Gatorade Research Paper

This was invented by scientists from the University of Florida, for football players to drink during practice and games. The basic idea was to hydrate the players faster than just normal water would by regenerating electrolytes. In the mid 1930’s, the stadium that is still known as home for the Gators was known as Florida Field. The name was changed in 1989, to show how much the team was grateful for the college benefactor by the name of Ben Hill Griffin, Jr who gave money towards revamping the stadium.

Coca Cola consistently has to review its products to meet the demands of the consumer. Consumers like to have a variety of beverage selectins and are continually looking for new flavors. This puts more burdens on Coca Cola to be creative and innovated to stay

PepsiCo had introduced their new formula product to the world in 1999 and the product had finally become available in the United States in 2003. The company promised that the new Sierra Mist Natural lemon-lime soda is going to be make with natural flavors, real sugar, and nothing artificial. Additionally, they used the nature as their themes in the advertisement campaigns to boost the products’ freshness feelings for the audiences to see and feel when they look at the advertisement. PepsiCo targets audiences who love natural, no caffeine, freshness, and make with real sugars products. To be able to get the audience’s attention, PepsiCo uses the strategies of ethos, pathos, and logos to inform the audiences to get their product.

Gatorade was founded in the summer of 1965 when a University of Florida assistant coach sat down with a team of physicians to determine why so many players were being affected by the heat and its illnesses. Two key factors were determined by the group of researchers: the fluids and electrolytes lost were not being replaced, and the large amounts of carbohydrates used for energy were not being replenished. The researchers went to the lab and formulated a balanced carbohydrate – electrolyte drink that would replace the key factors the Gator players lost through practice and games. That is how the name ‘Gatorade’ came to be. This commercial has a strong ethos, pathos and logos with professional athletes and voice overs of ethos, music, visuals

For example Gatorade is the original sports drink, uses healthier ingredients like sugar, and uses more potassium and sodium to help better supply athletes with Electrolytes. This is why Gatorade is better equipped to beat Powerade in the long

He created Gatorade at the university of Florida. It's located in Gainesville, FL. According to www.nerdfitness.com, “Gatorade has electrolytes: your body soaks up these electrolytes quicker because your electrolytes are depleted from exercise, and they soak up the water right along with it. Regular water works just fine too, it just doesn't get absorbed as quickly. Gatorade has a good amount of sodium and glucose “.

Being a person of sports and fitness, the brand ‘Gatorade’ is quite familiar. Gatorade isn't just any sports drink but a sports drink that is known for its exquisite taste and excellent job at replacing ones electrolytes. Gatorade is a beverage most enjoy but for athletes it is practically a blessing. The world known drink motivates and pushes its athletes to go above and beyond and to be sure to hydrate as well. In one of the many Gatorade commercials out there, I was able to see as to how Gatorade used ethos, pathos and logos to both amuse and convince its audience.

Make Lemonade Jolly 's Environment Essay Environment can shape a person in many ways, it can make you happy or sad. Successful or a failure. Environment has almost the same impact on your life as your choices and determination do they can make it or break it. Make Lemonade by Virginia Euwer Wolff, was a book that made the dynamic characters ' identities mature or force them to be stuck in depressing bad situations. Although Jolly has been raised in a bad place, like all of the rest of the characters in the story, she also has 2 small children that she is responsible for.

Moreover, Quaker tried to make an agreement with distributers for both Gatorade and Snapple. Which was another failure. Finally, Quaker changed bottling with larger sizes as it did for Gatorade, but failed it again. People had been already using the “32-ounce bottles” which was satisfying their needs by then. Needlessly, going from 32-ounce bottles to 64-ounce ones was a misunderstanding of customer’s needs and as expected, it resulted in a drop in sales and couldn’t be

PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio. • As of January 26, 2012, 22 of PepsiCo 's brands generated retail sales of more than $1 billion apiece, and the company 's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion Based on net revenue, PepsiCo is the second largest food and beverage business in the world. Within North America, PepsiCo is the largest food and beverage business by net revenue. Indra

2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.

Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’

This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived

Founded in 1965, the company is standing strong till now and it too consist of brands that are over 100 years old. With merger and acquisition of other companies, the company brands under it such as Frito-Lay, Tropicana, Gatorade and Quaker Oats. Ever since, the company has a staggering average retail sales amount of about $92 billion (USD). Being a premier producer and to supply convenient foods to the customers has always been the core focus of the company and because so, PepsiCo International always strive to thrive in its very own

Overview The Pepsi Cola Company owns several brands. Currently, they own 22, to include Pepsi, Lays and Gatorade. Those three brands collectively generate more than $1