1.1 Company background
1.1 Introduction and financials to the company
Gatorade is one of the main brands of PepsiCo, the third largest company in the world with net revenue of 62.8 billion in 2016 and a long term record of profitability, stability and growth (Statista, 2017).
PepsiCo’s mission is to be the principal consumer product company in the food and beverage industry whilst providing financial remunerations and development opportunities to its employees, partners and communities (Pepsico, 2017).
The company has had an above-average dividend yield over the past five years of 2.73%. The lowest was 2.44% on 2nd December 2014 whilst the maximum was 3.13% on 28th December 2012. Moreover its revenues-per-share have grown at 9.7% a year
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Moreover for future growth, Gatorade’s strategy is to become more digital as 75% of athletes are resorting to the internet to learn about their sport (Beuley, 2017). Target Market: Individuals aged between 13 -40
Market Share: 28.8% (Bailey, 2015)
Company objectives: Powerade has been improving its portfolio to reach different market segments which were not being reached. A Zero calorie beverage has been introduced into the market for consumers who are looking for an energy boost without consuming excess sugars. Powerade aims to deliver new products through innovation and new process technology (Merrett, 2017). Target Market: Athletes and anyone who has an active lifestyle
Market Share: 2% (Latif, 2016)
Company objectives: Marketing strategy is focused on the natural elements that make up the product to emphasis the different from other brands which are based on artificial compounds.
BodyArmor is growing and in 2016 (after just 5 years) sales went up by 190%. Bodyarmor aims to become the number one sports drink by 2025 (Barrabi, 2016; Golden,
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Gatorade can be bought from various shops including supermarkets and also online. A value-based pricing strategy is used. It is the perception of value that is given importance rather than cost for the manufacture of the product.
Pricing is set on the high side (yet still 20% lower than that of Gatorade) as it is mostly consumed by established athletes and sport teams and the consumers are willing to pay for the benefits that it offers.
Powerade can be bought from various shops including supermarkets and also online from various different websites. Bodyarmour uses market penetration and in the last two years, there was price reduction and discounts have also been introduced for customers who buy more than one bottle.
The brand is not found in large supermarket and grocery stores to avoid being placed next to Gatorade and Powerade which would be heavily discounted. Instead, it can be found in small convenience stores and in colleges and high schools (Klineman, 2014).
The sports drink can also be bought online from the company 's official
Gatorade does not outwardly address racism or inequality but rather puts black and white athletes on the same level in their
This would allow an athlete to play longer. Since an athlete has a sports talent, this would allow an athlete to realize their potential more. The advertisers want the reader to think that Gatorade can help you reach your full
Also Coca-Cola makes many drinks while Gatorade set it’s heart and sole on one thing making only Gatorade for athletes. Also Powerade is made of High Fructose corn syrup while Gatorade is made of sucrose, and high fructose corn syrup is known for causing many health problems making Powerade worse for you. It shows it right here, “The type of sugar in each drink differs, however... Gatorade contains sucrose, also known as table sugar, and dextrose... while Powerade’s sugar content comes from high-fructose corn syrup...high-fructose corn syrup is associated with health risks such as increased abdominal fat”(Derek). As you can see Powerade may be more unhealthy to you than Gatorade because of the the different types of sugar used.
He created Gatorade at the university of Florida. It's located in Gainesville, FL. According to www.nerdfitness.com, “Gatorade has electrolytes: your body soaks up these electrolytes quicker because your electrolytes are depleted from exercise, and they soak up the water right along with it. Regular water works just fine too, it just doesn't get absorbed as quickly. Gatorade has a good amount of sodium and glucose “.
Corporate scholarships often only provide only one option or brand for the school and students. For example, it gatorade was to sponsor a high school sports team, they would only provide gatorade products. They would not supply nuun or hammer product. They may also require that the sports team only use that drink. In this situation, though the supplying of a sports drink is helpful, the sports drink that is supplied may not be the healthiest or the one the students prefer.
ESSENTIALS OF MARKETING ASSIGMENT 1 AT&T’s MARKETING STRATEGY SUBMITTED TO: Prof. Sujata Joshi Faculty (Marketing) FROM: GARGI MODI (14020541147) NAVDEEP SINGH (14020541148) JASPREET SINGH (14020541149) ABHINAV NIRWAN (14020541150) INTRODUCTION AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services. AT&T is the third-largest company in Texas (the largest non-oil company, behind only ExxonMobil and ConocoPhillips, and also the largest Dallas Company). As of May 2014, AT&T is the 23rd-largest
In the muscle training word, hundreds of different brands sell creatine. Athletes often question which company sells the best, most effective product. But creatine phosphate is creatine phosphate and no matter what container or label an athlete purchases it in, the supplement still works the same. Sometimes companies experiment with the consumption method and combine it with other protein powders. Caution must occur in making sure the correct amount of creatine is consumed.
Weaknesses: First, Jamba Juice’s initial surge in store openings, coupled with mismanaged growth patterns, placed a strain on the company’s cash reserves. Second, a further lack of financial discipline within the company allowed for huge increases in operating expenses. Third, although Jamba Juice initially gained popularity due to innovative products, their product offerings quickly became outdated and unexciting. Fourth, the seasonality of cold drinks created stagnant revenue during Fall and Winter months. Fifth, Jamba Juice initially relied on word-of-mouth advertising, but failed to create a viable marketing strategy as they expanded nationwide.
And achieve as a result, the growth for its brand, market share, and sales
ECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
The fact that power athletes require say energy does not mean they should consume all the carbohydrate in the world. This is because prolonged consumption of simple sugar leads to increased insulin production by the pancreas as the body tries to rid itself of the excess sugar. This leads to a reduced secretion of glucagon which is vital in the releasing excess body fat. This makes the athlete to gain more weight and might impinge into the athlete’s objective of keeping fit and maintaining body functions. Also, power athletes who are in need of quick busts of energy should preferably avoid complex sugars because of the enormous amounts of time it takes to convert to forms usable by the body.
4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.
Patron Tequila This is one of the brands that Patron Spirits Company produces under the brand name Patron Tequila. Executive summary The founders of this product, John Paul DeJoria and Martin Crowley, got into this business by what might be said to be a risk it ventures. Martin was visiting Mexico and DeJoria asked him to come with some tequila and Martin was able to purchase some tequila and also get a hand blown bottle ("Patron Tequila Founder - John Paul DeJoria - Fundable", 2018). The company has made a name for themselves and their product stands out as one of the most reputable tequila brands in the country.
PORTER’S ANALYSIS New Entrants: In general, there are few barriers to entry in the smoothie industry, which would make this force very strong. • Economies of Scale: There are no considerable decreases in average costs as output increases. Smoothies are generally high margin products, which means that new companies could be profitable without having to sell too many products. • Capital Requirements: In the smoothie industry, there are few fixed assets that would need to be purchased in order to operate.
Gummy bears are soft, easy to chew, mushy, and squishy. It varies in taste depending on the brand of gummy bears you buy because some brands of gummy bears can be stale and tasteless even if it's sweet. Some gummy bears are sour, that's if the consumer buys sour gummy bears. Gummy bear flavors by color; Green is Strawberry (except the Trolli brand their green gummy bears are lime),Clear is Pineapple Orang is Citrus Yellow is Lemon. Gummy bears ingredients are the same.