The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl. What’s initially eye catching, however, is the amount of yellow there is on the stage. The producers deliberately utilized symbolism to establish logos by producing a contradictory relationship between the lyrics of the song and their choice of color. In the late 1860s, the Women’s Rights Movement was led by Susan B. Anthony, a Kansas resident. Because of this, Susan B. Anthony decided to lead her campaign based on the color of her state’s flower: the sunflower; thus she symbolically utilized the color yellow throughout her Suffrage movement campaign. This becomes especially …show more content…
For instance, while the little girl sings the demeaning lyrics a fierce ice skater bulges through the stage door, and gives the little girl a staggering look of encouragement and invite which aided her in singing, “Made of iron. And of striving, self-dedication, and of battles. This is what girls are made of.” At this moment, Nike has created an atmosphere of reassurance and encouragement between the little girl and the ice skater as well as the other female athletes to invite their targeted audience into being
This passage really stood out to me because it is a fond and genuine moment between two characters that often come across as lost and are exploited incessantly by Russell. The story that Suzanne retells is humorous and preposterous, revealing the personality and the carefree attitude that any ordinary teen should possess. You can see a real warmth and friendship between the two girls, as an episode of something close to normality briefly suspends itself in their portfolio of otherwise offbeat experiences. Instead of running towards crazed situations charged with danger and immorality, the two are simply content with just being typical girls, enjoying each other's company with sunny
The Yellow Rose of Texas was a song handwritten in 1836 in Texas, but it wasn’t officially known until 1858 in New York when it was copyrighted. Nobody knows the true composer of the Yellow Rose and its purpose. Even with the mystery of the song, it became a big hit throughout the world. The Yellow Rose gained fame through Europe’s musical performances and to the soldiers during the Civil War. Even though the song was very popular, the songs original version had many grammatical errors in it because of its origin.
Love tends to effect each character’s action differently. For example, love is what motivated the plot of the story “The Valley of Girls” by Kelly Link. For instance, the Olds observed society and performed actions to make sure their children are aligned with success. Love and social status is what makes these people relate, or correlate with each other; it reminds me of a government politically develop by love and society. In “The Valley of Girls” by Kelly Link, from Teenagers and Old are motivated by two specific motives, which are love and social status.
Russell wrote a short story that took place at “St. Lucy’s Home for Girls Raised by Wolves”. The parents of the girls sent them away to train to become a functional and civilized member of society and provide them with a better life than their werewolf parents could provide for them. In this book, Russell introduced each stage of change with an epigraph that described what the girls should be expected to complete in the stage. The epigraph furthers the reader 's knowledge by outlining what they should expect from the girls in each stage. It develops the girls as individual characters in a different manner than the stages do.
To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.
Dave Barry’s “Guys vs. Men” is a satirical essay that explores the gender-based notions society has placed on the behaviours of individuals. Barry specifically focuses on males, and centers his essay on what characteristics a guy possesses as opposed to a man. He describes men who try to exhibit manly behavior as serious, and develop “stupid behavioural patterns” that produce violence. With a humourous tone, Barry argues that there is another way to look at males: “not as aggressive macho dominators; not as sensitive, liberated, hugging drummers; but as guys”. Barry proceeds to illustrate three characteristics guys embody: they like neat stuff, they like a really pointless challenge, and they do not have a rigid and well-defined moral code.
The significance of the color yellow in the story is that yellow represents sickness. The woman drives herself crazy by staring at the yellow wallpaper. The intended audience goes from her love interest at that point in time to simply questioning the heavens. For example, in the text it says, “Her poems about death confront its grim reality…her poems about religion, she expressed piety and hostility and she was fully capable of moving within the same poem from religious consolation to a rejection of doctrinal piety and a querying of
Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a
The producers of these commercials know this does not draw in a crowd and know that they need to use fast, up beat, inspiring music to draw peoples’ attention. The players, athletes, and people involved in the video clip are all showering in Nike attire with bright colors and designs and the big symbol they are known for is visible for everyone to see. In some of the propaganda, a player may be shown as mediocre with very little Nike attire, but as the publication goes on, the athlete is wearing all Nike and becomes an excellent competitor. This shows the audience that if they wear their products they will become better and well rounded. Another example Nike uses pathos is by using an athlete that once had multiple failures and has turned their failures into success.
Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.
No one would think to do a rhetorical analysis on such a humorous popular super bowl commercial. I discussed the author by giving a breakdown on the company and providing statements of how long they've been around and how they have continuously been one of the most popular laundry detergent brands. When talking about the audience I provided some insight in who the primary audience is and how tide switched up from making generally feminine aimed ads. Finally within the text I broke down the main components of Ethos and Pathos in the paper and how it strengthened the ad. At first it took me awhile to understand what to write the paper on, but while watching the Super Bowl I had the idea to select an advertisement from there.
The topic of self confidence is a subject that is heavily discussed when it comes to girls of all ages. Journalist, Stephanie Hanes, examines the current trend of sexualization amongst young girls. In the article “Little Girls or Little Women: The Disney Princess Effect”, Hanes examines the current trend of sexualization amongst girls. She addresses the issue of desiring to become a women too soon. Hanes develops her article by using the literary techniques of pathos and logos to describe the emotions young girls feel when they see images of women with unattainable features.
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.
Let Girls Learn In her efforts to raise awareness for women’s rights at the Let Girls Learn event in early 2016, Michelle Obama, an American lawyer and the first African American First Lady of the Unites States, strategically writes her speech to display the conditions girls around the world endure to live a life without the simple right to an education. She develops her speech through the use of gratitude as a connection to the public, an appeal to pathos and the final shift in tense to establish hope among the people. Together, these strategies allow Michelle Obama to inform the society that they must unite as one in order to effectively and successfully support the education of girls around the world. Obama begins by making a personal connection with the public through gratitude for their endless efforts to assist in the program.
LeBron James and Serena Williams are used to show how successful anyone can become with hard work. The Declaration of Independence can be applied to this advertisement because it is what America free, gives people certain rights, and states we are all created equal. The advertisement used a minority race to really capture the concept of everyone being equal. Common stereotypes of African Americans were twisted by Nike in a helpful way that further expressed their