Value Proposition Of Fitbit

In this report, I will describe two different businesses, which are RSPCA and Apple. The aim of this report would be the comparison between a private and public sector, the marketing techniques and limitations of marketing used in these organisations. P1: Marketing: Marketing is all about promoting the business and showing what it has to offer. Marketing is linked to sales as if the marketing procedure is successful then it can lead to more sales that can help the business to become more profitable and well known.

Fitbit’s mission is as stated: “We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.”Marketing

Market segmentation is the process by which companies divide a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known

Fitbit HR Review Fitbit HR is one of the popular wearable devices in the market today. It has the ability to keep you connected with yourself and keep track of your body activity using smart sensors. Fitbit comes in different shapes, sizes and color. It can be worn on the wrist and can help your achieve your fitness goals by track body activities such as heart rate, non of steps, calories and sleeping patterns. Features Fitbit HR records the usual statics with an additional feature of recording the heart rate.

We are the technological future of our generation. America has given us great gifts. Like technology, with smart phones, smart watches, and laptops. It has changed America so much, especially with phones. You can get so many things done with just a tap of a finger.

No one wants their clothes to hold them back, so customers raided the stores looking to find the latest and greatest merchandise that they can get their hands on. Fresh Fit found people wearing their brand in places such as the beach, mall, gym, and out in restaurants. Fresh Fit encouraged their customers to get active and enjoy their outfits. Fresh Fit’s last philosophy that was released to the public was that everyone is beautiful in their own way, and our clothes are just characteristics that help to complete a happy and healthy

Since their foundation in 2007, FitBit has empowered users with revolutionary technology capable of tracking activity and reaching fitness goals. However, the rapid advancement of smartphone technology and app development was a threat to the company. In other words, smart-phone compatible wearable technology was on the horizon of FitBit’s impending doom. Competitive forces such as the Apple Watch and various devices through AndroidWear were beginning to tap into the wearable technology industry. This meant early FitBit products were going to be competitively outmatched by superior products.

Sprig Marketing Survey Sprig is a restaurant that offers on-demand services for delivering fully prepared takeaway desserts, drinks, and fresh food. The restaurant delivers its meals to those clients who are busy scheduled and requires some readymade meals comprising of fruits and vegetables within 15-20 minutes. CEO Gagan Biyani realized the importance of providing ready and nutritive food to the tightly scheduled worker, implementing the idea to offer diet rich in protein and other healthy nutrients and low on sugar, oil, and butter. The company keeps its customer preferences by interviewing with their customers to know what food to place on their menu. The act helps to keep the customers trend current and Sprig gets firsthand knowledge

Few examples of some Technologies shown on the digital health landscapes are as follows: • Apps and self-monitoring wearable devices such as Fitbits and smart watches

• Industry Forces At present, the Fitbit brand is the most wearable fitness tracker on the U.S market, with around 70% of the device market share and 85% of the market by dollar value (McNew, 2015). Regrettably, to say, there is abundantly a few competitors that are trying to take the lead from Fitbit. Today on the Market Watch worldwide 2018, Fitbit is trading at $5.32 per share, which it is up .76%, previously it closed at $5.28 per share. These companies are trying their hardest to overtake Fitbit in the market with their own products.

4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.

Landon, your example regarding the added benefit of a coupon makes a great deal of difference when building value. This strategy is not only useful in helping customers discover a new product but helps, as you acknowledged, in finding value in other products available. Companies, more often than not, produce a wide variety of products due to large market competition. The use of coupons on a particular brand will potential instill an equal value for other product distributed by the same company. For example, I have used coupons on Gillette products, (Ex.)

• • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do. This is due to the clever marketing strategies of apple, and in turn gives them an upper hand in the smartwatch market as they are the centre of attention. • Apple can use its advantages in the smart watches in order to shift towards a new market of bio-technological gadgets. The development of the bio-sensors in the apple watch could provide a gateway for development into another market. Weaknesses

Though this may seem suspicious to some, there is good reason. Countless apps have been made that implement GPS tracking, and each have various uses.

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.