Market Segmentation Of Apple

Companies consider their product and services as the way they do business (Schneider, 2013). Product-based marketing strategies focus on the products the company is offerings instead of a customer. Companies invest a great amount of money, time to differentiating, designing, and creating their product. This gives companies a completive advantage of their competitors. The customer-based strategy identifies the companies target customer (Schneider, 2013).

The main focus of the company is energetics sales techniques Marketing orientation- Where the company focuses on identifying the consumer needs and then doing everything in their power to satisfy the costomer needs as efficiently and effectively as possible. 1.1)2.

D1: Effectiveness of the use of Marketing Techniques used in Apple: There are numerous of reasons which, helped Apple to become the top successful business in Electronic industry across the world. This business takes benefits of the advanced & high technologies goods. This business has achieved so much success in the past 40 years due to it spends millions into producing new products which are, Macintosh, IPhone, IPod, IPad, I Watch, Apple TV which have become ground-breaking and attractive to customers. The image on the left implies Apple product development timeline from Apple I computer to IPad.

This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by

Because Xiaomi´s products are so much more affordable, the market for high-end phones have changed. With their convenience and affordability, Xiaomi basically created a new mass market for smartphones in the emerging countries they´ve expanded

Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.

has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).

The four philosophies are production, societal, sales and market orientations. Marketing philosophies are a major influence on the marketing strategies. Different philosophies define the company’s mission and primary goal differently (Lamb, 2014). Production orientation focuses on producing quality goods and services at the best price without the consideration of the market demand. It relies on the statement that consumers will favor quality, innovative and performing products.

Market structures describe the competitive environment in which a firm operates. The characteristics of the market structure will have a major-influence on the competitive strategies and tactics that are implemented by firms. (Octotutor, 2014). For the purpose of this analysis, I have chosen to analyze the Coco-Cola Company, which operates in an oligopoly. This type of market has many implications for both consumers and competing firms.

targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.

For example developed countries will be more likely to buy a Mercedes than still developing countries. Age also plays a major role in segmentation as each generation differ in its own demands, and method of usage of products. So Mercedes

ORGANIZATIONAL STRUCTURE Apple Inc. has followed different organizational structures and the changes that came depending upon the time frame and when situations called for it. Our objective is to find out the advantages and disadvantages of different organization structure that Apple Inc. has implemented till now. Apple Inc. has followed a flat structure of organization. Basically this flat structure has encouraged employees to contribute to the decision making process by directly participating in it.

Products That Deliver: Apple cautiously considers what customers are looking for, so its products are a consequence of both extensive research and powerful styling. This meticulous planning is a huge contributor to Apple 's high consumer- contentment rates. It 's plain and simple: Robust and easy-to-use products not only make your consumers pleased, but too make them want to purchase extra products from you. Consistency: All of Apple 's products have the same basic architecture. Because of this consistency, consumers who previously own Apple products have a good idea of what they 'll be getting before they make a purchase.

The process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and

First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than