The Salvation Army: The Three Marketing Strategies

A brief overview of the Future of Donor Choice at the United Way would be that the United Way is one of the largest, oldest charitable health and human services organization in the United States. (Oster272) This organization is in Southern Connecticut and is one of 2,200 local United Way located in communities throughout the United States. (Oster272) Each of these organizations is autonomous and when making decisions it is based on the local level. (Oster272) Their basic functions are doing fundraising and fund distribution, which both are conducted within the local

One of the organizations I am proud to donate to is the United Service Organizations, or USO. Since 1941, the USO has supported troops at home and abroad. With the intent to lift the spirits of troops and their family members, the organization endeavors to provide a “home away from home” feeling for all the families dealing with the rigors of serving overseas. The organization became famous for its Camp Shows over the years--with some occurring in active war zones. To make this all possible, the USO relies heavily on private donations.

BaptistCare operate more than 160 facilities and programs across NSW and the ACT to serve the aged, the disadvantaged and the disabled. The organisation was founded in 1944 as the NSW Baptist Home Trust to serve the needs of the most vulnerable and isolated members of society, and since then has grown progressively and significantly across NSW and ACT. The journey to today’s BaptistCare from its humble beginning in 1944 reached Baptist Community Services (BCS) in 1986. In 2014, BCS renewed its commitment to deliver care and services to a diverse group of clients with the primary target groups being older people and their carers, people living with disadvantage and distress, and marginalized people requiring housing and support.

The structure of HOPE will be a nonprofit agency. Being an extension off of the Louisiana State prison system, HOPE will be categorized as a non-profit agency. Any of HOPE’s remaining income will be put towards achieving our goals of helping inmates reintegrate into society successfully and HOPE’s advocacy for policy change (Hansmann, 1980). HOPE’s main source for funding will be from Federal and State level grants. There are grants that can be accessed through multiple Federal departments (U.S. Department of Justice, 2015).

Non-Profit organisations are committed towards bringing betterment to the community. They foster civic participation and community engagement. They are focused on fulfilling the community needs that may not always lead to the profit and often such community needs are not addressed through the profit approach. Non-profit organisation is a type of business entity, but has been granted exemption from tax by the tax authorities. Leadership in the non-profit organisations is an emerging approach.

Define by the business dictionary, Nonprofit organizations(NPO) are associations, charities, cooperatives, and other voluntary organizations formed to further cultural, educational, religious, professional, or public service objectives. A large number of nonprofits are human service organizations providing services for those who in need of mental health, housing, and other helping services. NPOs are funded by a number of different sources, According to to the National Center for Charitable Statistics (NCCS), “over 1 million public charity nonprofits existed in the United States in 2009, funded by $1.4 trillion in revenues from contributions, gifts, and grants (22 percent); program service revenues, including government contracts and fees (67 percent) and other sources, including dues and special event income (11 percent)” (NCCS, 2010). Although the numbers do sound nice, the financial states of most nonprofits are not doing well, funding for social services and organizations are expected to decrease. Traditional ways of fundraising have become less productive, so NPOs are now left to find different ways to fund their organizations.

Good evening Professor and class. A disaster recovery organization which was established in 1865 by William Booth was the Salvation Army. This nonprofit nongovernmental organization (NGO) was built on the values of servant evangelism by serving the poor, homeless, hungry, and destitute (Salvation Army, 2016). Therefore, from its establishment you can see this organization was geared to serve those impacted by disaster. The Salvation Army’s first disaster in which they offered assist was in 1900 after a category four hurricane ripped through Galveston, TX claiming 6000 – 8000 lives and destroying the coastal community (Salvation Army, 2016).

I chose the mission statement of Meals on Wheels America. The mission statement is to empower local community programs to improve the health and quality of life of the seniors they serve so that no one is left hungry or isolated (Meals on Wheels America, n.d.). The Wheels on Wheels mission statement does reflect the social worker’s ethical responsibility to society. The mission statement states what it is going to do for the seniors in the community by improving the health and quality of life. The social worker’s ethical responsibility is to ensure access resources to people that needed and are eligible.

The nonprofit agency that I have chosen is the Red Cross. The Red Cross is considered humanitarian resources. The Red Cross was founded by Clara Barton in 1881. The Red Cross is an organization that helps those who are in need by providing them with emergency assistance. The Red Cross mostly get fund by donations.

During the planning phase of choosing which organizations and nationality individuals would best be suitable to provide the necessary information that is required, as well as, which staff members of Simply United Foundation, LLC would provide the information. There were many methods to choose how to survey, and what type of scale to used, will the information of the survey return with the right amount of information. What group should be focus on versa, useful questions to ensure the communication engage the problem, deciding who could provide the information, should I include non- community services population. In addition, how would I uses the information, which information would be require to actually find reliable findings.

Executive Summary The Salvation Army of the United States is one of the largest national providers of welfare services; operating in 128 countries worldwide, consisting of over 1.5 million members (i.e., officers, soldiers’ and adherents) (The Salvation Army USA, 2018). The organization prides itself for working with and advocating for the rights and needs of disadvantaged people. The promotion of values for human dignity, justice, hope, compassion and community makes the organization a leader in social justice and protection of the rights of disadvantaged and vulnerable people (The Salvation Army USA, 2018).

According to our book, nonprofit agencies has 6 advantages over governmental or market-origin agencies: 1. It can help those that are in need because of market and governmental failure, for example, the near-poor population, by official standard they are considered above the poverty line, but maybe someone in the household is seriously ill, and the household is suddenly under the line, but still unrecognized by governmental and market-origin agencies. 2. Their primary motivation is to deliver qualified services, not to earn money or finish quota. This makes nonprofit agencies best for those that are too troublesome for other agencies, like disabled old people, they can deliver qualified services to them.

Also, the organisational structure communicate to the customers for example charities like Macmillan use social media to express adverts and to expose their message to the general public .this helps create a cross platform campaign. They also use advertising on TV and the internet to gain attraction with their adverts that create acknowledgement and interest in the charities

The human services history has a rich history with number of key milestones, which played key role in promotion of human life (Waugh, 2005). However, one important historical event in the history of human services profession is the Charity Organization Societies (COS), which was the first organized effort in order to help the poor in the United States. The Charity Organization Societies was borne out of the ideas from the London Charity Organization Societies from the 1870s. The Charity Organization Societies were founded at a time when the US citizens were struggling with destitution caused by the long depression of the 1870s (Hansan, 2013). The long depression and industrial strife of this time caused great economic and social problems,

My time working as an usher for We Serve Incorporated was a lot of fun. My job was to greet and seat hundreds of customers as they were entering the venue for the concerts. Most of the concerts I worked at were for Britney Spears and surprisingly her concerts taught me how to interact with a wide variety of people. As part of a company known for great customer service, I also had to learn to deal with disgruntled customers in a tone that was both understanding and friendly. While my job was mainly about the comfort and enjoyment of customers, I also monitored the safety of both the customers and the performers.