Digitsole Marketing Plan

One group had kids from the age of 10 to 13 in it the other group was slightly younger. The kids were asked how important brands are to them for different kinds of products. In this survey they also asked the kids how important it is that their sports shoes were from a brand. 73% of the older group answered that it is important to them. That’s a really high number which shows just how much the brands have made their way into the sports industry.

An action program is created so management can take corrective action to close the gap between the goals of the company and performance. It answers the questions on what will be done, when will it be done, who will do it and how much will it cost (Kotler & Armstrong, 2016, p. 57). The marketing plan will guide the company throughout the year and help achieve goals that are set. Mattel’s CEO, Georgiadis has an aggressive plan to refresh the franchise and improve both the offline and online experience (Berr, 2018). This encompasses management to work together and find new processes and procedures to update the way the company does business and how the toys are being made.

Silver Sneakers We live in a world where people are looking every day for ways of staying active and healthy, older adults are no different. On the SilverSneakers.com website it states “The SilverSneakers Fitness program is a fun, energizing program that helps older adults take greater control of their health by encouraging physical activity and offering social events. ”(SilverSneakers.com, n.d.)

The Onion:Rhetorical Analysis The Onion’s satirical article, “Revolutionary New Insoles Combine Five Forms Of Pseudoscience”, uses several rhetorical devices to campaign its innovative, revolutionary product: MagnaSoles shoe inserts. Using the fictional MagnaSoles as a model, the article humorously mocks the strategies used by companies to market products to attract customers. Using a sarcastic tone throughout, it gives the read a true taste of the tactics used in today’s advertising. The passage uses fabricated scientific jargon as an appeal to authority, it’s main rhetorical device.

They originally focused on 12-14 year olds to help put the dream and aspiration of being the best they can be in there minds, but changed the target to 17 year olds in hoping to that 17 year olds would want the actual equipment and tools to be the best they can be. I think this is a smart target choice. As an athlete myself, when I was younger I didn’t really care on what brand I was loyal too. By Highschool and college is when I started to become a big nike fan and thought about the actual quality of the product. Having a segment that can think for themselves and being aware of what they are buying Is key.

Introduction The purpose for this report is to analyse the marketing mix of Harvey Norman and JB HI-FI on two competing products, compare both marketing mixes to find the most effective marketing strategy. A marketing plan is a useful tool in the world of business. The four P’s of marketing are product (or service), promotion, price and place, this is a good way of defining the marketing mix. A successful marketing mix has many benefits, such as promotion can increase product sales, price can help stay competitive, product can help reach business goals and place can help your business target a specific audience.

Cutco corporation is the largest manufacturer and marketer of kitchen cutlery and accessories in the United States and Canada (instructors manual, Pg. 22). This company utilizes a direct marketing channel to distribute their high quality goods to customers allowing for most direct route from manufacturer to client. One of the incredible attractions for customers is the “forever guarantee,” that is offered with the purchase of any Cutco Product. The corporate objective is simple, to design and manufacture the highest quality product available. The foundation of this manufacturers product is incredibly high in quality and it has the backing of the forever guarantee ensuring that their support extends long after the purchase date,

The strategy for our company in this game or round was a penetration strategy which means we are going to lower the prices to attract more customers in both market Europe and Asia. Also, this strategy we are going to promote our product (smart phone) in both markets to gain and increase our market share and create a brand in the both markets. In round 2, we planned to open second product, the first smart phone we name to Sky, it was available in Europe and Asia market. We hoped that the names of our product may attract people and be curious about it, but in this round we sell only Sky phone to the European and Asian market.

The marketing segments, target market, and four “P’s”, can clearly make a huge difference in how a product is perceived by consumers, and just as two similar products can be marketed completely differently, two different products can be marketed very similarly. Nike tennis shoes and Oakley sunglasses are two products that have very similar marketing strategies, and it all starts with the market segments and the target market. Both Nike and Oakley use psychographic, demographic, and behavioral segmentation. Nike and Oakley focus their marketing on both genders who have active lifestyles, have a generous and stable income and are interested in sports. In addition, they both target athletes.

NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .

I did some research on this and I haven’t really found much that suggests that anyone is seriously considering the use of the Fitbit with the elderly (more than likely because the technology isn’t as advanced as it could be and the elderly don’t tend to wear bulky watches), but I think once the technology improves it could be a great tool for doctors, nurses, and hospice. The watch could be used to monitor heart rate and health stats remotely in nursing homes, hospitals, or other assisted living situations. Currently, it can still be used to do that for families’ to monitor their seniors’ activity but with the state of the current technology that is as far as its use can go other than just to monitor general activity. The GPS on the Surge could also be modified and used to track location of the elderly for when they get lost in the stores, escape from the nursing home, or drive off on their own without telling you where they went

2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

While they battle the fight of convincing the fashion-oriented youth with extensive marketing campaigns, sport star endorsements and a great number of shoe models, New Balance was able to avoid attrition and successfully create a loyal following. New Balance Shoes provide great performance while still being comfortable and adaptive. Having

2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.