Business Intelligence at CKE Restaurants Nowadays, Business intelligence is becoming an essential tool for businesses to seek for strategic advantages; this is because it allows making more accurate and better decision based on current data, information and knowledge. According to Pearlson (2012), “Business intelligence is the set of technologies and practices used to analyze and understand data and to use it in making decisions about future action” (p. 345). This paper analyses case study 11-2 and provides an overview of knowledge management by answering three questions regarding CKE Restaurants’ (Hardee’s Restaurant parent company) decision to promote and distribute the Monster Thickburger based on insights derived from their business intelligence …show more content…
According to Abas (2015), “Business Intelligence (BI) can be defined as the transformation of raw data into meaningful metrics reflective upon historical, current and predictive business operations and performance” (para. 1). In this case, CKE’s BIS known as CPR or CKE performance reporting adds value to the business by providing an overview of how well its products are impacting sales and profits based on other factors such as menu mixes, costs, average unit volumes and the store. In this case, the management found that the Monster Thickburger was responsible for the notorious increase on sales, so they used this information to implement strategic moves that could improve business operations and growth. CKE developed a marketing strategy that increased sales even more. According to Pearlson (2012), “CKE developed a $7 million dollar advertising campaign to launch its nationwide introduction. Monster Thickburger sales exceeded expectations, and Hardee’s sales revenues increased immediately, eventually growing by 8%.” (p. 348). All this information and decisions rescued the company form bankruptcy and increased sales at their restaurants notoriously. Finally, the BIS helped the company to make better decisions in regards to menus items, closing underperforming restaurants, the renegotiation of contracts to add value to the supply chain. …show more content…
There are many benefits that the BIS can bring to an organization such as boost productivity, sales and market intelligence, the setting of more accurate and realistic goals, positive return on investments, gain insights into consumer behaviors, operational visibility and identification of key trends (Holley, A. 2015). Recommendations for developing and using the BIS described in this case, include the use of an effective BIS that incorporates different factors or circumstances in the internal and external environment of the organization such as sales, costs, weather, items or services offered by the company, and trends. Another reason to implement BIS is to reduce voluminous amounts of irrelevant data, poor data quality, and user resistance that affect the effectiveness of
Unit 3 Written Assignment Terry J. King University of the People Abstract Databases are an effective tool for a retail business, to help meet its needs and objectives, as outlined in its business strategy and the values that are contained within a company mission statement. Efficiency is an important driver for a database, and this can be achieved by carefully considering the database relationships that are defined through the primary and foreign keys. Keywords: Business, Information Technology, Database Unit 3 Written Assignment
The company although very similar to Louis Rich in the white meat market, rather than investing in Louis rich the acquisition helps reduce cost and efficiently produce since the Turkey-time has excess capacity. Diversifying portfolio (Crabbies Inc.): Given the OM and LR have essentially been in the white and red meat space, a diversification of portfolio is the need of the hour. Although starting their own line of different foods can be detrimental given the past attempts at doing so, acquiring Crabbies Inc. which essentially clocks an annual revenue of 15million USD and is headquartered in Maine. The firm produces stimulated shellfish products(e.g. crabs, lobsters) made out of low cost materials. The second-best strategy would be the one suggested by Eric Stranger (VP – OM brand): Truly believes in the strength of the OM brand despite the rising concern among experts about the decline in the category as a
Moreover these consumer insights help companies optimize their marketing budget, where in case of Pillsbury same advertising that was shown in
Several new fast-food companies have emerged in recent years, appealing to younger customers with their creative menu offerings. Traditional fast-food companies like McDonald's and Burger King have lost market share to these chains, such as Chick-Fil-A, ShakeShack, and Five Guys. We can see the losses of other companies because when you go near any of these places that are competing the line tends to always be longer at Chick-Fil-A. The only thing is that there are so many more locations of say Mcdonald's or Burger
Case Analysis We have previously reviewed some of the fundamental tenets highlighted in the literature for each of these strategy theories. We now move to applying these theories to Outback Steakhouse. Question Number 1 - Has Outback Steakhouse employed aspects of their strategy as rational thought, to include strategic planning and decision-making? Should they?
