Marion Nestle deftly writes how supermarkets use various strategies and techniques in order to gain maximum profit as well as sustaining customer interest at the same time in her article, “The Supermarket: Prime Real Estate.” This issue is compelling yet perhaps obscure within many people’s lives as they often naturally regard supermarkets as locations to buy food and necessities. Nestle is conspicuously trying to change that simplistic perspective as she claims supermarkets are in fact the ones in control and that the shoppers are victims of buying “too much”, adding to one of America’s widespread health problems, obesity. Through relevant data, outlines of marketing strategies, and effective explanation, Nestle presents a matter that readers …show more content…
All of the necessities or high profit products are deliberately placed in the back so shoppers would have to traverse through the rest of the goods, which is how supermarkets employ maximum advertising without people really having to think about it. After listing the fundamental principles that supermarkets are based on, Nestle concluded that the most important one of all is the products that sell best. Supermarkets reserve prime spaces that warrant popular products and therefore, she makes the analogy with the real estate market as both cases include competing for treasured spots in order to maximize earnings. Nestle then proceeded to the next topic in which she conferred in a scandalous fashion where food companies “bribe” supermarkets for placing their products on shelf space via slotting fees. The higher traffic a shelf space stirs up, the higher the rate is and as a result, supermarkets has another influx of revenue to receive. The stores actually control both supply and demand in this unique hypothetical …show more content…
She did admits that food retailers argue it is ultimately up to consumers’ decision if they want to buy more than they should, but then offered a counterargument in which supermarkets are persuading shoppers to purchase more commodities, not less. Here, she could have admitted that one can’t fault the supermarkets’ intent to maximize revenue as all companies strive to do the same or they wouldn’t survive. She could also acknowledge the fact that without advertising or the power of persuasion, the demand from consumers wouldn’t be as high and thus, the supply and demand curve will point downward in terms of economic success. Nestle however does acknowledge a possible solution involving a shopping list. Although it could help one’s eagerness to not buy excessively, she stated “research says that about 70 percent of shoppers bring lists into supermarkets, but only about 10 percent adhere to them.” At last, the article does perhaps suggests that supermarkets are to blame for obesity, but why not allude to fast food restaurants or labor-saving technology that are in today’s society now? If she says this, it wouldn’t lead the readers to believe that supermarkets are the main cause of such a
In the article "Don’t blame the eater" written by Zinczenko, he argues that fast food is the main reason why so many teenagers are suffering from obesity in United States. He explains that many companies will use advertisements to deceive customers. For example, a company’s website offers a chicken salad with less than four hundred calories per serving; however, they don’t label everything that the salad has In the first label. They will use separate labels in the products that the salad has on it, so the costumer gets confused and thinks that he is actually eating a four hundred calories salad that is "healthy". However, he is actually eating a seven or more hundred calories meal.
Fat Land Book Review Every new year brings with it a host of new pressing issues and challenges that our nation must confront and overcome, and though economic and global concerns certainly deserve a large part of our attention, as a nation we have almost entirely forgotten or ignored many problems that have been plaguing us for decades. Chiefly among these concerns is the ever growing obesity epidemic, which has seen a dramatic increase over the past several decades and looks to be continuing its trend into our near future. In his book, Fat Land: How Americans Became the Fattest People in the World, Greg Critser delves into many of the significant causes behind this staggering increase in girth our nation has been experiencing, and offers
When buying food, when do you second guess purchasing it because you don’t know where it came from, how much it costed to be manufactured, or if it has been dyed or chemically treated? Consumers of food are quite oblivious to what is done to the food they purchase and eat. In Harvey Blatt’s, America's Food:What You Don't Know About What You Eat, he states, “We don't think much about how food gets to our tables, or what had to happen to fill our supermarket's produce section with perfectly round red tomatoes and its meat counter with slabs of beautifully marbled steak” (Blatt). He also goes to say, “We don't realize that the meat in one fast-food hamburger may come from a thousand different cattle raised in five different countries. In fact,
In David Freedman’s essay How Junk food Can End Obesity, Freedman makes the claim to policy arguing that instead of demonizing processed foods, Americans should instead support the idea and production of healthier processed and junk foods. He calls on the public to recognize that while many products on the market these days are labeled as “wholesome” and “healthy”, consumers should learn to become aware of the fat and calorie content in these products because many times they have the same- if not more- fat and calorie contents as that of a typical Big Mac or Whopper. In his essay, Freedman primarily places blame on the media and the wholesome food movement for the condemnation of the fast and processed food industries saying, “An enormous amount of media space has been dedicated to promoting the notion that all processed food, and only processed food, us making us sickly and overweight” (Freedman), he further expresses that this portrayal of the
Saletan gives more than enough information on how, when, and what is happening worldwide about obesity. Although he does not give a solution, he still made an eye opening experience while reading this essay. Obesity is now happening worldwide. Yes I said it, worldwide according to Saletan. “Egyptian, Mexican, and South African women are as fat as American”, he claims in the second paragraph.
