Pizza Hut was established by Dan and Frank Carney in Wichita, Kansas, USA in the year 1958. Pizza Hut Inc. is one of the prevalent pizza companies worldwide. It was a subsidiary of Pepsi Co Inc. from the year 1977 – 1997. It is a wholly owned subsidiary of YUM! Brands since 1997 to present. Pizza Hut currently holds maximum number of outlets and largest market share. The company administers over 13,000 pizza restaurants and delivery footprints in approximately 90 countries across the globe. Pizza Hut is the first ever company to introduce the American Pizzas worldwide to the mass-market through its casual dining concept. It was also a Pioneer in establishing its online ordering channel as well. Pizza hut has specialized & is famous …show more content…
They serve as marketing mediators ensuring that the right distributor has been chosen, availability of the product in the market etc. e) Customers – Customers are the end users of the products supplied by the distributor. The below diagram represents a customary supply chain process; Supply chain in Pizza Hut is very dynamic and plays a vital role in achieving organizational goals and maintaining brand image. The organizational objective of Pizza Hut is to be the unbeatable market leader by providing relentless innovation, commitment to quality, dedication to customer service and value across the globe. Pizza hut has various strategies and sub strategies to achieve its objectives. Effective supply chain in pizza hut ensures that quality food is provided to customer’s efficiency leading to consumer satisfaction. And in return a satisfied customer ensures that the company continues to manage its market leadership by the word of mouth spread by the customer & the market feedback. The below diagram reflects the supply chain management process in Pizza …show more content…
b) Relationship Management – They maintain close relationships with their suppliers in contrast to the traditional price driven relationships hence, strengthening supplier / buyer relation. Pizza hut also analyses the requirements and ensures to formulate the supplier with correct quantity, subsequent supportive plans, timelines etc. which ensures that there are no delays hence, maintaining a healthy balance between the supplier and buyer relationship. In addition to this the above strategies ensure that most of the goods are procured locally, a chain of local suppliers is formed which reduces the overall cost. A survey states that pizza hut procures 95% of its raw material locally hence, enhancing its relationship with various local suppliers, reducing the prices significantly and managing the supply risks and challenges. 2.2 Use Information Technology to create strategies to develop your chosen organization’s relationship with its suppliers. (Criteria 2.2: Use information technology to create strategies to develop an organization’s relationship with its
The ambience was only one factor to the restaurant’s success. What people really came for was the food! Mrs. (name) was famous for her one-of-a-kind XXX large pizza, appropriately named the “Five Alarm Pizza”! This was made from four large pizzas, and was served on an old-school fire rescue net.
Along with these styles, a variety of toppings on pizza added to the ability to choose exactly what one would like. What also won people over about pizza was the fact that it was so convenient. Besides sit-down pizzerias, many started to give customers the option to take their pizza, or even to have it delivered, home. This gave people both the ability to get just what they wanted, and to not have to leave home. A large characteristic of being successful in America was convenience, as shown with the success of fast food.
Background Information Born in the city of Atlanta, Georgia in 1967, the fast-food restaurant, Chick-fil-A, rapidly set its mark. Founder, S. Truett Cathy, began the chain with the focus of establishing a strong business model. Originally, Cathy opened a restaurant with his brother known as the Dwarf Grill in Hapeville, Georgia,1946 (History, Chick-fil-A). Later the business expanded into new branches, and Chick-fil-A was born.
P5 In this task am going to explain the reason behind the choice of media and objective of the media in business and the method that I use to promote my product, media this this is the mass communication such as social media, television, radio, printed media such as magazines, newspaper and etc. this helps us to promote our business by saving time and sometimes money such social media this helps us to save money which helps us to save our cost in other business act Objectives of media To create awareness It brings awareness about the upcoming products or services, its provide information about the product how it used, theprice of the product, the place where the customers can get the product, if there any effect when using it wrongly, so this
Another output is to be able to compete with the top pizza chain
5.2. Price in the marketing mix of Domino’s pizza (Bhasin, Marketing mix of Domino’s, 2017) Domino’s motto is “Best of Quality with Reasonable Pricing”. The lower middle class and middle-class income groups are their main targets. As Domino’s has come up with a uniform and consistent pricing policy, it helps them to keep the base price in check and helps to attract customers.
This paper presents an overview of Kmart retail supply chain in New Zealand. Various IT systems and software used by Kmart are presented in this paper. The new IT systems and business applications are also proposed. In retail sector, IT is involved at every point right from supply chain management to POS terminals for transaction processing. Efficient use of technology and IT systems can bring innovation.
This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.
Logistics Management 12 9. Reference 15 Domino’s INTRODUCTION: • Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery segment operating a network of company-owned and franchise-owned restaurants in the United States and international markets. Domino’s Pizza’s Vision illustrates a company of exceptional people on a mission to be the best Pizza Delivery Company in the world. Domino’s started out small with the legendary Tom Monaghan who bought his first pizza restaurant and called it Dominick’s.
Business work 1. What are the 4 main objectives of promotion? • Creating awareness or informing customers of a new or improved product in the market • Convincing or persuading consumers to purchase a firm’s products instead of its competitors’ products. • Reminding consumers of the existence of a product in order to retain existing customers or gain new customers for a product. • Enhancing the brand image of the product as well as the corporate image of the business.
Q. 2. Recent development in Technology has enabled huge global organizations to avail information easily in their premises for smooth functioning of various departments within an organization. Much of a company's success comes down to its Supply Chain Management and logistics. The development of Information Systems in SCM helps in cost reductions, customer satisfaction and productivity.
The most important one would be the Threat of Rivalry. There is a lot of competition between pizza franchises and local restaurants. Many of these franchises and restaurants sell similar products for near the same price and size, which makes the switching costs low. They use advertising and promotion to gain more customers. For example, Pizza Hut offers a dining area for their customer as well as a lunch buffet with healthy alternatives.
By this the company emphasizes on the fact that an excellent collaboration with its supply chain partners is vital in order to perform the CSR strategy in its global network. (Tesco and society review , 2014) The important role supply network has on the Tesco CSR strategy is manifested in the essential of trading responsibility. Tesco proclaims about its relationship with suppliers: ‘’Building strong partnerships with trusted suppliers will ensure that we deliver high-quality and safe products that are responsibly produced’’. (Tesco , 2013)
Executive summary This report depicts the various stages of IKEA’s supply chain flow, providing an elaboration of processes that take place at each stage. It also shows the dependency of the stages and how information flows through the supply chain. After illustrating the supply chain flow process of IKEA, the report then moves on to analyze the company’s global supply chain strategies.