Nike's Rhetorical Analysis: Just Do It

This can show that the product is good and that it can be trusted. The usage of the different people show that this product can bought and used by all people. The advertisement uses an elderly woman, a college student, and parent and children to make this argument. The company’s willingness to offer a 30-day refund, money back policy. They use this to show their confidence in the product.

After this, the ad bounces around different famous Nike athletes. With the use of thirty four athletes, Nike displays the massive affect Kobe has had. Those thirty four athletes were from across the world

“I hate you. Hate. You’re ugly.” “News interview gets happy. We got this.

Through the use of ethos and pathos, Nike is able to portray that no matter who you are, if you believe in yourself you

The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.

To make a good advertisement, a company must take the rhetorical concepts into consideration. With theses methods, a perfect advertisement can be produced. These steps are known as ethos, pathos, and logos, each one of which has a different effect on how one perceives the image. Ethos is a method which allows the viewer to believe what the advertisement is trying to reveal. Pathos is a method that appeals the viewers emotions.

Through the use of logos, the advertiser simply places the target audience in the mentality of reasoning by implying that by buying Keds shoes, one can be as confident as they are brave. Not only does it help secure the bravery of these girls, but it also provides them with the company of girls who are brave just like them, keeping the girls surrounded with such a positive environment. In the various images in the advertisement, the girls are being themselves as well as going through self-expression by wearing these comfortable shoes. These girls are living their lives doing the things they love and finding themselves along the way.

Throughout the seventies smoking cigarettes was one of America’s favorite past times considering it was “cool” and “in fashion”. One of the biggest and popular cigarette brands of the time was Benson and Hedges, and their newest product branches were Benson and Hedges 100’s, the cigarettes being advertised. Advertising provides a direct line of communication to existing and prospective customers about a product or service. The purpose of advertising is to coerce customers to become aware of the product or service and to draw customers to a business.

In April of 2015 Nike created a new ad telling the story of a young Rory McIlroy watching Tiger Woods play professional golf for the first time, inspiring Rory to play golf himself. Rory always looked up to Tiger, striving to one day be as great of a golfer as Tiger was. In the ad, Nike shows Rory golfing at all ages, pushing himself in difficult situations, and ultimately making it to the PGA Tour to play against his hero Tiger Woods. Nike uses the three basic appeals to attract consumer’s logos (evidence), ethos (credibility), and pathos (emotions), with also using visual appeals to draw customers. Although Nike shows off its brand in its ad, it also shows us how it reflects American values in the twenty-first century.

It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.

The women’s outfits show off their perfect bodies and give them a feminine flair that makes them ready to seduce a man. The psychological approach Nike uses in their ad solidifies the importance for women to look the part and be

Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

Of course, this was not enough to beat their rival Reebok, but was sure the beginning of this up and coming brand. They also promote sports such as tennis, golf or football, Nike has always signed the top player in each of these fields to promote that line of sportswear. Tiger Woods is a great example of this in which at the time, helped a new lighter golf shoe that attracted many to switch to the Nike brand. All these spokespersons using the “Swoosh” logo on their sportswear and claiming to follow their dreams and “Just Do It”. When you look at it closely, what better way to influence a target group of people than through someone else, and using the most highly profile celebrities and sports figures to accomplish this.

In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.