A PROJECT REPORT OF MARKETING STRATEGIES AND DISTRIBUTION CHANNEL OF
COCA COLA BEVERAGE PVT LTD.
Submitted by:
Tushar Verma
B.COM (HONS)
ENROLLMENT NO.
A7004610054
Under Guidance Of :
Industry Guide : FacultyGuide
Mr. Chitresh Tiwari Miss. Sana Moid Marketing Executive Manager ABS, Lucknow
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After manufacturing the product the important work for the is to provide its goods to its ultimate user at the right time and when manufacturing process has been over. Than marketing work will be start by the marketing Department adopt the policy for providing goods to the consumer at the right time and place. Distribution means the way be which the product reach to the hand of consumer these all process comes under the Distribution of Network. Good distribution network is essential for more sailing and customer satisfaction. If customer or retailer is not satisfy of your distribution net work. It reflect that company’s Distribution is not good and some thing is wrong any …show more content…
They have procured the shield of thumps up with a handsome market share in Indian soft drink market.
Countering Pepsi’s international commercial that used two chimpanzees to cock a snoop at coke, thumps up come with the ad line, don’t be Bandar, and taste the thunder. Also thumps up has been positioned now very near to that young image of Pepsi and giving it a though time.
These cool merchants have put everything on fire. It coke got the status of the official drink of wills. World cup, Pepsi blushed as nothing official about it. As thumps up projected as ‘saaree jahan se achcha’ Pepsi was passionate enough with ‘freedom to be’ and now the “yeh dil mange more” when thumps up came with thunder blast, the other offered ‘Pepsi stuff card’. If red is meant for coke, Pepsi has chosen to be
This could be a major reason why the company has received great results after they switched to a mobile
As a result of the unpredictability of early release cases and unclear
MARKETING PRINCIPLES Assignment On: Explain the concept “product/market expansion grid” (Ansoff matrix). Using the growth strategies based on this concept, suggest the initiatives of how Aldi can grow their business in Australia. Substantiate your argument.
That is a monumental number considering there are so many soft drink and beverage choices to select from. Also it is proven that Coke’s market share is seventeen percent higher than the next two competitors. As viewers watch the commercial they conclude that Coke is the number one selling beverage and should be the first choice of beverage. This “must have” mentality ensures that the product is looked at as the prime candidate for consumption because they provide a great taste at a low cost. Coca-Cola also uses kairos to their advantage by airing their advertisement at a great time.
• Don’t induce fear through an individual or store performance indicator. • Give better commission rate during slow hours to balance the SPH. 2. Re-orient the middle management: I would say that the lack of communication between the top and the middle management is one of the primary reasons for these issues being created.
However, it’s not like Coca-Cola needs to sell more drinks. Why should they bother advertising at all, when people would undoubtedly buy their products regardless? Well, the drink - and, consequently, the brand - has been around since 1886. Companies don’t survive that long without both quality products and consistent, effective advertising. This ad is just one of the hundreds, if not thousands of Coca-Cola advertisements that wants people to associate Coca-Cola with love, happiness, and family.
DEMAND CURVE Demand is defined as the different quantities people are willing to buy at different prices. As the price of good increases the demand decreases and vice versa. The law of demand states shows an inverse relationship between price and quantity demanded. The demand curve shows the relationship between the quantity of a good a consumer is willing to buy and the price of the good. The equation for that shows the relationship between the quantity demanded and price is as given below: QD =
The management initially failed to publicly acknowledging the problem that raise concerns for the shortcoming of their inadequate controls to detect the fake
These strategies have led to formation of a generic image across the world whereas they can be nurtured upon and the strategies can be moulded in different innovative ways in different countries in order to enhance the brand value. • Red Bull can also invest in Below the Line marketing campaigns, where in it can undertake more one to one interaction with prospect and existing consumers. Red Bull can go for distribution of samples at busy junctions like colleges, malls and clubs to gain more visibility even among the sceptical
Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
Also, the company continue to focus on disciplined revenue management, such as maximising the effectiveness of our promotions. The company and their partner involve in manufactures, markets and sells their products. Those combination of the Britvic and PepsiCo brands gives the most
AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY To study about the company’s marketing objectives. To study company’s variety of products. To overview company’s competitors. To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.
For the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets.
The new company must know about the company that they want to compete. For the new company that want to joint in this industry must have big capital to build the cinemas with the latest of system technology of cinemas that can make the customers can choose the new company compare the others companies. They also get high of threats that can make the company cannot run stable in this industry. In this case, the customers don’t worried about the services of the MBO cinemas, because they always make the best for the customers that can make the customers feel great while watch their favourite movies.