In the article, “The Perfect Name for the Next Generation of Americans,” Mary Meehan explains that generations all have distinct characteristics that influence their attraction to products, and these characteristics come from the events that those generations’ experience, which are often established in the generational names. Mary Meehan develops this by giving examples of events/characteristics in other generations’ lives, and how those events correlate to the generational name and traits they have today. Meehan’s purpose is to inform on where the generational names come from in order to show how to market products to those generations, especially the 1995-2012 generation, which at the time would be “new.” Meehan’s target audience would include …show more content…
I always thought the generations were named in alphabetical order and then some generations gained nicknames over time. However, now knowing they are based on events in those generations' lives, especially tragic ones, I am rethinking what each generational name really means or refers to. I am appreciative that she included examples of the events that shaped the generations’ names as it gives perspective on the whole naming process. I was also intrigued by the suggested names for the 1995-2012 generation, especially considering the generation is now named. I am wondering where the name “Generation Z” came from, and if there are any nicknames that marketing agencies are producing to promote products to the 1995-2015 …show more content…
Logos is the appeal to logic in an argument. Most appeals to logos are rooted in the inclusion of facts or statistics. Meehan uses statistics to reinforce her ideas on cultural influences of the times impacting generational outlook/opinions. Meehan also uses historically accurate information to show how generational names are affected by historical events. The chart, “Generational Profile: Major Consumer Groups in U.S.” shows the generational names, the ages of those generations, the amount of the population that each generation is, and each generation's outlooks/beliefs (Meehan 3). The chart provides statistical information important to those who are trying to figure out their audience. When marketing a product, it is important to understand which audience would be most beneficial to appeal to. The chart helps build credibility for the article as it supports what Meehan is explaining. The chart also reinforces the idea that because Meehan’s argument is supported by facts, it is correct; therefore, it should be believed. Meehan iterates, “Gen Xers are recognized for their independence, authenticity, thrift, and balanced outlook on life” (Meehan 5). Meehan supports her claim by showing examples of characteristics that each generation has. These certain characteristics define them and their perspective. Understanding that Gen Xers like thrift, whether that be thrifted or vintage. Such information is important to
In the 2013 Time article "The New Greatest Generation," Joel Stein claims that "millennials' perceived entitlement isn't a result of overprotection but an adaptation to a world of abundance"(31). Stein's organizational style appeals to readers because he arranges the article in a way that lures the reader's attention in the beginning, so he can later propose a new outlook. Stein begins describing characteristics of millennials unfavorably in order to overcome those negative characteristics and offer a new, positive perspective. The author initially establishes a negative attitude towards millennials to appeal to the feelings of the older, adult generations. Stein’s structure successfully acknowledges the negative views, for the purpose of
According to Professor Jeffrey Bosworth, in his editorial “Hunting for Hope in Modern America,” he discusses the “screwed” millennial generation and the potential they have to be successful, despite current existing United States problems. Bosworth explains this from three different perspectives: the current issues in America, the positive attributes of the millennial generation, and what the millennial generation should do to succeed. In Bosworth’s opening proposition he elucidates the “[millennial] generation is screwed”. He expounds the millennial generation is predicted to “do worse than the previous generation”.
We’re Not Special Because We’re All Special: The Generation Y Conundrum In the article “Why Generation Y Yuppies Are Unhappy”, author Tim Urban utilizes ethos, logos, “young” diction, and first person narration to mock Generation Y yuppies. Ethos and logos are created through the use of graphs, statistics, and definitions. The author’s informal tone and modern word choice create a young atmosphere and overall mood in the article. Finally, the author’s use of first person narration allows him to compare the mentality of Generation Y to that of a child.
Everywhere we go, Millennials are a topic of discussion; however more often than not they are being spoken about in a negative tone. Within Johnny Oleksinski’s article “I’m a Millennial and My Generation Sucks,” he argues how everything said about the Millennials is absolutely correct and how his generation sucks. He goes on to say that he falls into the “old soul” group: the ones that are 26 but feel like they belong in an older generation. His audience is primarily the Millennials and his argument is addressing how everything said about them is true and logical and he can prove it because he is apart of the generation. Oleksinski talks about how difficult it is to be so different compared to everyone else in his generation and then goes on to say: “This is my number one rule:
I know this because both point of views in my meme are arguing a specific point and have evidence behind it. Montag is saying that books are better than television, and he's giving facts being it saying they contain knowledge and future success. Society is saying that television is the best, they are using the fact that all of society watches TV to support their statement. Both point of views show signs of logos by having facts support their argument and red herring by arguing different
The same thing was also shown when reading "Millennials Tried to Kill the American Mall, But Gen Z Might Save It" by Jordyn Holman. Americans, especially Gen Z, expect what their consumer culture should be like. Gen Z changed the way we interact with places we buy things such as the mall. It states, “Nearly half of Gen Z shoppers want products tailor-made to their taste and interests” (Holman 209). Gen Z has changed consumer culture by making their purchases customizable to their taste and also altered the way American stores look like.
