Starbucks And Tim Hortons Case Study

Tim Hortons and its customers work well together. As the biggest (and most recognized) coffee and doughnut company in the nation, the restaurant chain has developed a distinct brand identity. They are currently developing a social identity that supports and drives that brand on a worldwide level. Tim Hortons prefers a people-first social strategy that represents the company's values over targeting the entire country of Canada as their key audience and using that audience to engage and create relevant content.

While technology is growing popularity among the older population, a large majority of individuals under 18 also engage in social media websites; therefore the company may value targeting these younger individuals as well. With social media advertisements strongly targeting an older population, Tim Horton’s fails to attract a younger crowd via social media. Perhaps appealing to these younger individuals who are on social websites could expand the company and raise the number of consumers. Another recommendation that Tim Horton’s may value involves expanding their foreign market. With Canada being a multicultural nation, Tim Horton’s could provide multicultural food and drink selections for consumers.

The message that Tim Hortons sends is that their food is something both trusting and tastes better than places that have food sitting out for days, then given to you is more improved than traditional “ cafe and bake

I usually will drive to Tim Hortons on the way home following a workout at Fit4Less. Although the company is known as Canadian I was interested to find out that the franchise is much more globalized than most Canadians perceive it as. Tim Hortons is apart of Restaurants Brand International which is a fast food holding company that also owns American fast food branches. Also, the company shares its ownership with a lot of Brazilian investment companies. Moreover, the coffee products that I purchase from Tim Hortons comes from the different south and central American countries rather than a Canadian coffee it is marketed

Hi, my name is Noorullah. Today, I will be talking about Tim Horton. Raise your hand if you’ve been to Tim Hortons… Now put your hands down. Have you ever wondered why it’s there? Well 59 years ago, Miles Gilbert “Tim” Horton decided to change Canada, making it the country with the top 7 fastest-growing restaurant chains!

We would like to give templates and flyers with all the information about Tim Hortons. Moreover, we also prefer to offer free samples to earn the curiosity on them to taste our Tim Hortons food. Lastly, we are going to make a video clip of Tim Hortons advertisement with the help of our Tim Hortons staffs to catch everyone’s attention. Conclusion We really hope that customers

Pivot Assignment My assignment will be based around the company Starbucks. The main objective of this assignment is to become familiar with a specific business model innovation (pivot) that is well known in the public domain and to show clear analysis and presentation of the key factors of success (or failure) but in this case was a success. What does pivot mean in Business?

The emphasis and is Since Tim’s early beginnings, the focus on top quality, “always fresh” product innovation, economic value, exceptional service and community leadership has contributed to its significant growth in Canada and its substantial continued presence not only in the United States of America but across the world. They have a critical specialization in a range of products, but not limited to coffee products, baked stuffs among other home-style diners. During its initial stages of take-off, Tim Horton’s could only provide only offered binary types of assortments being coffee and donuts. Having successfully undergone the growth stage and the precedential entry into business maturity, the restaurant now offers many varieties like muffins, cakes, pies, croissants, cookies, and soups but also offer sandwiches, chicken salad among others as breakfast. Having closely researched on the market needs which continuously dynamic, they have also introduced new yogurt berries and Cirebon rolls hence known for its bagels.

Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.

The strategy that Starbucks uses is broad differentiation where they seek to differentiate their product offerings from rivals’ with attributes that will appeal to a large variety of consumers. The key market characteristic for the strategy of differentiation to work is that buyers’ needs and preferences are very diverse and cannot be satisfied with a standardized product offering. This is an evident characteristic of the market because consumers all have different preferences on the way they like their coffee. Which is the reason why Starbucks offers many different product options like lattes, skinny lattes, coffee, iced drinks, blended drinks, etc. They also offer fruit cups, water, and bakery items to provide even more options for their consumers.

Dunkin' Donuts is the world's largest chain of coffee houses. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories.[10] Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running in the U.S. The company has more than 12,000 restaurants in 45 countries worldwide. Every day Dunkin' Donuts is ready to offer its guests, who stop for coffee and baked goods next items: 1.

Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.

Ethical issue in Starbucks Starbucks, an American coffeehouse chain based in Seattle, Washington, is the world largest coffee retailer chain in the world having more than 21,000 stores in 65 countries (Starbucks website, n.d.). In United States, Starbucks owned 12,973 stores (Starbucks Company Statistics, 2014), which is more than 73% of the market shares of the United States coffeehouse industry. Hence, Starbucks possesses monopoly power in the specialty coffee market. Enjoying monopoly position, Starbucks plan to completely dominate the market by eliminating competition. Starbucks engages in a range of anti-competitive activities.

They are focused on their suppliers such as coffee beans farmers and customers. Starbucks through the fair transition to keeping coffee beans market position and provide high-quality coffee as well as a comfortable place to customers enjoy Starbucks’ coffee and food. Also, Starbucks has involved a lot of community activities, so they are created a long-term relationship with the community. Moreover, Starbucks also focus on environment development. Such as cycling activities and water Conservation.

STARBUCKS SINGAPORE 1.0 INTRODUCTION Originated in United States (US), Starbucks selected Singapore as the third international market to expand its business in 1996. It offers all-embracing products of coffee, handcrafted beverages, light food, merchandise and consumer products as well as an exclusive Starbucks experience to the customers. Starbucks Singapore prides itself on the 100th store expansion in 2014 (Priscilla, 2014). The company is staying ahead in the Singapore coffee chain industry, yet it is facing numerous emerging challenges in the global competitive environment.