Peugeot Marketing Strategy

Marketing Campaign -The marketing campaign will be targeted to mainly younger audiences but other people could also be targeted depending on what they desire. -The method of marketing will include billboards, radio and television commercials, since these are what younger and older audiences listens/watches everyday. -The radio advertisement will be played on 97.3FM, as it is currently the most popular radio channel at the moment and the advertisement will be played at around 3 pm, as during this time is when usually students get picked up their parents or on the bus home. The ad can also be played at around 5 pm, as this is the main time where adults usually finish work.

Research Analysis for Business It is my responsibility as a Business Consultant officer for General Motors Corp. monitoring all activities of the company and then review them thoroughly to be able to device more cost-effective and profitable business plans for the organization. General Motors is one of the principal auto makers in the United States and across the globe marketing their automobiles and innovative style. According to “General Motors” (2014). During the earlier years General Motors only held Buick Motor Company, several years later the automaker obtains multiple corporations including Oldsmobile, Cadillac and Pontiac.”

Warby Parker is an eyewear company, which sells prescription glasses and sunglasses. The company was founded in 2010 and is based in New York City. Warby Parkers story starts with a college student who couldn’t afford new glasses after his old pair broke. Long story short he and other college buddies started the company and made WP’s corporate social responsibility part of their branding. The way the program works is, for every pair WP sells; a pair is given to a child or organization that needs one.

The second issue has the same importance as the first one, it is a choice between taste and health issues. The decision about the taste and health will eventually be solved with a clear compromise, because both of these factors have a great potential for the market. This decision can affect all the range of products that may be released later on. First BASES indicated that health is more important in this area, but the second BASES shown that they should not ignore the "taste" because it has the great importance for consumers.

(3) Finally we implement our segmentation by optimizing our products/services for that particular segment and communicating the decision made. Answer: (b): United Airlines segments its global markets using psychographic data collected about its customers. It divides them into the following categories: Schedule optimizers: These type of costumers aim to reach their destination by a certain specific time and select their flights accordingly. Mile accumulators: These customers go out of their way to take flights that will build up their air miles entitlement.

As we prepare a strategic marketing plan for PPQ parts, we must consider some of its stated goals. If we look closely at these goals, we may determine the steps the company will need to take to reach these ambitious plans. The first goal as identified by PPQ includes the expansion of its sales force and employees by 100% over four years. This doubling in the amount of staff will have a significant impact on the way PPQ chooses to do business in the years ahead. For instance, PPQ needs to pursue aggressive identification of bright potential employees to increase its workforce.

I believe this is a bonus for Chevy because this allows for them to be to market to a larger crowd of consumers. The Chevy Sonic may target more of the first time driver being a teenager whereas the Chevy Corvette target market is the older retired couple looking to have a second vehicle or play toy. Having variety is never a bad thing, not everyone like the same thing or can benefit from the same style of product. Having a good mix which Chevy has seemed to have mastered gives them the biggest advantage when consumers look to spend their money. Evolving the price around the different types of consumers Chevy is marketing has been a reliable quality.

The use of a marketing mix is a great method to help make sure that positioning the right product in the right place will take place. It is an essential tool to know what products can be proposed and how to plan for an effective product offering and also help to discover growth opportunities in a market. In the 70’s it was extensively recognised by marketers that the marketing mix should be modernised. The extended marketing mix known as the 7Ps was created by Booms & Bitner in 1981 which include 3 other features to the 4 P’s.

Consumer opinions about the American Automobile Industry I think we should start first with looking at the American Automobile Industry in general than look at the products they manufacture. The U.S. or American Automobile Industry is one of largest in the world, between 2008 and 2013 over 8 million passenger vehicles were manufactured by 13 different companies [1]. The automobile industry accounts for 3.5 % of the gross domestic product of the United States, at the end of 2012 the industry employed more than 786,000 people. Practically every major automobile manufacturer in the world now produces car in the US, in addition to manufacturing they have testing facilities, research and development and several have transmission manufacturing

Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.

Name: Jasmit Singh ID: J13013948 Section: DB 4 Lecturer: Ms Lingkeswari Table of contents Content Page Introduction 3 Market segmentation 4-5 Product strategy 6-7 Pricing strategy 8 Place strategy 9 Promotion strategy 10 Conclusion 11 Reference 12 Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is

In addition to consumer behavior, companies must take into account other factors in order to develop business able to satisfy the needs and wants identified in the market,

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

The human society was renovating and advancing every time in every places. The life nowadays was built by those ancestors who had created miracles. However, an innovation needed time for attempting, fund for achieving. At the beginning of the last century, the Great War was influential, which brought death, injure, poverty and starvation. Even the period after the war, those post-war countries in Europe experience a struggled time.

1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.