D1 Unit 4 Business Research

BA 670 Week 7 Business Analytics Research Paper JoAnn Calderon Brenau University Abstract Business analytics is used by firms that are dedicated to using data when making decisions for the organization. Business analytics is primarily used to help companies obtain an understanding of information gathered to make business decisions that can be applied to the automation and optimization of its business processes. Business analytics can be placed into three categories: descriptive analytics, predictive analytics and prescriptive analytics.

Abstract Apple was co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 is a company that has been through many ups and downs over its 40 year history. Steve Jobs has always had a significant role in the company’s history but his biggest accomplishment came when he saved Apple from near bankruptcy when he came back as the new CEO in 1997. We will take a look at Apples beginnings and how it became to be on the verge of bankruptcy. We will see how Steve Jobs helped turn Apple around when decided to come back to the company he helped found in 1976 and what his ideas and innovations did to help make Apple one of the biggest corporations in the world.

Much of Facebook’s profits come from ad-revenue through targeted advertisement placement derived from Facebook user infometrics. (Warner, 2016) In the early 2000’s, before facebook was the socialmedia conglomerate that we see today, skepticism was placed towards monetization, revenue streams, and just how exactly a free website was supposed to be profitable. Nevertheless, the initial public offering of Facebook set the record for trade volume, beating the record previously held by General Motors (Pepitone, 2012).

Part A The globalized and highly technological world market is nowadays creating a new environment for the business activities. The use of new technologies allows the companies to reach their customers in an easier way. Furthermore, the innovative technologies provide the businesses with more opportunities in terms of entering into contact with the stakeholders and satisfying the highest revenues. Among the new technologies that reshape business functioning all around the world, social media have developed to be an important means for communication with customers and a powerful marketing tool.

Studies have been done showing using social medias can help businesses grow. For instance, Facebook has 1.13 billion daily active users. There are no other network boasts the same user as Facebook. According to Facebook, “Every user is connected to one another by an average of 3.57 degrees of separation.” This is where word-of-mouth comes into play, and as you’ve heard, that’s the strongest from of advertising.

Number of conversations and feed backs that are gotten from the social media concerning the business can be used to research and learn about the customers so that the company can improve on products and services to meet the needs of the

Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory

INDIVIDUAL ASSIGNMENT COVER PAGE MARKETING PRINCIPLES INDIVIDUAL ASSIGNMENT (20%) Submission Date : 21 JAN TUTORIAL CLASS : INTAKE 8 STUDENT NAME : ANG TIAN HUI ADMIN NO : 1370690H BRAND: XBOX ONE

Media Statistics Since Facebook, Twitter, and Instagram are three of the most popular social media platforms in 2016, it is better to measure these platforms to improve the search engine marking (“Top 15 Most”, 2016). A Company’s social media daily post frequency, greatly affects their online following and customer engagement. “There are 5 million images uploaded to Instagram every day” (Richard, 2013). In order for a company to maintain a connection with their followers and reach out to them despite the hundreds of other images they are scrolling through every day, they need to post enough so that they stay relevant in the eyes of their followers. “64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands

- Nowadays, marketing a product is in a new dimension. We are in the technological era where internet applications like Tweeter, Instagram or Facebook are being used to sale any product from small to big scales. The American Xpress Open Forum has a guide of five tools that anyone can use enhance a company’s product marketing which brings great help to all beginners in the world of business. - Keeping the costumers coming back for more is a sign that the product or service is on demand, but it is also because of strategies out of the art that the business representatives implement.

• Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs.

Personal Observations Marketing is an integral area of a firm that is ever changing and developing. Through the literature, a linear and cohesive point was made. For a successful marketing method, a firm must delve into all resources and be open to new and innovative ideas. The past research, though sometimes irrelevant, offer important stepping stones for new research.

The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided. Introduction Apple Inc. is an American international association headquartered in Cupertino, California.

Children’s lives have quickly shifted onto the Internet in the twenty-first century. Even the President of the United States has nearly forty thousand Twitter and Instagram posts. Social networks are websites that allow users to interact over the Internet. There are 600 million Facebook users across the globe (Rosenwald 2). 300 million visit Twitter every month (Maney 3).

(Source: Facebook data 7/26/17) What this means (in case you had any lingering doubts), is that statistically, Facebook and other social channels are now too big for