In her article, “Guns-When Trump Can’t Even Tweet,” Gail Collins uses appeals to logos in order to get her message across about the need for gun control. Logos is the appeal to logic, which helps convince an audience by use of logic or reason. Many authors use logos as a tool in their writing in order to appeal to the reader’s intellect. Collins first uses the logos tool in the beginning of her article.
The study found Gen Y are tech savvy but not great team player, Gen X are entrepreneurial thinking but rank low on executive presence and boomers are team player and loyal but do not adapt so well (Giang, 2013). 78% of the responders agree member of Gen Y are believed to be the most tech savvy who know how to utilize social media to leverage opportunities. 68% of the responders agree that this young workers are most “enthusiastic” about their job. In contrast, Gen Y scored lowest on being team player, hardworking, and productive part of an organization. More Gen Y were interested in how to get a promotion compared to Gen X or Baby Boomers (Giang, 2013).
In the essay, “The Beat Up Generation”, by Abby Ellin (2014), within several discussions she explores and discusses the division and differences among generations that differ by age group starting with the baby boomers to the GenXers leading up to the generation today, the millennials. She uses factual evidence, examples, studies, and stereotypes to show how millennials are highly criticized by the older generations although they are better to adapt and needed in the changing world. The purpose of the essay is to point out these differences and criticism amongst the generations, how predecessor generations misunderstand the millennial generation. The intended audience refers to any individual that falls into the each generation.
Children of post war America are the most effective demographic gathering ever. Organizations flourishes or comes up short in light of their capacity to keep pace with the preferences and aversions of this financial powerhouse known as the people born after WW2. At 76 million in number, boomers have the impact to control the commercial center and ensure they keep a spot set only for them as the biggest era. Because of its substantial size, the Baby Boom era has significantly affected society, business, and the economy. The effect of the era has been felt in every aspect of buyer spending, from expanded offers of child items when they were youthful; to rising interest for houses as they set up their own particular family units; to development in retirement funds vehicles as they get ready for their senior years.
Logos is the appeal to the audience’s logic or thinking of constructing a well-reasoned argument. It includes: facts, research, and statistics. For instance, "And what have we to oppose to them? Shall we try argument? Have we anything new to offer on the subject?
An opinion may be appealing to the ear; however, appealingness does not make a statement accurate. In Joel Stein's article, “The New Greatest Generation,” his overall message is generalized to the idea of what effect do millennials have on society. In the first portion of his writing, Stein criticizes millennials’ ways of life using statistical data and stereotypes the entire generation as indolent and selfcentered. The second portion of Stein’s article is a counterargument that millennials are not a fruitless generation, and that their way of life may be beneficial to all. Stein creates a compelling argument, however his counter argument is entirely opinionated making his writing an unreliable source.
(Generations in Canada) . This essay will explore how the baby boomers were responsible for changing the economy and consumer base by creating new markets, a new industry and workforce including post secondary education and work standards, and how they created and improved new services including education, healthcare and living space. The baby booms loved to consume, they became the biggest consumers of their time,
This demonstrates the primary way to reach the iGeneration, which is through self- actualization. Her personal experiences create an informal tone that the readers can connect with on a personal level and this effectively promotes her argument. These real-life experiences allow the reader to relate to the issue personally and deepen their understanding of the argument. Through Wilson’s experiences, she gains a better understanding of the generation and can appreciate the beauty behind technology. Her change in attitude towards the generation demonstrates that a deeper understanding of the generation is necessary to appreciate the greatness of this generation.
Me-llennials In “The New Greatest Generation,” Joel Steins focuses on his opinion that millennials are “lazy, entitled, selfish and shallow”(Stein). Stein argues that millennials are narcissistic and self-entitled. Also, that technology is weakening millennials brains. He believes that with each generation it get lazier.