Social Media Symbolism

In his article “Inside Bernie Sanders’s Social Media”, journalist Michael Grothaus discussed how the Democratic nominee hopeful has dominated social media. His piece for the website of magazine Fast Company pointed the similarities between Sanders’ use of social media compared to that of Barack Obama’s in 2008 and explained how the Sanders campaign has used social media to mobilize his movement. All of the points Grothaus made in his article required the use of rhetoric: either ethos, logos, or pathos. Grothaus employed these strategies by citing experts on the use of social media in presidential campaigns, analyzing the effect social media has on campaigns, and showing how social media has brought people together for the campaign.

This thesis examined and analyzed the qualitative

Introduction Qualitative research are those kind of researches that an outcome is obtained without the application of statistical methods of data analysis (Strauss and Corbin, 1990 cited in Golafshani, 2003). However, the qualitative research takes a direct approach, where the researchers arrive at a conclusion through the observation of events as they occur naturally without external interferences (Golafshani, 2003). Ethical and methodological issues may arise, therefore in order to demonstrate the legitimacy of Qualitative research it is important to integrate rigour and trustworthiness. Potential ethical issues There is the need to take into consideration ethical issues that may arise from conducting qualitative researches.

within the generation of networking and social media is embedded into each verbal exchange and absorbs a huge amount of ones time. a few argue that social interplay over the internet lets in the world to turn out to be extra globalized and interactive, connecting us in ways we would have never thought of. Others agree with the overuse of social media is bad and promotes slacktiism – taking measures in the direction of a social purpose that usually have little effect, including liking a photo. Malcolm Gladwell, creator of Small alternate: Why the Revolution Will now not Be Tweeted, uses the rhetorical appeals of ethos, emblems and pathos as well as colourful word play and social content to describe the difference between 20th century activism

Here, the social media act as a central component in communication within and across various branches of any organization. Organizations have widened their outlook to create a culture that is acceptable at global level. Today the organization culture has become more information-driven and knowledge-oriented. You need to be updated regarding all the advances in your field of work.

3. QUALITATIVE RESEARCH THEORY 3.1 QUALITATIVE RESEARCH Qualitative research is a form of research in which the researcher collects and interprets data, meaning the researcher is as important in the research process as the participants and the data they provide. Reason and Rowan (2004) have argued that the core element of a qualitative research approach is to connect meanings to the experiences of respondents and their lives. According to Clissett (2008) qualitative research involves a variety of research methods that can be used to explore human experience, perceptions, motivations and behaviours. Qualitative research is characterised by collection and analysis of words in the form of speech or writing.

In the generation of technology and innovation, the creation of social mediaattract a vast number of people world wide. Aside from the basic necessities of living it may also considered as one of the most important belonging of an individual in this day and age. Primarily because of its accessibility to communication, information, education, and entertainment. Social media offers several kinds of Social Networking Sites (SNSs) such as Facebook, Twitter, Instagram, Snapchat, Gmail, YouTube, and among other things, which enable the users to communicate and participate to broader range of issues and events worldwide.

Today our society is more concerned in face book friends where people don’t interact face to face. Social Media has a great impact on business also but only if it is planned strategically otherwise it can be a big failure. It is estimated that 80 percent of teen are Internet users. So, it is no doubt our real world social lives are seeing some changes. Social media is the driver behind that connection.

According to Psychologist Dr. Jim Taylor, the world of social media today is transforming self discovery from a process of knowing thyself to rather showing thyself.(Taylor: online). Your online persona, or rather social media profile, can in many ways be viewed as a form of self-presentation. Self-presentation, which is “the conscious or unconscious process by which people try to influence the perception of their image”, is not only natural, but also takes place in the offline world through social interactions (Junco : 111). We have a perceived images of ourselves and we want to communicate to the outside world and ensure that other people see us as we view ourselves. On social media we view our profiles as a representation of who we are.

Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.

Social media are a websites and applications that enables a person to create and share a content. A person can also interact with someone like family, friends, loved ones all around the world. It deals with the sites that a person uses in order for them to have a communication. It has some negative outcomes that has a aggressive feelings, aggressive thoughts, and aggressive behavior. Social networking describes the phenomena found in, participatory and self-expressive websites such as Facebook, Twitter, My space, and Youtube.

Qualitative research method has been widely used to gather data on specific subjects. With in- depth analysis, this method helps the researcher to get greater insights on various phenomena. The major reason why it is usually preferred over other methods is that it not only examines the when, where and what of a decision making process but also the why and how. Debates, interviews and various other researches are the areas where this approach is commonly used. Depending on the requirement of the research, the data gets streamlined once the entire data is obtained and gathered.

Social Media for The Community In this Modern Era, Social Media plays an pivotal role in communicating. If we look according to the expert B.K Lewis, media social is label for digital technology that allows people to interact,providing and sharing the message content. We know that social media is very close to the community. Even it can be said that “human’s can’t lived without social media”.

2.3 Sociological perspective: Macionis (), analyzed that sociology is efficient study of human society. Society refers to public who live in a defined region and share a way of existence. Sociology’s analysis of society is a special point of view called a sociological perspective. To define the sociological perspective there is an additional way to define that is considering the general in the particular. It tells that that sociologist look for common pattern in particular human’s behavior.

Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. Nowadays, the use of social media has greatly changed how people interact with other people. Today, most people only consider the benefits that the social media brought to the people without thinking about the possible negative implications of using it.