Fashion is my method of self-expression. The clothes we choose to wear gives us control over how others perceive us and affects how we feel about ourselves. From wearing black at the Golden Globes in support of the Time’s Up movement to the traditional Chinese Qi Pao, clothes can show solidarity without words or act as a way for us to connect to our cultural heritage. This is why fashion is important to me, because it allows me to tell a story about who I am and who I aspire to be. I have chosen to further my Management studies at the London College of Fashion because the MA Fashion Design Management covers themes essential for managing a successful fashion brand, which has always been a dream of mine. Upon watching the documentary “The True …show more content…
Her book lent a much needed female insight into the male dominated world of business, and ultimately lead me to pursuing my BSc Management at the LSE. I chose this degree with the intention of firmly grasping the basics of business and finance and developing my analytical skills, which is paramount to achieving a successful career as a creative manager. Taking Marketing as part of my degree, I studied the 4P’s of the marketing mix and was exposed to the basic methodology of primary and secondary research. As part of the module, I collaborated in a team of four to select an appropriate positioning for a new Ford car in Europe. My group completed a report focusing on the strategic marketing of this new model, utilizing theory from the consumer decision-making process. I also had the opportunity to work with statistical tools, such as Stata and R, as part of my ‘Learning from Quantitative Data’ and ‘Statistical Data and Analysis’ modules. The subject ‘Sample Surveys and Experiments’ required me to collect and work with real data to produce a comprehensive report on my findings. These modules gave me the qualitative and quantitative skills required to critically analyse research findings, which will be useful for the Research Methods unit and the …show more content…
My responsibilities included research and analysis of case studies relevant to a new pricing implementation proposal we were working on for the national energy provider. My consulting experience complements the Creative Futures unit, as they both emphasise innovation in business processes and risk management. I am eager to study this unit because it will expand my knowledge on the development and incorporation of sustainable practices into current manufacturing and sourcing processes, which will be useful when I begin my career. Pursuing my interests, I secured an internship at a fashion event planning company, Stylo International. While working on the research and planning of the first Malaysia Fashion week, I attended a meeting with representatives from MATRADE, the National Trade Promotion Agency, which provided me with knowledge transferable to the Managing Fashion Projects unit in this course. After the meeting, I realised the importance of a well-integrated management structure within creative industries, as it plays a central role in bringing a creative vision to life while ensuring its financial feasibility and profitability. My internship at Dell EMC with the Channel Marketing team required me to work with internal marketing tools to ensure that channel partners were branding the company and its products in accordance with the newly issued brand
Abstract In the contemporary capitalist society, the marketing of higher education adopts a highly capitalist-focused rhetoric, with commercials promoting students’ choices in favour of specific educational establishments for financial and not intellectual reasons. Educational institutions use various methods and techniques of persuasion to frame the audience’s beliefs and values in favour of certain educational choices. In connection with pervasive presence of propaganda techniques in marketing, this paper presents a visual and rhetorical analysis of higher education print advertisements’ analysis. This analytical study is intended to show how marketers of higher education reinforce problematic representations that can be read as discriminatory
Week 1’s question asked how marketers can identify the parties to an exchange and the value they receive. I examined how marketers identified the parties by assessing the five conditions of a Marketing Exchange. I also outlined how Consumer Behaviour can identify value received; by analysing the decision-making process and understanding which decision-making state is in use and what type of value the customer is seeking. Angela demonstrated perception of value by detailing her own experience as a sales representative for Optus.
Understanding statistics will give me the ability to make better organizational
The material world is filled with half-seen images of the truth of forms. What we perceive to be true is actually only a reflection of the forms the world represents and by trusting what we see and
Professionalism whether in the workplace or an academic setting can easily be deemed comparable. Both settings necessitate the adherence to a set of values. These values may be established through a formally agreed upon code of conduct as exemplified in a work or student handbook or through the informal expectations of colleagues, clients, professors, or peers. The fundamental standards of professionalism include having respect for yourself, your colleagues, the material you are learning and your professors. There are many characteristics that contribute to being professional.
This EMA will be looking at John Lewis Partnership (JLP); how the JLP have been affected by global and international retailing, sustainability and ethics, and technology and retailing. I will be making three recommendations that JLP might take to ensure their long-term success. I have chosen the John Lewis Partnership (JLP), as I believe it is an interesting retailer to explore. The 84,000 permanent staff who work for John Lewis are partners, not employees. John Lewis, (2018)
Marketing Simulation Managing Segments and Customers A Reflective Essay Debanjan Mal As the newly appointed CEO of Minnesota Micromotors, I was responsible for designing and executing the company’s marketing strategy. This was my opportunity to integrate and apply the mantra of marketing that I have learnt during my course: “Create, communicate and deliver value to a target market at a profit”. Before I started the simulation, I needed to understand the big picture and try to figure out the following in order to come up with my marketing strategy and execute it during the simulation: • Understand the overall market and the competitive landscape where Minnesota Micromotors has to operate. • Understand my company’s marketing
Every little girl plays with her mothers makeup. I used to watch my mother and sisters do their makeup every morning, and I would sit in front of a mirror and try to imitate their actions. As soon as I could walk, I was getting into their makeup. This continued for years until I bought my own materials to gain more experience and expand my creativity. I would use my imagination that makeup brought, and I would test different designs on my friends and family.
Growing up I remember from a very early age being completely captivated by Fashion. My love for Fashion has continued to follow me from the early experiences of watching the red carpets of award shows and being completely infatuated with the ladies long gowns and the vibrant colors of the dresses. To following me through elementary school and loving Art and being able to put colors together to the people in my life always taking notice from an early age, this has continued to follow me all through my academic journey and even to where I am today.
All in all, the Red Book Project was a good way to learn about statistics, specifically about population, samples, and techniques for collecting
Introduction Forever 21 is a clothing brand that is based in many countries. Most people would be very familiar with the brand as it caters to them in terms of a fashion retailer. The country that will be in this report would be in Singapore and the purpose of the report is to perform an environmental analysis on a company. The structure would be an introduction, followed by company background, country background, PESTEL analysis, porter’s 5 forces, strategic recommendations and conclusion.
Abstract The PRADA Group is an Italian luxury fashion house, founded in Milan in 1913. The Group is composed by four brands which are: Prada, Miu Miu, Church’s and Car Shoes. Prada is an international large sized firm that operates in 70 different countries around the world, with 551 directly operated stores (at 30 April 2014) . The company presents a total number of 11,518 direct employees and had net revenue equal to 3,587 million Euros in the end of January 2014 .
Emergence of fast fashion has brought a drastic change in the fashion industry on a global level. Over the past decade it has brought a significant development in the retail sector as well as consumer behavior. This essay highlights the challenges and the opportunities as well as short term and long-term impacts of fast fashion on the industry. Fashion is a style of clothing or dressing at a particular time or place. Fashion is dynamic that is it keeps changing or evolving with time.
Chapter two; Literature Review The entire research journey is based on few important steps which can also be recognized as research process involving certain measures; to be carried out effectively. This process includes (Library, 2015); 1. Framing of a particular research question 2. searching and examining the relevant literature studies 3. Management of the accumulated search data 4.
It helped me realize that firms can enhance their marketing through having an insight into what customers are thinking. Being able to understand consumer behavior allows markets to successfully connect with customers. This is difficult to do but it is the quintessence of marketing. I realized that once businesses recognize a customer’s needs, it becomes easier to choose target customers. This will then help businesses create products that meet the customer’s needs, wants, and demands.