Str 581 Week 1 Case Study Magnolia Brands External Environment

Publix Super Markets Publix Supermarkets is a growing supermarket chain based out of the southeastern United States. As Publix continues to expand the company has been reporting increasingly good numbers in both sales, and customer satisfaction. However, in the past 12-18 months Publix has begun running into not only stiff competition in new markets (Cloud, Sales and Earnings down at Publix), but declining sales in stores that were open at the same time last year across all departments (bakery, deli, meat & seafood, grocery, and produce). (Copeland, “Publix Ways to Improve”) This is just the main symptom of Publix’s main problems which are that innovation often takes a very long time, but is increasingly shot down, and that Publix is unwilling

This can also be attributed to its high priced menu, since many large middle-class families simply can’t afford it. By broadening their public perception and pricing model, it will allow new customers and demographics to experience their restaurants and menu items. An opportunity that has yet to be capitalized on is a rewards program for frequent/loyal customers. This would keep them coming back and has the ability to create new loyal customers in the process. Finally, The Cheesecake Factory lacks in its advertising strategy.

Due to their dominance in these disciplines, their business risk seems to be low. In addition to this, they were also basically the pioneers of the domestic retail market, meaning they likely have formed relationships with distributors that cannot be disrupted too much. Their large product mix is another strength that keeps their business risk low as well. With so

There are types of technology its consumers use on a daily basis such as cell phones. There are two leading phones that are being used which is Apple and Android. These brands are very competitive towards each other. They have almost looked very similar over the years. Both of these brands have drawn people in.

There are several important factors that influence the external environment. External strategy must be part of future goals. Firm must plan a head of time to avoid collapsing. There is always a continuous change in the market, and adjusting the firm strategy according

The household manufacturing industry is a competitive one and has all the major corporations that are involved in them. All of the other companies have the various pressures that they get from the rivals as they all want

The main goal of the Grow the business is cost-benefit, quality and the values of the

I think they can overcome the challenge of competing with big corporations by continuing to be a part of local community events and keeping their faces at the front of the business. Customers who value supporting their neighbours and local companies will continue to choose Mama Earth over larger grocery chain

They have tons of experience in adapting to new environments as they have 40 over stores around the world; this would path an easier way for them in comparison to inexperienced brands. On the other hand, they can also focus on using their online shopping and up to date delivery infrastructure to enter the markets first before even setting up the stores, as physical stores would take some time. The can also focus on further improving their strengths for example adding multiple languages or web designs for different markets. As the first brand to enter, they would be able to stand firm with online and physical stores earning huge profits before other brands tries to rush into the market with less preparation and a lesser chance to beat Marks & Spencer in China and

A business environment is defined as the internal and external factors that affect the way in which an organization operates. These factors include management, customers, employees, business regulations, supply, and demand. However, the term ‘business environment' indicates the external institutions, factors and forces are cannot be controlled by business, and they influence how a business enterprise functions. Such factors include the competitors, customers, government, suppliers and the social, legal, political and technological factors (Peltier, 2016). Both the internal and external influences affect business in either a negative or a positive way.

Growth is not a random phenomenon, but a consequence of decisions, including strategic. Companies have some leeway in choosing their strategies. Some strategies are more likely than others to stimulate growth. There are generally two levels of strategy: the strategy group and the competitive strategy.

They get their foot in the door and then scale when success is proven. They are not positioning themselves for retrenchment by growing too fast (Parnell, 2014). With the same

They also have many name brand food items and some clothes also to keep the company going. Also looking at yahoo finance I noticed they continue to make a large increase in their earnings throughout the

The learning curve, supplier relations, and capital investment that used to be required to enter the industry has decreased but are not insignificant. The large economies of scale that department store possess will allow them to continue to produce at cheaper prices than the new entrants and they also do not have the same brand loyalty as old stores. Degree of Rivalry The level of rivalry between existing competitors is at an all-time high. Despite this universal market decline, mid- range department stores is the weakest segment.

3.2 Industry conditions (Porter 's Five Forces Analysis) Five forces which would impact an organization 's behavior in the market. Understanding the nature of these forces provides organizations the required insights to enable them to formulate the appropriate strategies to be successful in their market (Thurlby, 1998). 3.2.1 Threat of new entrants (high entry barriers) High capital investment for competitor entry into telecommunication industry. Companies in this industry maintain development, spend fairly large amount of capital on network equipment and incurred high fixed costs. Besides, technologies are also considered as barriers for new companies to enter the market.