Comparing Chocolate Chips: A Counterbalanced, Double-blind Taste Test The purpose of the current study is to determine the preference between two commercially available chocolate chips. The study will determine the participants’ history of chocolate chip consumption. The study will examine the differences between chocolate chips in terms of taste characteristics. Lastly, the study will examine the differences of importance in terms of taste characteristics.
Methodology
Counterbalancing is a method of controlling order effects in a repeated measures design. When counterbalancing is used participants are broken up in to two or more groups. For example, group one will receive product A followed by product B. Group two will receive product
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Burgan and Koch and Woroszylo both tested Hershey and Nestle. Thatcher tested Hershey and Kroger brand. Woroszylo, and Burgan and Koch used texture, flavor, aftertaste, appearance and smell to rate the chocolate chips in terms of taste characteristics. Thatcher used texture, flavor, aftertaste, appearance, smell, and overall rating to rate the chocolate chips in terms of taste characteristics. Woroszylo, Burgan and Koch, and Thatcher used different scales of measurement to determine the importance of chocolate chip ratings. Woroszylo used a 5-point Likert scale to measure taste characteristics (1= very bad and 5= very good) and a 5-point Likert scale to measure the importance of taste characteristics (1 = unimportant and 5 = important). Thatcher measured taste and overall liking on a 5-point Likert scale (1 = dislike and 5 = excellent) and a 5-point Likert scale to measure importance of taste characteristics (1= very low importance and 5 = very high importance). Burgan and Koch measured taste characteristics on a 5-point Likert scale (1 = disgusting and 5 = …show more content…
Burgan and Koch (2009) indicated no significant difference for the six taste characteristics. Thatcher (2008) indicated Hershey has higher ratings on all taste characteristics over Kroger.
Importance Ratings Woroszylo (2012) reported importance ratings from low to high: appearance, texture, smell, aftertaste, and flavor. Burgan and Koch (2009) reported importance ratings from low to high: texture, appearance, smell, aftertaste, and flavor. Thatcher (2008) reported importance ratings from high to low: flavor, aftertaste, smell, texture, and appearance. Texture and appearance were the lowest on the ranking of importance. Woroszylo indicated significant differences between all importance ratings except smell and texture. Thatcher indicated significant differences between all importance ratings except the comparison between texture and appearance.
Hypothesis
Participants will prefer sweet chocolate chips. Chocolate chips will be consumed sometimes. Flavor will be the most important taste characteristic, while appearance will be the leave important taste
Many people love chocolate, they go to the store and it's easy for them to just buy a chocolate bar. Brands like Hershey, M&M, and KitKat rely on cocoa farms to provide them cocoa, the main ingredient for chocolate. But many don't stop to think about where the chocolate they love came from and the process it goes through. Chocolate originally started as a drink. The ancient Aztecs of Mexico would brew cocoa beans to make a chocolaty delicious drink, but chocolate as we know today didn't start till the early 1800's.
What would it take for you to choose to buy one candy bar instead of another? Would it be because you love the taste of only one certain candy bar? Maybe because one type can make a bad day slightly better? Would it because you are just hungry? Perhaps, would it be because you remember hearing or seeing a catchy commercial about a certain one?
A lot of lesson in this experiment, one is that people like different flavor of gum for different reasons, and two not all Gums are the same. Our possible source of error is that we could
I had my classmates test taste the different brands of ice cream (WinCo, Dreyer’s, Reed’s Dairy), had them take a survey about their prefered ice cream out of the three, and why it was their prefered ice cream. From my data, 4 people preferred the WinCo brand, 3 people preferred the Dreyer’s brand, and 13 people preferred the Reed’s Dairy ice cream. The most preferred ice cream was Reed’s Dairy. The reason most people liked the Reed’s Dairy ice cream was because they said it was the creamiest out of the three. The reason most people liked the Dreyer’s ice cream was, they said, has the most vanilla or sweetness.
