied audience to a musician and can help bands gain popularity. By having more people listening to an artist’s music, a musician can be given a sense of reassurance to write more songs. Recently people are debating about whether advertisers should be allowed to use a musicians’ music.

CHAPTER III Framework This chapter shows and discusses the theories, the theoretical paradigm, the conceptual framework and the operational definition that will be utilized in this research. The study will be assimilating the following theories: Elaboration likelihood model (Petty & Cacippo, 1986); hierarchy of advertising effects model (Thorson et al., 1992) and; music theory (synthesis). A. Theoretical Framework I. Elaboration Likelihood Model Elaboration likelihood model of persuasion or ELM is a dual process model developed by psychologists Richard Petty and John Cacioppo in the 1970s, defining how a medium or a person’s presentation of the message forms and changes the receiver’s attitude.

Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

This ad has a relaxed, nostalgic tone. One factor contributing to this tone is the selected music. The song chosen is a stripped-down rendition of an already popular song, and the acoustic version feels much calmer compared to a song with a lot of bass, drums, or electronically generated sounds

I think that music artists should not sell their music to advertising companies. I think this because people will think less of that artist for “selling out”. (“source 1”)People now have the ability to stream music instead of buying it, so the people who made the music are actually losing money. On the other hand, some may think that streaming music is good for smaller artists to get bigger in the music business. (“source 1”)Some may also say that streaming music give artists the chance to interact with their fans.

Should artist's sell their music to be in advertising? Statistics have shown "For years, they've allowed corporations to use their music in advertisements for cars, electronics, and jeans, among many other goods". Also, "in 2001, the trio did a 30-second commercial for Dr.Pepper soda". Artist's music should be in advertising because smaller artists get a chance for their music to get heard by a wider audience. Additionally, bands can get a lot of money if they sell their music to be in advertising.

Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

Do you support the use of an artist’s music advertising? Yes, I think artist should advertise their music. The reason I say artist should advertise their music because it will get them a bigger fan base. I support that artist should be able to advertise their music. When you advertise the music it benefits the artist but also the person their fans and supporters.