Name: Jasmit Singh
ID: J13013948
Section: DB 4
Lecturer: Ms Lingkeswari
Table of contents
Content Page
Introduction 3
Market segmentation 4-5
Product strategy 6-7
Pricing strategy 8
Place strategy 9
Promotion strategy 10
Conclusion 11
Reference 12
Introduction
BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is
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The demographic characteristics of the average of the BMW owner are aged 30-50 for both male and females. For example, those who are bachelor could go for one with performance and married couples with two or three children can go for the family size vehicle. BMW Company tries to generally target both males and females with a high loyalty to the car as a product.
Psychographic segmentation
BMW Psychographic segmentation divides buyers into different groups based on social class, personality and attitudes. For example, a person achieves with a goal of making the world a better place can go for a hybrid instead of petrol or diesel versions.
Behavioural segmentation
Lastly, another segmentation is Behavioural. Behavioural segmentation divides buyers into groups based on their information, manner or loyalty. For example, people who have a successful career and wants a modern car and for the most of the individual that purchase a BMW for its distinctive reasons such as quality and value for
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It is not a surprise that BMW is part of the segment now. The upper class wants this product. Every each model of their cars in the series from 1, 3, 5, 7, X and as well as M have their very own characteristics as they drive different individually. Car enthusiasts regularly review these cars about how incredible BMW feels to drive on the web and on the Television.
BMW car productions are made of exclusive high quality materials in and out for all models for their customers. Hence, to look at this car on highway at high speed is a delight. These cars are boast with powerful engines, extra ordinary acceleration and a promise of safety and reliability.
The Ultimate “Fraud Am Fahren” which means “The Ultimate Driving Machine”. (GERMAN) (ENGLISH)
BMW Logo in chronological sequence: 1927, 1933, 1954, 1979 and 2007 till now.
The design was not at all joined with flying machine motors or propellers. The thought is that the blue and white had anything to do with turning propellers originates from a 1929 notice, which included airplane with the picture of the Roundel in the pivoting propellers.
The BMW Logo is currently positioned in the top 10 of the world 's most perceived business logos on the planet with its notorious image in its own privilege. In its simplicity and symbolism has stood the test of
When I was a bit younger I used to envy guys that had awesome cars. From Mustangs and Beamers, to Range Rovers and Gelandewagens. In my extremely narrow frame of mind at the time, I felt that if I acquired an elite vehicle, then I would reach a state of fulfillment and happiness. At least this is what was pumped into my head through a constant deluge of television and magazine advertisements.
Known for its rolling hills and beautiful beaches, Kitty Hawk is a very frequently visited city with over 40,000 visitors each year. Although it is a good vacation spot, a very important advance in technology that changed our world forever happened. Kitty Hawk NC marks the place where brothers, Wilbur and Orville Wright, invented and enhanced the first airplane. While the Wright brothers were growing up, they were inseparable and very inventive. They started to become peeked by interesting mechanical devices.
Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.
It goes without saying that American cars really have several models that give the users a choice. But is this all? Experts will say no because there is more to a car than just its model and this gives the foreign cars (Japanese, Italian, German, etc.) an advantage over American cars. Among other things and experiences, I am going to explore what exactly is the reason why foreign cars beat our domestic cars.
The design of the Wright Brothers ' airplane was innovative and brilliant. The Wright brothers design included detailed plans for the engine and propellers, the controls, and the body of the plane. Orville and Wilbur Wright designed their plane in Dayton, Ohio and then traveled to Kill Devil Hills North Carolina to finish assembling the plane. The engine of the Flyer I was a twelve horsepower gasoline engine that powered the propellers of the plane.
Why Car Shoppers Will Love This Vehicle Thanks to the abovementioned features, individuals will find the 2018
2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.
Other “normal” people would rather buy a Lamborghini or a Ferrari solemnly because they’re pretty and fast. With cars, you have to customize
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.
Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model.
Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.
These barriers are divided into internal and external factors. These barriers can affect Tesla marketing planning. Internal Factor 1. Behavioral Barriers The behavioral characteristics of the workforce can greatly influence the marketing plan.
According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.
Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.
1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.