Westend Market Analysis

In this assignment I will examine ways through marketing to help bring revenues while meeting the customers wants and needs to better the business. The company has interviews and hired a marketing research company to conduct a study using raw data to determine two descriptive statistics concerning the oil changing business. The goal is to gain customer loyalty and find ways to attract new customers. Just like any business, they have to do some research on current marketing companies and choose one to help with the oil changing marketing research. By consulting with a marketing research company, one way for the oil company to make better decisions is with descriptive statistics.

Whitbread is an international company headquartered in Dunstable. The major industry the company is involved into is hospitality with different subsidiary companies. The history of Whitbread started in 1742, when Samuel Whitbread founded the company. Initially, the company focused on purpose-built mass-production breweries. However, the modern Whitbread, as the world knows it today, was founded in 2001, when the owners sold all breweries and focused on hotel and restaurant industries.

These advertisements that appear in the media have a really significant influence over people 's lives; we all look to those advertisements for a sense of direction or guidance on how to perceive the world. Advertising in the media potentially plays a major role in shaping public attitudes and perceptions because most audiences (including myself) are passive; we accept whatever we are shown and that influences our opinions on what we

BSBMKG502 Establish and adjust the marketing mix Assessment Task 2: Project – Determine the marketing mix This assignment is regarding the business Thai Rose Café which is located in the Melbourne CBD. The café has more than 15 years of business operating experiences.

Purpose: Statement of Problem/ key issues The purpose of this case study is to identify the alternative means of marketing the Bryant Pharma product Seflex. The company is looking for an immediate boost in the sale of the brand. The vice president of the marketing division of geriatric products of Bryant Pharma came up with a marketing strategy in which interview style commercial about the benefit of Seflex will be produced in which Jeanne Alyson a 1940s movie icon will talk about the benefit of Seflex and how it reshaped her life. The problem is Joe Bryant, the new CEO of the company is not satisfied by current promotional programming and consider them as “Off Brand” Background/Situation Analysis:

In 2001, Angie and Dan Bastian of Mankato Minnesota started to make popcorn in their garage. They sold the popcorn at public events, such as sports games, as a way to earn some extra cash for their kids’ college funds. Today the company, officially called Angie’s Artisan treats but now known as Boomchickapop due to the popularity of that particular brand (Grow with KARE, 2014), is available in all 50 states, Canada, the Caribbean, and South Korea (Qualizza). After gaining the attention of a retail buyer in 2004, Angie and Dan used a rented kitchen in a grocery store and were able to sell Angie’s Sweet and Salty Kettle Corn in three stores.

Decision Making Process Using the decision-making process the following procedures are followed: Need Acknowledgement sales representative would inform the existing customer of the current trends and need for sports and classic cars with the aim of creating awareness while at the same time convincing the customer to purchase the car (Thomas, 2012). Product Description, the customers, would be interested in the product after the pitch and discuss the needs and the decision-making units would establish the need for different McLaren car products (Thomas, 2012). Evaluation of the market and level of competition As the company continues to present the wide range of products it offers; it is important to know what the customers need in comparison

Task 4 D1. Under this task I will evaluate how the marketing techniques of P&G Company organization have been a success Branding: P&G Company has a unique logo as a company in whole along with its other products for example the head shoulders shampoo. The P&G Company logo is blue in color and consists of 26 tiny icons that represent each and every product produced by P&G Company. P&G Company has a reputation for value, low price and for being customer-focused.

It would aim at establishing a strong customer lifetime value. It would also search for new markets in other

The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.

Advertising has some disadvantages as well; creating an advertisement is expensive for many up and coming companies, many lack the startup to invest in such a large project. Many consumers began to tune out advertisements throughout the day; information overload can turn your target market away. Lack

An innovative ad stands out and raises probability that a customer will recollect data with respect to your firm. There are vast quantities of instruments utilized as a part of promoting field

Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood

AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY  To study about the company’s marketing objectives.  To study company’s variety of products.  To overview company’s competitors.  To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.

This is done through creating profitable and maintainable relationships with customers. The course has taught me that companies have a responsibility in understanding the marketplace and customer needs. If companies are unsuccessful at doing this, there is a great probability that they will fail at making profits. Marketing helps companies maintain their competiveness. What I learnt from reading the literature I really enjoyed learning about consumer behavior as it managed to change the lens through which I viewed the world.