Compare And Contrast Coca Cola Vs Pepsico

Matthew Ferguson BUSI 400 June 15, 2015 After reading 20 of the latest press releases from PepsiCo, that Pepsi is actually pursuing is product development, market development, and finally forward integration. Pepsi focuses on performing near and long term investments, having future plans on making global investments. The first strategy that Pepsi is pursing is product development, a strategy used by a company to increase sales by modifying or upgrading a product. This entails a lot of research and development expenditures and a main reason being to be major competitors offering better quality products (David & David, 2015, p 138).

Coca Cola became such a well known American Icon because it was a suitable drink for everyday consumption by people of all ages unlike alcoholic drinks and wasn’t bitter like coffee and tea. Also, Coca Cola was always there during hard times in American like the Depression and the Prohibition period. It became well establish by people that journalist William Allen White declared “it was a sublimed essence of all America stands for…” 31. During World War II and the Vietnam War, wherever the American soldiers landed the Coca Cola Company followed, remained the soldiers of home and boosting their morale. The Coca Cola also made factories wherever they landed establishing themselves in every continent on Earth to every known countries and territories.

This simply describes the generation at that time invites to experience the pleasure of the Pepsi product. “And feel the Pepsi way/ taste the thrill of the day…” is the perfect quote to describe Pepsi has the especial taste than other soft drinks. Pepsi use's celebrity to increase their sales because they knew that the consumers will purchase the product if they believe Michael Jackson is using the

Dr.Pepper is a better soda brand than Coca Cola, because it has less caffeine and better flavors than Coke. Some people agree that Dr.Pepper has more sugar and doesn’t taste nothing like Coke. While others disagree that Coca Cola is a better Beverage. Because if you drank Dr.Pepper you can easily taste a bit of cherry in your mouth having your mouth smell like cherries. According to Debate.org an Investigator RacH3ll3 had mention that Dr.Pepper is a better drink stated,” Dr. Pepper taste better also it has less acid than coca cola.

Coca-Cola has been around for over to her New Year's, starting in 1888. This beverage has been an American favorite since it came out. This shows that even though Coke has a lot of quantity they still deliver at continuous quantity (World of Coca-Cola). How did Coca-Cola appeal to its consumers? Out of logos pathos and ethos Coke showed using more pathos when advertising their product with examples of their open happiness and the snow bear commercials.

This can be considered a negative impact on both companies as due to the similarity in their products, price wars are often triggered as consumers will tend to purchase the cheap option. With lowering the prices both PepsiCo and Coca-Cola are losing potential sale revenues and thus profits. Once the price wars come to a stand still, the businesses look for alternative marketing strategies to get an upperhand, such as products. To respond to this rivalry, PepsiCo has recently expanded their beverage

QUESTION NO: 1 Contrast Coke and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected?

¨ Entertainment – Games with free T-shirts, Pepsi points under the cap etc.   SWOT Analysis • Strength: Company Image/brand equity: Pepsi has a reputable image all over the world, IT has a brand name that holds its prestige in the all over market .This image and brand equity give Pepsi an edge over its competitors Strong and vast distribution network: The vast distribution network of Pepsi is another strength .the improvement in packaging and the commencement of plastic shells has given Pepsi a favorable response from distributors and dealers, company makes sure its availability to make its product available to the distributors and its regular supply Strong brand portfolio: Pepsi owns 80% of the top snack brand.

Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,

1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.

In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.

• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.

a water, juice, tea, or some other alternative drink. However, at dinner if you have had the soft drink already at lunch you must drink water or another non-soda drink now at dinner rather than a second soda for dinner. Another thing you can try to do is fuel up on water whenever you crave a soda, because drinking a glass of water helps you feel fuller and will also not have the caffeine high feelings produced from a soda. Ultimately if you are one of those that likes to habitually go to the fridge just to grab a soda, get into a habit of instead of grabbing a sweet drink, grab a nice low-calorie snack or something that is better and more pleasing than this soft drink that actually will hold you over in the end. With any goal not just these

Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company.