Understanding the food tasters expertise makes it easier for the reader to
The second issue has the same importance as the first one, it is a choice between taste and health issues. The decision about the taste and health will eventually be solved with a clear compromise, because both of these factors have a great potential for the market. This decision can affect all the range of products that may be released later on. First BASES indicated that health is more important in this area, but the second BASES shown that they should not ignore the "taste" because it has the great importance for consumers.
Even though there are same products on the shop shelves, people prefer to buy the food that has the labels of low fat or more nutrition. But these labels can be a big factor that causes people to live in an unhealthy way. According to the study published in Food Quality and Preference, it claims that people are more easily influenced by the labeling highlighted on the front of food packaging, particularly nutrition claims. For example, the obese people prefer the low-fat coke rather than other coke with regular sugar. This kind of nutrition claims gives people psychological comfort that makes them eat without worrying about being obese and unhealthy.
Laura Esquivel’s novel Like Water for Chocolate features multiple diverse characters with differing personalities that greatly contrast with one another. This is extremely evident when comparing Tita, the main character, to the rest of her family. While, Tita has her differences with Mama Elena and Gertrudis, she clashes with Rosaura the most. Tita is nurturing and passionate, takes pride in her ability to cook well, and is a natural mother, despite never having children of her own. In contrast, Rosaura is selfish, views her children as people she can control, and makes no effort to learn family remedies and recipes.
In Esquivel’s novel, Like Water for Chocolate, she argues that kindness is more powerful than cruelty. Unlike kindness and compassion, people will never be fully loyal to those act cruel. The strongest form of loyalty is obedience founded by trust and powered by love, which cannot be replaced with intimidation and fear. When kindness is displayed to a given individual, it is capable of creating a strong core of purpose within oneself, forming loyalty through the desire to be near the one who gives them that affection. In contrast, brutality does the opposite, in hope to break that core enough for the person to resort to dependency Overall, cruelty pushes those under its control to break down, whereas kindness allows for people to strive.
Chocolate is one of the most popular type of food in the world. Nearly 53 percent of the chocolate consumer in USA eats chocolate once a week. Moreover, according to elite daily “Chocolate’s scent increases theta brain waves, which induce relaxation. This is mainly why people feel better about their problems after eating loads of it”. In fact, chocolate industry in United States accounts for 13 billion dollars and people consume 3.1 million pounds every year.
In the article, “Schools Ban Chocolate Milk Over Added Sugar,” it states that dairy,politicians,parents,and even some health advocates say flavored milk is better than no milk at all. This proves people want chocolate milk and will not drink if they do not have chocolate milk. In the article’ Drink Well, Live Well’’ it states Many children chose not to drink milk and missed out on the essential nutrients that milk provides. This shows that kids will not drink milk at all.
Snickers don’t just want there product to be a chocolate bar, but also a satisfying meal replacement when hungry. They want their audience to never have that feeling that " this chocolate bar is old", they want their product to always be satisfying and enjoyable to all. The basic message of Snickers is that if you’re not feeling like yourself , a Snickers bar will help you out and turn you back into your norma self. Coca
Cadbury was originally founded by John Cadbury where he started a stall at Birmingham in 1824. John Cadbury retailed handmade cocoa and drinking chocolate which were produced by using a pestle and a mortar. As tea, caffeine, cocoa and drinking chocolate were deemed beneficial when compared to alcohol, John Cadbury was certain on establishing the production of his company on a viable scale and John Cadbury purchased a four-story warehouse for his production to take place. As a result, John Cadbury has successfully produced more than 10 assortments of drinking chocolate and 11 different cocoas by 1842.
Chocolate’s Health Benefits On average, Americans eat 2.8 billion pounds of chocolate each year, that is roughly 11 pounds per person. Imagine how many more people would consume this savory sweet if it was officially healthy. Some do consider properties and ingredients in the chocolate healthy. Others only see the sugar and additives some chocolate contains.
“Anything is good if it’s made of chocolate “. People around the world adore eating chocolate and enjoy it, but most of the people are not aware of the process of making chocolate. Chocolate production started in Mesoamerica in 1900 BC. The uses of chocolate at that time was to made fermented beverages but, know days it is consider the main ingredient in making cookies, milk suck and candy bars. Also People use chocolate to express their feeling to each other.