Analysis First draft
When producers for commercials are coming up with advertisement ideas they must tap into at least one of the three rhetorical appeals, Pathos, ethos, and logos. Tubi’s Super Bowl commercial caught the internet by storm. Critics were raging about how they played with many people's emotions and created a tremendous spark for their previously lesser-known company. You may be thinking how this could be commercial or catch anyone's attention. The part that got everyone talking about Tubi was how they had a popup box come up from the bottom of the screen. The popup made it look like someone was clicking the remote and changing the channel to their streaming service, and playing a very popular movie Mr. & Mrs. Smith. It had
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Pathos is described in chapter five of The Structure of Argument as “emotional appeal combines with logical and ethical appeal to sway the audience” (132). So the appeal they used was pathos because the ad made them feel angry and confused about how their T.V. was changing the channel from the biggest event in our nation. Using pathos was a great tactic because being a super bowl ad it had millions of eyes, it was short but tapped into almost everyone's feelings. Another great part about this advertisement was it had everyone chit-chatting about their product, which created buzz or interest surrounding what they had to …show more content…
An example of this is the producers of this commercial using pathos to tap into the audience's feelings to make sure their company stays on the audience's minds. As Chapter 7 says “ when you read or listen to a well-constructed argument, you should be aware of what the claim is” (191). With the Tubi commercial being as short as it is, it can be hard to find out what the main argument or claim can be. “Claims of value….. they attempt to prove action, belief, or condition is right or wrong good or bad” (175). After analyzing and watching the commercial numerous times with little to no evidence from the advertisement, and reading chapter six. The main claim came to light. During the commercial, the producers used prior knowledge that people are gullible and willing to believe things with little context. So they took that and ran with it. That helped develop their argument that even bad exposure is positive
In this HSBC advertisement, pathos begins right from the start as a, “what will happen next” factor comes into place. The audience may assume that the beginning is slow, adding that the rest of the video is slow. The background music adds an effect because it is also slow, with a soft voice. But, instead, the theme changes and it become loud with destruction. Pathos involves an effect, thus, it creates an effect where the audience is wondering what is going on.
A commercial that inspires people to be whatever they want when they grow up is something that everybody wants, especially parents. The super bowl baby legends has a very good idea on what they intend to get out of that commercial. The super bowl has many young viewers, which is a good opportunity to put an inspiring commercial in between cuts. The super bowl baby legends is a very eye catching commercial that is also very inspiring for any person trying to play football or even any person who just needs a little inspiration.
I also wanted to use very strong pathos because if the readers feels emotionally sad, then that can persuade my audience a lot more. The way that I did this, was use sad music in the background of my commercial. I also used a video in which the renter was blocking his door because the landlord was kicking down his door and trying to get him out. I wanted to get an actual video about landlords abusing renters because it shows that my resources are true and that can persuade my reader a lot more.
(CNN) Between the 60 minutes of broadcasted game time, various companies attempt to put their millions to use and to hopefully create a funny, interesting, and/or informative commercial. Their aim is to spark conversations and stay in
Logos: This appeal targets the audience's rationality and reasoning abilities. It relies on reasoned arguments, facts, evidence, and logical explanations. Speakers using logos present their viewpoints as logical and well-supported, using deductive reasoning and syllogisms to demonstrate the validity of their claims. Pathos: The appeal to pathos targets the audience's emotions. By evoking emotions such as pride, love, compassion, anger, shame, or fear, speakers establish a personal connection with the audience.
Creative Brief: Appealing to Pathos, Logos, Ethos, and Kairos in Advertisements For my poster, I addressed the difficulties of the beginning of the spring semester in college, displaying how stressful reading new syllabuses and deadlines can be and for my additional advertisement, I addressed how overwhelming the spring semester can be for students and included stress-reducing tips and advice for a successful semester. Essentially, I appealed to logos, pathos, ethos, and kairos in both my poster and brochure by providing information, establishing credibility, using relevant phrases, and appealing to a specific audience at a specific point in time. The term "pathos" refers to the way emotions and feelings are evoked in an audience. In my poster
Pathos was used most effectively by showing a Budweiser employees family life and dedication to assist others through Budweiser’s water donation program. The music choice and layout of the commercial also subtly contributed to pathos. Ethos was also established by the credibility of the ones in the commercial and the humbling message of the commercial as a whole. Logos did not show in their commercial. In conclusion, the advertisement was effective using these two rhetorical appeals, and Budweiser’s image
Bai brand is a beverage company founded in 2009 in Princeton, New Jersey. Its flagship product is Bai Antioxidant infusions. Dr. Pepper Snapple Bottling Group ended up purchasing Bai Brans for 1.7 billion dollars cash. The commercial “Bai goes Big For the 2017 Super Bowl” successfully advertises their product, the Bai drink, and encourages individuals who want a refreshing, yet healthy drink, to try a sip of Bai. Pathos is found in nostalgia for the song “Bye Bye Bye” which was a very popular song in the 90’s.
College sports is one of the best-known entertainments around the world. But for the athletes, they are students first then athletes second. For college student-athletes, there are a variety of scholarships and grants to help pay for college or college debt. However, some critics say that student-athletes should be paid a salary like pro athletes would, with help from scholarships or grants. The authors of, College Athletes are being Educated, not Exploited, Val Ackerman and Larry Scott, argue that student-athletes are already paid by free education and other necessities.
Sports What sports do you play? If you don’t play sports what do you do on your free time? Here I am going to talk about the sports I play.
In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed.
The ad's goal is to encourage viewers to donate to the ASPCA, and it is successful in doing so because of its emotional impact. Due to the heavy use of pathos and a slight use of ethos, the ASPCA commercials persuade viewers very effectively to donate to their organization despite not really having much of an argument as to why
Question: Where is the largest target audience to hear your message? Answer: the Super Bowl. According to Neilson, the television rating service The Super Bowl had 111.5 million viewers this year. Many of those 111.5 million viewers are only watching to see the best part, the commercials. Companies who advertise during the Super Bowl are aware that people expect great commercials during the Super Bowl; they also know that many people only consider watching the Super Bowl Sunday as the best day to see the commercials in the first place.
Most advertisements contain at least one element of rhetoric; however, some commercials may use more than one element to ensure they can feel confident their ad will produce the response they are anticipating. In this essay, I will analyze some commercials and define what elements of rhetoric they are using as well as explain why the producers of those commercials chose that specific one. Producers take advantage of rhetorical elements to convince people to buy their products, whether it is pathos, a tug on the heart strings, or logos and facts, producers thoroughly take advantage of this to sell their products. 1. OxiClean Versatile Stain Remover This commercial promoting an OxiClean stain remover has generated a large amount of sales for this company due to the rhetorical devices used.
Pathos means to show emotions and feelings (Britannica Academic). The way Nike shows pathos in all of their advertisements and their “Just Do It” commercial is by the usage of a personal story, pictures, and the type of music that is played throughout the advertisement commercial. The clothing and shoe company uses inspiration, motivation, eagerness, excitement, and many other ideas to create an illusion to draw attention. When the intent of some of these are provided on a television, viewers want to keep watching and become interested. Throughout the video, slow music is not being played.