In the article “It’s Portion Distortion That Makes America Fat,” by Shannon Brownlee explains how fast food companies persuade you to eat. In fast food places, they use fast food marketing strategies to induce an amount of people to eat more. Another strategy was called “smart research”. This strategy targeted “heavy users” and people who to go restaurants on a daily basis. Brownlee said that cheap products would influence us to buy more of them.
According to Pollan, the focus of society on the nutrients in food has not helped the obesity epidemic in the Western world. According to Pollan, “The industrial food supply was promptly reformulated
Zinczenko’s Rhetorical Precis In his essay “Don’t Blame the Eater,” David Zinczenko sympathizes for port fast-food patron, like himself ages ago, he agrees that food industry should take some responsibility for obesity. He supports his claim by warning consumers about the dangers of fast food,as it play a factor in obesity. Within his argument, he questions other counter arguments and uses his narrative tone to show consumers that the food industry is necessarily at fault. Zincenko believes the prevalence of fast food and the lack of healthier food alternatives is causing obesity in America.
In both David Zinczenko’s “Don’t Blame The Eater” and “ Radley Balko’s “What You Eat is Your Business”, the argument of obesity in America is present and clear from opposing viewpoints. Both articles were written in the early 2000’s, when the popular political topic of the time was obesity and how it would be dealt by our nation in the future. While Zinczenko argues that unhealthy junk food is an unavoidable cultural factor, Balko presents the thought that the government should have no say in it’s citizens diet or eating habits. Zinczenko’s article was written with the rhetorical stratedgy of pathos in mind.
In the article "Don 't Blame the Eater," by David Zinczenko demonstrates the argument of blame towards Fast-food restaurants due to teenage obesity in the country. As Zinczenko 's essay progressed, he included his personal experience to be used as a credible source. Along with his experience he includes imaginary and sets a particular tone to achieve an effect to persuade his audience. In disagreement to his standing point, he ignores all perspectives to create a one choice response. Zinczenko had a good method to capture the audience 's attention.
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Running head: pantry inc. case analysis 1 pantry inc. case analysis 20 Pantry Inc. Case Analysis Sekia Grimes GEB5787 Table of Contents Introduction 3 Industry Analysis 4 General Environment 4 Sociocultural………………………………………………………………………………4 Political/Legal…………………………………………………………………………… .4 Economic…………………………………………………………………………………5 Porter’s Five Forces ……………………………………………………………………………... 5 Rivalry……………………………………………………………………………………5 Threat of New Entrants…………………………………………………………………..
The Consumption of the Kardashians Carling Hunt 500561747 Professor Jamin Pelkey TA: Michael ACS100-101 28 November 2015 The 20th century was an era of great transformation. It was the birth of department stores, automobiles and consumption durables. Advertising became a popular and effective means of promoting goods to the consumer through billboards, television, and print media. In turn, this revolutionized a modest, minimalistic way of life into a new culture of a consumeristic society (Mooers “Constructing the Consumer”). It was this revelation that sparked the gluttonous need for the ever new.
In this era of globalization, the supermarket industry is one of the common investment sectors. It is also forming retail common categories of food products such as fresh and meats, poultry and seafood, fresh fruits and vegetables, canned and frozen foods as well as various dairy products. Investment in this industry can be profitable if succeed but bear in mind that risk still exists if monitoring process is not carried out. Therefore, Professor Michael E. Porter from Harvard Business School has introduced a tool for purposes of analysis potential industry which is the most profitable and potential. Porter stated that five forces are deciding an industry either beneficial at future or it will become a case study and commerce practice (Porter, M.E., 2008).
INTRODUCTION Marketing and advertising support the economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to reach out to children, thereby creating a growing media space just for children and