Btec Business Level 3 Unit 9 O2

This makes it more appealing to the people interested in that particular sport. Companies like Sky create adverts

to

to

P1: Describe customers in four different contexts: A Market: A market is a place where demand and supply operate. Buyers and sellers interact to trade their good and services. (What is a market? , n.d.)

The Facebook platform, the product of the Oculus Rift fans can follow live on the products produced by this company. Through this platform, fans can also get insights from consumers who have used the product of Oculus Rift. Oculus Rift party wise use Facebook platform this by putting pictures of their products with the world-renowned as the founder of Facebook Mark Zuckerberg itself. In this way the followers of Mark Zuckerberg will also get information about products Oculus Rift. In addition, the Oculus Rift is also heavily promoting their products through online games provided by their side.

Others, in Christian Dior image and Net-a-Porter, they take advantage of the ultra-qualified audience of Twitter to recruit responsible communication, marketing director, etc. Dell uses this platform to sell its stocks, always aimed its core target professionals.   By the above procedure, it is necessary to redefine the role of the corporate site in speaking of the brand.  Skittles, March confectionery group, adopted a radical strategy, transforming its official website a summary of the various social networks: business presentation on Wiki, photos on Flickr, YouTube videos and the latest news on Facebook.

Each brand shares information on the latest brand models and their celebrity endorsement inspirations through the use of photos and videos. The social teams are favored in the sense that they have a large amount of athletes around whom they can create and share content, so the global football page displays a large amount of content featuring Cristiano Ronaldo and Andres Iniesta, as well as a lot of product related posts. Nike is well known for running major branding campaigns, so its Facebook pages do not feature the smaller competitions and sales promotions that we are used to seeing from consumer brands. By organizing their brands the industry creates an accessible family feel to the social network.

Lidl currently have over 390,000 Facebook fans on the company’s website (See Appendix 3). This is largely due to Lidl’s recognition that customers wanted to interact with a household name via Facebook. To facilitate this Lidl has developed several games such as “Lidl Big Trolley” which can be played over Facebook with the opportunity to win prizes. As a result Lidl’s Facebook has evolved over time and the amount of fans has increased also. Lidl’s website is currently used for displaying information and is not used as an e-commerce website, this is a downside as customers cannot purchase products online, compared to market leaders Tesco.

So if your company is to use social media, you can start that conversation and get your product or service out there within the open. Overall as stated, it is a much better customer to buisness relationship that otherwise you couldn't have neccisarily without incorperating something like a blog into your

When it comes to global brands, a lot of names come to mind that create lasting legacies and billion-dollar empires, and Facebook is certainly a juggernaut among them. The world's largest social networking site as well as one of the world's most valuable companies. Facebook has built an impact on the world within a incredibly short span of time by connecting and influencing millions of people of all ages around the world in the most profound ways possible with their breakthroughs in communication, technology, broadcasting and entertainment, revolutionizing the social media and startup market, among many other things, and it continues to evolve, and in doing so, it is also changing the way we see the world and connect with it. The company's

Abstract Social media is open for anyone with internet connection. It’s no wonder that most of the planet has embraced social media in such a way that it has become a basic part of life. Facebook is a monopoly in the social media space. We will be looking at how this company was able to grow into the largest social media site in the world, what competition they had in this space, and if they drove any other social media companies out of business in the process of becoming number one.

The account is personalized from get to go, even identifying the company’s partners. The accounts feed will reveal the current job postings (using the on-brand hash tag #tobeapartner) shout out in recognition of Starbucks partners, link to Starbucks in news and pictures of company events. It also uses its twitter page as a show case of “human face “as the company is comprised of real people. This method not just increases the online brand image but also gains the applicants interest and makes the prospective applicants feels as if they are submitting their resume to a real person and not a computerized generating email system.

CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Introduction The power of the online world especially the social networking sites at this generation is absolutely beyond discourse. As stated in the Social Media Report (2011) published by NM Incite, a Nielsen/McKinsey company, consumers are spending more time than ever using social media. What is crucial with the social media is that it has a very great role on how people discover, search and promote products and brand names. About 60 percent of consumers looking for products learned about a specific brand through social networking sites.

This promotion of the company means that the company is benefited on a large scale. With the growth of Facebook, the growth of clients, that keep an eye on the impact of their ads and on their business, was evident. The impact of Facebook on their business was enormous and they, the clients, stuck with it. Considering the amount of money these companies have to pay to this social media giant, it is obvious that they get benefited from these add campaigns.

Everybody can draw something from it. Nowadays, it isn't sufficient to have a site for your business – your advanced storefront stretches out to online networking advertising destinations like Facebook and Twitter, and it's a great opportunity to begin profiting by it. In the event that your organization still doesn't have a Twitter account or a Facebook fan page, it's an ideal opportunity to show some signs of life and update yourself (or danger falling behind your opposition). At the point when building your online networking technique for your business, it gains from what other individuals in your industry are stating and doing.