Stereotypes In Fashion Commercials

Hi Adrian, I am completely convinced and thinking on the same way like you too. Often advertisers are targeting on the consumers ' mentality and emotions because human have the tendency to follow trends. Besides, we love to see if there is any famous celebrity or expert is using the product too because we believe if the rich or influential people is using it, it must be somewhat effective. For example of Kim Kardashian 's effect, most of the women are willing to try on "Quick Slim"; they just want to be like her; good body shape. So persona is definitely play a big part in rhetoric that chosen by

With the exciting music, good looks/amiability of the cast, and the vivid footage, commercials appeal to the viewer, often times more than the actual shows (Postman 87). Commercial times average about 15-20 seconds and the times rarely go above 30-60 seconds (Postman 130). Quick images and short messages stimulate the mind and people begin to accept what they are seeing as the right (and best) choice (Postman 131). Commercials are about appealing to the audience, not advertising the product (Postman 128). Showing images of cute kittens, motivated runners, and yummy food excite the viewer, causing them to believe ideas (mythical or realistic) and force people to buy without thinking.

Introduction Advertising is a billion dollar industry in the United States of America and companies put a great deal of effort into creating their ads. It is therefore logical to assume that the finished advertisement portrays exactly what the advertiser intends to portray. This indicates that the stereotypes that portray various ethnic and minority groups are not accidental. Advertisers not only use spoken and written language to portray various stereotypical roles, but they also use semiotics to communicate and convey meaning within their advertisements. They manipulate images and settings to evoke specific interpretations from consumers that causes them to connect meaning to their products and attach feelings and sentiment to their brands.

They say things like ” It’s magically delicious” and “ It’s great”. Commercials are meant to get people’s attention and get them to buy their product. Parents are the ones to tell their children to hold back on the sweets and eat something healthy with every unhealthy meal or to do 10 push-ups for every 100 calories eaten. Things that will sort of force them to stay healthy. There is always a way to eat unhealthy foods and still stay healthy.

The advertisements I found were from an online magazine. The magazine ads use stereotypical representation when it comes to the person exposed in the pages of the magazine. The idea of depicting a handsome men or women in the cover or pages of a magazines seems to help the business industry to expand. For example, in the magazine ad of the women posing along side with the fragrance for women, J’adore Dior, has a more complex meaning that extends beyond the obvious or familiar.

Some of the things in commercials could be useful and fun; for example, a birdhouse that sticks to your window in which you can see inside of. Although it may not be the most practical thing, it is a good experience for children to watch how birds live and build nests. Although a few commercial products could have benefits, many are useless items that will never be used. People that have trouble budgeting and controlling themselves would be more and more influenced to buy these useless items, and end up spending lots of money on products that they don’t even really want. This same philosophy goes for other forms of entertainment as well, such as buying many new CD’s and DVD’s.

Sometimes this leads to an unrealistic representation of the product, or even lies about is performance. These types of ads make it hard for consumers. A person interested in buying a product may not be able to trust any ads they see about the product. But the person endorsing the product can make a difference. If I saw an ad with an expert fisherman saying that one lure was better than any other then I would be mostly convinced that the lure is good, however if it were a football player of an actor that came out and said that the same thing about the lure, then it would not have the same impact on my opinion of the

Influential Advertising: Dove and Its Use of Rhetorical Elements in Commercials and Social Media" by Paulina Alvarez gives a deep dive into Dove’s “Campaign for Real Beauty” advertisement success and how it was accomplished using rhetorical elements. Women’s beauty is subjective and always has been. But society has been known to put what norms should be for women's beauty. Dove knew this a put a campaign out called “Campaign for Real Beauty” in 2003 which was highly acclaimed and taken as one of the most influential advertisements of this century. The purpose of that campaign was to put a question on women’s beauty showing a picture of a women with “non-ideal” beauty standards and having the customer pick wheatear the person was “fat or

The media subliminally convinces us through ads, lyrics and commercials by appealing too our senses and emotions. Looking at an ad or viewing a commercial or music video we don’t stop to think of the hidden implications. When viewing an image, still or moving, we comment on who the actor is and their attire and listen to lyrics for pure enjoyment. The marketing team responsible for ads, lyrics and commercials deliberately use specific colors, celebrities, poses/postures and products to manipulate the target audience into thinking what we see and hear are what we need. Every aspect of images, still or moving, that comes into our view on a daily basis has been thought out thoroughly by the marketing team, they take into consideration every frame

We all hate commercials. They are annoying and seem irrelevant to us. They interrupt us while were watching our favorite shows and there 's no way around not watching them. What many people don’t notice is the purpose of commercials. Usually the storyline of a commercial is not very related to the product being sold.

Firstly, it is quite normal to see the model in the ads wear little clothes or put focus on the leg and breast to draw attention .According to Printed slimming advertisements in Hong Kong paper (2015),it indicated that these marketing strategies are treating women as sex objects which belittle the status of women since some ads portray women has to be slim to please men, for example describe fat women won’t get a boyfriend, but the slim do ,which has advance the idea that women is just a subordinate to man, and this will also affect the public perception of women. Therefore, slimming ads should be prohibited to protect women’s gender equality

Yet, in the realm of advertisement, there seems to be a fundamental difference in the way men and women are portrayed. The women are portrayed as a sexual object, fragile, and exotic whereas men are portrayed as dominant, powerful, physique, tough, independent, and aggressive. The advertisement today 's plays very important to influence the customer decision, and through various research evidence that gender, sexuality, and advertising are

According to Social Psych Online, “Women are more likely to be sexualized than men; they are more likely to wear seductive clothing, they are often more attractive than the men in the advertisement”, this also applies to 90210. The men in the show wear mainly casual clothes and don’t pay much attention to their looks. Stereotypically men don’t care about what they wear and how they

For example In Old Spice’s commercial “The Man Your Man Could Smell Like” they create an image that men who use their body wash are manly, rich, and attractive, which I think most men would like to be represented as. Another example is in the Lux body wash commercial they create an image making it seem like every women using their body wash are happy, sexy, and stylish. To achieve these thoughts created by the audience advertisers use many different techniques

You can make half a million dollars a year, but there are a few rules to follow. First off, you can’t weigh more than 120 pounds, and you can only have one percent body fat. Your cheekbones would need to cave into your face making you look as if you haven’t eaten in days or even weeks. You must have a porcelain face, no flaws or pimples. Basically, you have to look like a Barbie doll.