Gatorade Ad Analysis Essay

The man dressed in his suit sitting around a fine wooden table, and circumvented by pulchritudinous women all while sipping his delectable sophisticated potation. Furthermore, this scene implicatively insinuates that by imbibing Dos Equis you can be a suave ladies’ man, and circumvent yourself with classy, adolescent women additionally. Better yet it shows you that you don’t even have to be adolescent to do so. That is consequential considering the fact that this commercial is aimed at sophisticated, upper-class potation imbibers which are probably around the age of forty. Ergo, this last scene is the epitome of suaveness and class in this commercial, and when the man utters the closing words of the commercial “Stay thirsty my friends,” you can’t avail but be sold.

The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.

First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade

Sodium is lost through sweat at higher concentrations, and neither water or even fruit can provide the electrolytes that are needed to replenish the kid’s body. It states in the article that an American diet contains more than enough sodium that a child would be fine without the 270 mg of sodium in that little gatorade bottle, but what child whether they are really young or even a teenager is going to be on a regular diet based off of sodium, sure they might eat healthy but they should still be able to have a bottle of gatorade every now and then, whether it is good or bad for them, it should be their choice on what they want to drink during their games and during their practices. Whether these were made for performing athletes and not growing children, it is understandable that the parent wants what is best for their child but they can not always do that for them when they get older and actually want these things instead of water. I know I would prefer a gatorade over water any day, it isn’t that I don’t like water but it is too plain and doesn’t have a flavor like gatorade and powerade

Pathos is described in chapter five of The Structure of Argument as “emotional appeal combines with logical and ethical appeal to sway the audience” (132). So the appeal they used was pathos because the ad made them feel angry and confused about how their T.V. was changing the channel from the biggest event in our nation. Using pathos was a great tactic because being a super bowl ad it had millions of eyes, it was short but tapped into almost everyone's feelings. Another great part about this advertisement was it had everyone chit-chatting about their product, which created buzz or interest surrounding what they had to

Gatorade is an energy drink that is made to maximize athletes strength in the harsh surrounding like heat. Gatorade was created by a man named Robert Cade who Was the Assistant coach of the Florida Gators as you can see right here, “Gatorade was developed by Cade 's team who were helping the University of Florida football team deal with dehydration related to playing

Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.

To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.

The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are

Gatorade used pathos to show how Michael Jordan is a role model for the future athletes. Showing Jordan’s humane side created respect from the audience, which is what primarily drives this campaign. Therefore, the second half was all about using ethos and pathos to make the “Be Like Mike” commercial

All of the appeals are portrayed in the advertisement, however the main one was most definitely pathos. Ethos was used because the company is trying to show that it is reliable and safe for families. Logos is used discreetly, but it is still very important. It is shown when people in the video use Google’s device and inform the viewer of the possible uses of the product and it’s capabilities. Pathos completely domintates the commercial.

There are limits to the claim, because not every person that drinks Gatorade is going to be as athletic or have the same skills as Dwayne Wade. The ad says that the company has a lot of celebrity endorsers, and that most athletes support and use their product. It uses the Celebrity Spokesperson persuasive technique. This technique is when a company uses a celebrity or famous person to endorse their product. It makes the consumers transfer their admiration or respect for the celebrity to the product.

Marketing is an important aspect in regard to introducing and appealing the customer to a product. Because of this, many corporations utilize this practice, and in doing so, they present their brand in countless different ways. For instance, the hit comedy show, It’s Always Sunny in Philadelphia, has epitomized this concept. On this show, hyperbole and absurdist humor are interwoven within the plot and the progression of each episode. As a result of this, the advertisements for Fight Milk possess a similar tone as they feature a satirical take on the generic advertisements for fitness related products.

The male-dominated “Gucci” shock advertisement created by Alessandro Michele and photographed by Glen Latchford displays Gucci’s trademark “G” symbol shaved into the pubic hair of the model Carmen Kass, who is pictured semi-clad with a male model crouching between her legs. The female model pictured in the advertisement is portrayed as submissive and depended on the man figure; only her lower body is seen, showing that just her intimate body parts are truly important and have the function of satisfying the man. Her arms and legs are widely spread, which shows that she is in the total control of the male, who can do what he wishes with her and also there are no signs of her being not okay with the situation, which hints that this setting should be taken as the usual one. This advertisement is one of the examples which shows the inequality between men and women all over the world. Our world is known as the male dominated one.

The Doubletree Hotel ad has successfully used pathos to entice their audience