Abstract The purpose of this assignment is to critically analyze the context of Apple’s new product, ‘The Apple Watch’ and prepare a Marketing Feasibility Study in order to assess the viability of introducing in the new product range into the UAE market place. Data Introduction Apple Inc. is an American multi-billion dollar corporation that internationally produces computer software, cellular devices and consumer electronic products. Items such as the iPod, the iPhone, the Macintosh desktop computers and the iPad are easily recognizable by society. Executive Summary The apple watch (marketed as the WATCH) is a new sapphire-coated smartwatch created by the Apple Inc. Timothy Donald “Tim” Cook (The current CEO of the corporation) announced …show more content…
However, specifically compared to the smartwatch competition, the Apple Watch stacks against the Gear 2, the Moto 360 and the Pebble Steel. Key competitors of Apple in overall means of competition including the cell phone industry and other product are: Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC and Nokia. As the smartphone competitors in figure 3.1 can be seen with Apple’s revenue, gross profit margin, earning per share, price earnings and net income with its direct competitors in the table. Environment According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method. That is the combination of a market development and the product development. Where the organization will try to grow their market share by introducing new offerings in the new market, which is UAE. However, this method is also the most risky strategy due to the both the product and the market development being …show more content…
It has one of the fastest growing tourist destinations, with a safe environment in means of security. It is classified as a high income developing economy by the IMF (International Monetary Fund). The geographical location of the country itself, being located between Asia, Europe and Africa is a huge advantage to the investors. SWOT ANALYSIS To evaluate the company in ways of progress, success and the faults of the company, an analysis called the ‘SWOT ANALYSIS’ is used. It is a strategic planning tool that creates a response towards the strengths, weaknesses, opportunities and that the threats of the business. It also identifies the internal and external areas of the business that need improvement and that can prove to be successful. Table 3.1 Strengths: • Apple has an awesome and unique interface where they are ‘head and shoulders’ above the others, giving the Apple Watch a high edge over the new product
Every company goes through extensive planning and analyzing when contemplating location-related decisions. Companies Decisions and Strategy The decision making process can be simplified by using the proper analytic technique. One commonly used technique is the strengths, weakness, opportunity and threats (SWOT) analysis.
A SWOT analysis can be done for any company, product, place, industry, or person. They can serve as a precursor to any sort of company related action, such as exploring recognizing new initiatives, making decisions related to new policies, identifying possible areas for change and improvising. Answer: (b): SWOT analysis is performed to improve business operations by taking into account the Strength, weaknesses, Opportunity and Threats.
Porters Five Forces Analysis: Samsung Electronics Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.
Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017).
Q1a. MARKET STRUCTURE OF APPLE INC Apple Inc. operates different types of market structure in terms of their different products. In the smart phone business, they happen to be one of the major players with their different models of the “iphone” which makes them operate in an oligopolistic market. Oligopoly arises when there is an imperfect competition in which there are just few firms producing similar products. As a result of high competition, monopolies, interdependence among firms there are just a few big players having the market power and making it very difficult for new firms to penetrate the market with their products.
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
We identified several important strengths that would benefit us and also a few weaknesses that are important to be aware of and overcome in the future. Strengths • An important strength that we have in our pharmacy is the desire to serve our community and improve it in any way we can. Our desire to improve our community through the reduction of opioid dependence is what our service is founded on and is vital for our success. • Our staff will consist of employees specially trained in rehabilitation services. This would enable us to serve the community more efficiently and
Normally, consumers have unique needs that are not similar all the times. Therefore, the company must develop products that can address the unique concerns of the consumers. Evidently, Apple Inc. has been successful in the creating variety of products. However, pricing of the Apple Inc. products tend to limit the ability of buyers to purchase the products. While the company might justify the price of the products, setting the prices too high limits the ability of the willing buyer to purchase the
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
• • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do. This is due to the clever marketing strategies of apple, and in turn gives them an upper hand in the smartwatch market as they are the centre of attention. • Apple can use its advantages in the smart watches in order to shift towards a new market of bio-technological gadgets. The development of the bio-sensors in the apple watch could provide a gateway for development into another market. Weaknesses
The paragraph above shows data of a comparison between Apple and Samsung. Apple retail was increasing over Samsung in the smartphone market. Samsung used to rule the mobile market until Apple started its iPhone series. Even now Samsung is trying to give a head to head competition with its new Note series. But Apple being Apple, think different (Apple's tagline) and released iPhone X to blow out every other phone from the market.
Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)
English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.
A watch is a little timepiece planned to be conveyed or worn by a man. It is intended to continue working in spite of the movements brought about by the individual's exercises. A wristwatch is intended to be worn on a wrist, joined by a watch strap or other sort of wristband. A pocket watch is intended for a man to convey in a pocket.
According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,