The Roles Of Sexualization In Advertising

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Notions such as “sex sells” are not necessary true, for the observers recognize the damaging images in which women are portrayed. Advertisements that depict possessive and violent men toward women are should not be selling. For example, “no”does not mean “convince me”, when taken otherwise may lead to sexual abuse.  Despite that both genders can be objectified, it is women who are more at risk due to the already established idea that women are more vulnerable.

The reason we choose this advertisement was due to the advertiser had brought out the issue of objectification. In the advertisement, there is a lot of scene showing woman body part, such as half naked when she bathes, her boobs and so on. The way that showing woman body part linked to sex. A woman in the advertisement was treat as a sex object to seduce the

Young men from lower socioeconomic status fall victim to hyper-masculinity in magazine advertisements to achieve the ideal image of a man. Magazines advertisements use male models that have exaggerated ideas of masculinity known as Hyper-masculinity. They are often depicted as violent, tough, emotionless, enjoying danger and insensitive towards woman. Because young men, especially those from the lower class with little power, aspire to fit into society’s normality of a man, they are more susceptible to not only purchasing products advertised by using hyper-masculine but behaving the part as well. This can be especially dangerous when it promotes a more violent society.

Men are becoming more sexualized and being photoshopped in ads. In the article “Hunkvertising: The Objectification of Men in Advertising” by David Gianatasio, he talks about the how advertisements are sexualizing men and using sex to sell is nothing new to world. “The objectification of men in advertising (as with women) is not new…. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads” (Gianatasio). Gianatasio is giving an example of how men's ads turning into a sexualized object.

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Women are portrayed in several different ways in ads. There are lots of sexist ads around and most of which are about women. Sexism is defined as the attitudes based on traditional stereotypes of gender roles. In a society that men and women are competing for the same business position or looking at the big picture all genders having the same rights why are women used as sexual objects? In the “equal society both men and women live in”, the women are portrayed differently through media.

Advertising draws a certain type of customer. If the advertising is based on the attention of a certain population, then we are back to what people think. In the past, modesty and respect were characteristics of people. No one would be caught even looking at the things advertised today. Over the past 50 years, our country has gone from The Brady Bunch to the Kardashian’s.

Its everywhere. Sex sells. Since the beginning of man, there is this subconscious fascination with sexual fantasies that has led people to profit through advertisement. The question is, how can you take responsibility and limit the effect that these advertisements have? Another question we all need to ask ourselves is, what does it mean to be male or female?

More and more in advertising today is focused on sex. From advertisements for video games to clothing, companies use risqué or sexy advertisements to sell products. Clearly because these kinds of ads continue to be created they must be helping company's marketing efforts. Some people think that these ads negatively portray women. Jean Kilbourne is the author of the article, “Two Ways Women Can Get Hurt.”

GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

In today 's day and age, the rise in sexual connotations and auras in advertising are at a level never experienced before. The massive competition that troubles the ever so increasing number of marketing sellers has led to some very engaging marketing approaches. The most controversial and thought-provoking of these has to be sexual connotations. These auras ' focus not just on erotica, but on sexuality and gender undertone as well. They are becoming a sort of norm where one is not be startled to see such delicate and almost personal references being used on a majority of today 's billboards.

For example In Old Spice’s commercial “The Man Your Man Could Smell Like” they create an image that men who use their body wash are manly, rich, and attractive, which I think most men would like to be represented as. Another example is in the Lux body wash commercial they create an image making it seem like every women using their body wash are happy, sexy, and stylish. To achieve these thoughts created by the audience advertisers use many different techniques

e first instance of the deliberate use of sex to sell a product was by the Pearl Tobacco brand in 1871, which featured a nude woman on the package. In 1885, W. Duke & Sons planted raunchy cards into their packs of cigarettes that featured sexually provocative material. Inevitably, Duke went on to become the leading American cigarette brand in 1890. Other early forms of appealing to the audience through the use of sex in advertising are woodcuttings and graphical illustrations of stereotypical attractive women (often nude from the waist up) on the cover of posters, banners, and advertisements of tobacco, guns and salons. Looking into several cases of importance, sex in advertising has shown a direct correlation with increased consumer interest

I was studying about gender portrayal in advertisements and was shocked with what I was reading. Just when I was about to turn to the next page, my little sister walks into the room. “Amjad look at me, Don’t I look exactly like this woman on this magazine. I look perfect” She had red matte lipstick on with dripping wet eyeliner and highlighter below her lips and her cheeks.