Next in Comcast's relative ranking of the pillars of being an analytical competitor is measuring the executive support of analytics. At present, there is no shortage of this within Comcast and will only grow as time goes on. A growing mantra of leadership at the company is to support your decisions with data and to only sell new ideas if they have the data to back them up. Often this translates to business intelligence teams working directly with senior management to prove or disprove hypothesis on processes or behaviors that lead to strategic decisions within the company. Upon seeing this benefit of having analytically driven decisions, the executive support to 'push down' the functionality of an analytics platform is often a key performance …show more content…
Given that most analytic and business intelligence functionality is still conducted at a local or regional department level it can't be inferred that Comcast currently exhibits a direction for its analytical strategy on the whole. It should be noted though that there are some initiatives currently implemented at Comcast that have hints of an analytical strategy with regards to improving customer service and the first impression the customer experiences when going through ordering and installation. However, this process came more from executive intervention at the director level and happen to be narrowly focused on a select number of metrics. On top of that, the continual management of these initiatives does not fall with enterprise level analytics or business intelligence groups but rather specialized teams located directly within the business units impacted. Comcast most definitely has the desire to move towards having analytics drive its decisions and direction at a large scale; however the pieces are not currently in place to support that …show more content…
It qualifies as an analytical company based on its utilization of enterprise level business intelligence teams and infrastructure, using local and department level analytical teams to build out competitive advantages, and having a culture that supports and can understand analytics from the top down. It lacks the features to be considered a competitor based primarily on its fractured governance of analytical initiatives and the lack of a strong central analytical corporate strategy that is applied beyond a few select measures tied to company performance to drive
Comcast Corporation is one of the nation’s largest global media and technology companies and has two businesses that include Comcast Cable and NBCUniversal. They offer the largest video, high speed internet, and phone providers to residential and business customers and are a publically traded company. Founded in 1963, they are head quartered out of Philadelphia, Pennsylvania and span across over forty states. Management information systems are imperative to the success of a large company like Comcast and without people, information, and information technology would not be nearly as successful. There are several different types of systems and technology that impact the day to day business such as supply chain management, agent based technologies,
Given the nature and backgrounds of our board members and the experience of our full-time staff, everyone understands the need for growth in analytical capabilities. Every level of internal leadership understands and is committed to becoming an analytical competitor. Large-Scale Ambition This is another area where Beat the Streets is in strong standing. With the creation of a Beat the Streets National organization designed to be an umbrella which serves, among other things, as a repository for best practices, the chapter organizations have an opportunity to accelerate their growth and progress by learning from each other.
The information revolution is sweeping through our economy. No company can escape its effects. Dramatic reductions in the cost of obtaining, processing, and transmitting information are changing the way we do business. “To get ahead in today’s business world, a company must utilize the right resources. One of the most effective, of course, is information technology (IT), which has become an essential tool for businesses across many industries” (2013).
Business Intelligence at CKE Restaurants Nowadays, Business intelligence is becoming an essential tool for businesses to seek for strategic advantages; this is because it allows making more accurate and better decision based on current data, information and knowledge. According to Pearlson (2012), “Business intelligence is the set of technologies and practices used to analyze and understand data and to use it in making decisions about future action” (p. 345). This paper analyses case study 11-2 and provides an overview of knowledge management by answering three questions regarding CKE Restaurants’ (Hardee’s Restaurant parent company) decision to promote and distribute the Monster Thickburger based on insights derived from their business intelligence
The two firms combined will be the country’s dominant cable and Internet provider. Cohen’s rebuttal to the negative feedback of this news was that Comcast already has competition to worry about such as Amazon, Netflix, and Apple. Cohen is right to the extent that these corporations are giving Comcast some form of competition. But the competition isn’t remotely as effective as having a newly merged company with control of roughly 40 percent of the high-speed broadband Internet market. Cohen mentioned 3 companies that don’t even dabble in the cable business at the current time.
Business intelligence is a big part of any customer experience strategy, especially for the VP of Commerce. Analyzing what's bought, when, where, and by whom is critical knowledge. That data is used by the auto industry to discover trends and shape their offerings. Documenting in-store, online, and person-to-person buying preferences helps predict future buying habits and purchase behavior.
History between Netflix and Blockbuster Netflix Inc. is American entertainment Multinational Company. Netflix was founded by Reed Hastings in 1988; its headquarters is in Los Gatos, California. Netflix is one of the biggest internet television networks in over 190 countries that provide online streaming of TV shows and movies without any commitments or commercials. Blockbuster LLC is an American based company, their headquarters’ in Dallas, Texas. The company was founded in 1985 after the sharp downfall of the gas and oil industry.
How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).
What are the two types of core competencies that drive a firm’s competitive advantage? Which firms demonstrate a clear competitive advantage because of (a) major value-creating skills/core capabilities and/or (b) superior assets or resources? Which firms have demonstrated sustainable sources of competitive advantage? The two core competencies that drive a firm’s competitive advantage are cost leadership and differentiation.
McDonald’s is the world’s largest restaurant chain, serving a total of 69 million people a day at 34,000 restaurants worldwide. While facing a tough competition, McDonald’s has chosen to launch a new product to sustain competitive advantage as well as to attract customers in the ’18 to 32 years old’ range, which they have struggled with up to today. They launched the McWrap on April 1, invented by the 47 years old vice president and executive chef Dan Coudreaut. The McWrap is meant to be a healthier choice than the products McDonald’s are in general known for, as well as to compete with competitors such as Five Guys, Subway and Chipotle. However, people assimilate McDonald’s to junk food unlike the ”Subway buster”.
Now, like any other company out there in the corporate world, they all come across a point in business where they face a competitive situation, due to either their product line, pricing, or their financial system. According to our
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer.
The four building blocks of competitive advantage can be used to help a company become more profitable and stay ahead of their competition. The four factors are superior efficiency, quality, innovation, customer responsiveness. All four building blocks are important to any company. However, I believe that customer responsiveness is the most important because having loyal and happy customers can make or break any company. The four building blocks can help companies grow and become the leader in their industry over their rivals.
The increasing level of competition decrease the profitability. Moreover, this tool provides a foundation to formulate strategy and recognize the competitive landscape in the same industry of the company ("Industry Analysis | Porter’s Five Forces | Competition,"