Nike
Starvation, Abuse & The Effects of Them!
Nike, known for its shoes and its swoosh, has now lined up with another sports legend for $305 million. The company Nike had currently bought the company Converse, a century-old footwear company and maker of the celebrated Chuck Taylor All Star shoe, but it is also well known that those companies (Nike specifically) abuses and pay their employees with very low amounts of money. In that specific company it has been said that most “Nike workers have currently been 'kicked, slapped and verbally abused at their factories making Converse and Nike apparel” (Nike faces new worker abuse claims in Indonesia. (2011, September 12). Indonisia being one of the preeminent countries in Southeast Asia, is where most of the Nike workers get paid a pittance. Their working conditions in the Indonesian Nike factory are very atrocious, to the point where the workers who work there can easily get ill. The employees at the Indonesian Nike
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The “Cost of living in Indonesia is 45.21% lower than in United States (aggregate data for all cities, rent is not taken into account). Rent in Indonesia is 77.89% lower than in United States (average data for all cities)” Cost of living in Indonesia. (2018, January 1). The cost of living in Indonesia may be lower than the United States, but that does not mean that people don’t have financial troubles. It is a very disconsolate feeling to see the employees that work for Nike industries face sever financial consequences. For the children who work to help out their family should not have to work in general. Minors at the age range of 4 to 17 are working in Nike workshops to help their parents and other siblings if they have any. This is how they live their childhood and parents can barley make a good enough wage to provide for their family by working at Nike
Harassment and abuse are considered breaches of human rights and occur in all countries. According to Encyclopedia of Psychology, sexual abuse is unwanted sexual activity with perpetrators using force, making threats or taking advantage of victims who are not able to give consent. Most of victims and perpetrators know each other. In sport, women athletes are more frequent victims of harassment and abuse than men athletes. Many women athletes drop out of sport rather than continue being subjected to the constant harassment and abuse.
More and more often you hear about young kids quitting sports due to being burned out. Julianna W. Miner reports, “According to a poll from the National Alliance for Youth Sports, around 70 percent of kids in the United States stop playing organized sports by the age of 13 because ’it’s just not fun anymore’”(Washington Post). This can be caused by the fact that parents are playing select ball at early ages such as 7 or 8 years old. Playing competitively in any sport at such can early age can take a huge emotional toll on kids. At such an early age, kids should play these sports for fun and entertainment, not competition.
David Montero explains that in Sialkot, Pakistan there is a business, Saga Sports, that creates the Nike soccer balls by hand, the problem Nike has with the company is that they employ children to work in unjust conditions. “In November, Nike severed its contract with Saga Sports, its chief supplier, saying Saga's poor management exposes Nike to the threat of child labor and other labor violations,” (Montero). The chief executive of Nike is trying to reduce the amount of children that produce their goods in unfair conditions. The executive wants consumers to know that they are buying products that were manufactured the proper way of not having children make these items in appalling conditions that could threaten their health. The evidence suggest that working conditions is another reason that the United States consumers should not buy products that are made by
Whenever I say nike, most people would think of the shoe nike. But did you know that Nike was A Goddess? Yes nike is a goddess!!!! She is the goddess of speed strength, and victory. Many Greeks prayed to nike for strength and victory.
Nike was rated to be one of the leading companies that practice child labor and sweatshops. Sweatshops is a workshop that employee works and are being paid with a very low wages for a long hours even under a very poor working environment. Nike has this workshop all over the world and report shows that Nike employees in Vietnam, Indonesia, Korean and some other Countries not mentioned earned below 25 cents per hour. Supervisors hit the workers and use abusive words, sometimes workers cannot use the bathroom or drink water without taking permission from the supervisor. It is widely found for workers to faint.
Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.
The average cost of an apartment in Anchorage for one person is around $1007.14. Unfortunately, even if someone can get a full time minimum wage job in Anchorage, they will be receiving only 1400 per month. That means that for a minimum wage worker lucky enough to work 40 hours a week they will have to be paying around 70% of their income for housing. While it may be possible to live on %30 of your income especially if you also benefit from food stamps and other public assistance, it is not allowed. Income barriers are put on housing by landlords to provide them with a cushion of protection against people who they think might not pay their rent.
In the documentary, the workers for Nike lived in poor living conditions and they could not afford a lot. The money that they earned couldn’t not even last for day. So, it was very difficult to live off of that salary. Jim Keady and his friend played a huge role in this Swoosh documentary.
Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.
First, due to lack of services and infrastructure, become common causes of poverty affect the decline of Australia trade because the difficulties in distribution and barriers to entry. Secondly, lack of financial regulation as cause of ineffective governance create lack of confidence in Indonesia as a place to invest in. The last is unskilled Indonesian workforce makes hard for Australia business to work in Indonesia, employed Indonesian workforce and doing skills transfers. According to DFAT, those things mentioned happened due to the high index of barriers in Indonesia for Australia business and investment, which are business service at the rate of 1 per cent, 0,6 per cent for Infrastructure, 0,5 for Finance regulation, 0,7 per cent for education, and 0,8 per cent for the barrier on
Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.
Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .
Nike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,
This is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups
Price Strengths 1. Low Cost Manufacturing Nike has a company who use the low cost manufacturing for production footwear. All of the Nike’s footwear virtually is manufactured outside of the United States by independent contract manufacturers such as Vietnam, China and Indonesia. Nike was operate multiple factories around the worlds. In 2014, Vietnam, China, and Indonesia manufactured roughly about 43%, 28%, and 25% of total Nike branded footwear and it has also operations in other country such as Argentina, Brazil, India, and Mexico.