In the review of the corporate level strategy, we can see many different competitive advantages branching from their use of corporate diversification and vertical integration. Going deeper into those strategies the three elements that allow for a competitive advantage for The Kroger Co. include operating into different markets, having a successful customer reward program, and by having many different locations nationwide under many different brand names. The VRIO analysis found that all three of these give Kroger’s a sustainable competitive advantage by being valuable, rare, costly to imitate and having the right organization structure business wide. In the review of the business level strategy, there were just as many different competitive
Leading up to 2012, Diamond Food's had been a rising superstar on Wall Street. The company transformed itself from a sleepy cooperative nut distributor to a 21st century snack power house. While some of that transformation was done organically through better marketing and margin expansion, most of the company's transformation was done through acquisitions. Mr. Mendes, the CEO of Diamond, believed that better prospects lie outside the wholesale industry and refocused the company on the providing relatively healthy snack options at grocery stores. In the broad sense Diamond had been doing well up until 2011, but it would not last.
In this regard, the restaurants had to provide quality food at affordable prices while at the same time focusing on making profits. Possibly, there are different ways of addressing
Running head: pantry inc. case analysis 1 pantry inc. case analysis 20 Pantry Inc. Case Analysis Sekia Grimes GEB5787 Table of Contents Introduction 3 Industry Analysis 4 General Environment 4 Sociocultural………………………………………………………………………………4 Political/Legal…………………………………………………………………………… .4 Economic…………………………………………………………………………………5 Porter’s Five Forces ……………………………………………………………………………... 5 Rivalry……………………………………………………………………………………5 Threat of New Entrants…………………………………………………………………..
Therefore, the source of competitive advantage for Barclays would be quality customer care as envisaged in their strategy in citizenship and continuous development of new and unique products for the market. The ability to enjoy economies of scale from supplies and large capital structure should also offer Barclays, a hand in increasing competition. Institutional capabilities and endowment Barclays bank has both physical and intangible resources to help it grow to a leading financial institution in its strategic plans. It has both distinctive and threshold capabilities to allow it create a competitive advantage against its rivals (Warner, 2010).
For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest. Burger king have established a data driven marketing process whose main focus is driving restaurant sales and traffic, while targeting a larger consumer
KFC uses this research so that to consider being valuable because whenever they want to develop new products and bringing up to the markets, they undergo this research for testing and investigate what their customer’s favourite food and how much they know about KFC Company. Hence, this qualitative research it basically the customer’s opinions. The purpose of qualitative research • To provide specific details to guide or understanding in a particular situation. •
In this task I would evaluate two pieces of business information, Apple would have used or could use to make strategic decisions. Apple uses the most common type of information to communicate with internal or external stakeholders which is verbal information and written information. This two information are used in every business to communicate with customers, clients, employees, suppliers, CEO/Shareholders etc formally or informally. Strategic decisions in Apple are made by higher or senior management in the organisation which are long-term, complex because it consists of many departments. In Apple there are three types of decisions in the business which are operational which make day to day decisions, tactical and strategic.
As a Chartered Accountant, my academic and professional work experience has made me proficient in financial modeling, analyzing data and providing key insights for effective financial decision making using basic spreadsheet tools and techniques. It is, however, my experience working as a Business Advisor in Telecom industry a made me realize the importance of different business analytics tools and techniques and how it can be used for better data mining and decision making. I started my career as a Financial Analyst and soon became a Business advisor after obtaining Six Sigma Green Belt Certificate. My role as a Business advisor gave me an exposure to a data-rich environment where analysis of structured and unstructured data to identify areas
Kraft Heinz Company the 5th largest food and beverage company with revenues over $26.5 billion and 26 popular brands under its umbrella has recently seen sales disintegrate from competitors that are associated with natural and organic brands (Kraft Heinz Company, 2017). This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials. KHC, an established company in the packaged-food industry, has dominated the market share with a 3.7% dividend yield, but can soon face destruction to their profitability and impose losses among competitors (KHC: Dividend Date & History for the Kraft Heinz Company, 2018). In order for KHC to remain an industry leader, they must first have a deep understanding of the pertinent factors surrounding the company’s situation (Thompson,